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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Course Overview
The Executive Development Programme in Managing Products and Branding course by the Indian Institute of Management Kashipur is a 5 months certification programme that focuses on the recent development and advancement in the field of marketing which helps a business in making brand-oriented decisions at the organization for scaling up the business. The course offers knowledge of Research methods and scientific techniques to develop and test new products along with business and financial analysis.
The Executive Development Programme in Managing Products and Branding certification course explores product life cycle management with criticism and managerial implications discussing theory and application of the product life cycle management. The course includes performance management of the brand with establishing brand equity measurement, Brand Accountability and concluding brand audits.
The Executive Development Programme in Managing Products and Branding syllabus nourishes Entrepreneurs in developing ideas for growing their business and managing startups while focusing on brand and product development according to the demand of this digital era.
The Highlights
- IIM Kashipur certification
- Case studies based sessions
- Faculty panel from India’s Top B-school
- Campus Visits
- Weekend class schedule
- Insights into Managing Product and Branding
Programme Offerings
- online learning
- 5 Months Course
- Top Faculty Panel
- blended learning.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Kashipur |
The fees for the course Executive Development Programme in Managing Products and Branding is -
For Indian Students
Tenure | Fee |
1st Installment | Rs. 20,000 + GST |
2nd Installment | Rs. 20,000 + GST |
3rd Installment | Rs. 20,000 + GST |
For International Students
Tenure | Fee |
| Programme fees | $ 1,400 |
Eligibility Criteria
For Admission in Executive Development Programme in Managing Products and Branding training course, the candidate should be :
- Graduate from a recognised university in any discipline
- Proficient in English, spoken and written is mandatory
- Working professional with at least 1 year of experience
Certification Qualifying Details
- Candidates must score a minimum marks parameter set by IIM Kashipur in the Quizzes, Assignments and End-term examination with 75% of attendance in order to qualify for the certification in Executive Development programme in Managing products and branding.
What you will learn
After completing the Executive Development Programme in Managing Products and Branding online certification course candidates will be able to :
- Make Brand Strategy
- Take Brand oriented decisions
- Manage the Product life cycle
- Manage Brand Performance
Who it is for
Entrepreneurs and Working professionals from B2B and B2C Domain can join this course, People from Information Technology, Hotel, Hospital, Banking, Insurance, retail and real estate sector can join the Executive Development Programme in Managing Products and Branding certification course.
Admission Details
Step 1. To know more about the Executive Development Programme in Managing Products and Branding online Course, open the course website https://www.nulearn.in/courses/executive-development-programme-in-managing-products-and-branding
Step 2. Register yourself by filling in personal details
Step 3. Verify your email
Step 4. Pay Application Fees
Step 5. Submit your application
Step 6. Upload your resume
The Application will be reviewed by the selection committee, selected candidates will receive an offer letter.
Application Details
Candidates applying for Executive Development Programme in Managing Products and Branding training will have to submit the following details in the application form :
- Personal details (name, address, gender, etc)
- Academic details (year of passing, college name, grades, etc)
- Professional information(company name, designation, years of experience, etc)
The Syllabus
Introduction to Product Management
- Nature and Role of Product Managers and Product Management
- Competitiveness and Marketing Product
- Theory of Product
- Product Manager as the ‘CEO’
- Managing Cross-functional teams
- Making Decisions
- Nature and Role of Product Managers, and Product Management
- Good Product Manager, Bad Product Manager
Buyer Behavior and Decision Making
- Products and Buyer Behavior
- Models of Buyer Behavior
- Influences on Decision Making
- Researching the Market
- Importance and Nature of New Product Development Process
Product Ideas and Management
- Idea Management and Screening New Ideas
- Objective of Idea Generation
- Sources of Information for New Product Ideas
- Techniques of Activating Sources of Information
- What is Screening?
- Ways of doing so and types of doing it for new ideas
- Process and Criteria
Marketing and Launching of the Product
- Difference Across few Industries
- Commercialization of the Product
- Time to Marketing
- Test Marketing
- Launching
- Breaking to Market
- Challenges and Opportunity Analysis
Product Life Cycle Management
- PLC Management
- Theory and Application of the Product Life Cycle Management
- Criticism and Managerial Implications
- Stages and Theories Associated
- Technology and Markets
- Components of Product Strategy
Product Concept
- Concept Development
- Concept Development and Testing
- New Product Concept
- Process of Concept Resting
- Research Methods and Scientific Techniques
- Business Analysis and Financial Analysis
Product Testing
- Product Testing
- The Purpose of Product Testing
- The Overriding Concerns of Product Testing
- Major Decisions in Constructing the Product Test
- Industrial Market
Managing Product Growth
- Managing the Growth
- Resistance to Change
- Leveraging New Product Growth
- Technology
- Sustainable Business Solutions
Product Line Management
- Controlling the Product Line
- Importance of Product Deletion
- Reason for the Neglect of Deletion
- Scope of Deletion Decision
- Triggers of Deletion
Product Deletion
- Product Deletion
- Identification of Deletion Candidate
- Diagnostic Routine
- Implementing Deletion Decision
Introduction to Branding
- Introduction to Branding
- Brands and Brand Management
- Why do Brands Matter?
- What can be Branded?
- Science and Arts of Branding
- Challenges and Opportunities of Branding
Brand Strategy and Positioning
- Developing a Brand Strategy
- Brand Equity and Brand Positioning
- Guidelines of Positioning
- Brand Mantra
- Advantages of Brand Positioning
Value and Branding
- Overall Value Chain of Branding
- Steps to Branding
- Luxury Branding
- Putting Customers First
- Brand Communities
- Creating Customer Value
Brand Elements
- Choosing the Brand Elements
- Criteria for Choosing
- Options and Tactics of Brand Elements
- Brand Names
- Do-overs with Brandings
- Psychology and Branding
- Legal aspects and Branding
Media Environment of Branding
- Branding and New Media Environment
- The New Media Environment
- Role of Multiple Communication
- Brand Amplifiers
- Challenges and Opportunities
- Putting it all Together
Secondary Association and Brand Equity
- Secondary Association and Brand Equity
- Brand Leveraging
- Geographic Impacts
- Distribution
- Co-branding
- Licensing
- 3rd Party Sources and Branding
Managing Brand Performance
- Managing Brand Performance
- Conducting Brand Audits
- Establishing Brand Equity Measurement
- Brand Accountability
Measuring Brand Equity
- Managing Sources of Brand Equity
- Measuring the Brand Equity Advantages
- Difficulty of Measuring
- Techniques to Measure
- Measuring Outcomes of Brand Equity
Brand Architecture Strategy
- Brand Architecture Strategies
- Developing a Brand Architecture
- Brand Portfolios
- Brand Hierarchies
- Corporate Brand
- Individual Brand
- Hybrid Brand
Managing Brands Over Time
- Managing Brands Over Time
- Fortifying Brands
- Leveraging Brands
- Marketing Programs
- Adjustments to the Portfolio
- Global marketing and its Challenges
Quiz, Examinations Workshops and Presentations
Evaluation process
Candidates must qualify in the Assignment, quizzes and End term examination conducted by IIM Kashipur to get an Executive Development Programme in Managing Products and Branding Certificate.
End Term Exam | 60% |
Assignment | 20% |
Quizzes | 20% |
Instructors
IIM Kashipur Frequently Asked Questions (FAQ's)
Yes, Nulearn LMS provides recordings of previous classes to candidates.
Candidates can complete the Products and Branding Management training in 5 Months.
Candidates with a Bachelor's degree and minimum work experience of one year can enroll on the products and branding course.
After completing a nano degree in Executive Development Programme in Managing Products and Branding, candidates can choose career options such as Brand Manager, Brand Analyst, Product Development Manager and many more.