Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
In this Customer Behaviour in Digital Age programme candidates will be understanding what goes on in the personalities of the shoppers as they settle on utilization related choices. Consumer behaviour is frequently perplexing as every buyer is distinctive by the way they learn, measure, and create perspectives towards the buy, utilization, and removal of items.
This programme is accordingly intended to give the understudy a vivid encounter of the solid social powers moulding utilization in these business sectors. The candidate in Customer Behaviour in Digital Age Training will be presented with a mental, sociological and anthropological point of view on why and how purchasers settle on decisions in the innovation-driven world. Candidates will be understanding the cycle of how to apply and use the diverse buyer bits of knowledge in marketing rehearsals with a particular spotlight on emerging economies.
This Customer Behaviour in the Digital Age Online Course will additionally open candidates to a developing business sectors viewpoint on utilization. These are markets that have opened up promising circumstances in exchange and trade because of the flourishing working-class, fast appropriation of innovation and have become convincing retailing powers that advertisers are as yet attempting to comprehend.
The Highlights
- 4 days course
- Total course duration 18 hours
- 4.5 hours per day required
- Area of teaching marketing management
- student-focused learning strategy
- Combine lectures
- Verified course certification from Indian Institute of Management, Kozhikode
Programme Offerings
- In-class exercises
- Field exercises
- group presentations
- Debates
- Case Discussions
Courses and Certificate Fees
| Certificate Availability |
|---|
| no |
- The candidate is informed that the Customer Behaviour in Digital Age Fees excluding tax is Rs.37,500.
Customer Behaviour in Digital Age Fees details
Fee structure | Amount in Rs. |
Certification fee excluding tax | 37,500 |
Eligibility Criteria
Certification Qualifying Details
To become eligible for Customer Behaviour in Digital Age Certification, candidates have to complete the entire course and attend the classes on a regular basis.
What you will learn
After the successful fulfilment of Customer Behaviour in Digital Age certification syllabus the candidate will have the option to learn and comprehend the accompanying things discussed below:
- The candidate can understand and implement the cycle of the diverse buyer bits of knowledge in marketing rehearsed with a particular spotlight with emerging economies.
- The candidate will be able to know the skill of choice architecture which will make students aware of the designing choices for the customers.
- They will be able to understand the various factors driving consumer consumption in the market trend.
- The learner will be able to develop the business sectors viewpoint on utilization in the course.
- The candidate will get an understanding and analyze consumer behaviour.
- They will be able to understand the Interior variables driving consumption.
Who it is for
The Customer Behaviour in Digital Age online course is best suitable for the following people:
- Product managers
- Advertising Professionals
- Marketing professionals (particularly in B2C organizations-in Branding, Retailing, Strategy and Digital Marketing roles)
- Any person who has a relevant interest in understanding and learning about the consumption in emerging economies can take up this.
Admission Details
In order to take admission in Customer Behaviour in Digital Age by Indian Institute of Management Kozhikode, the candidates have to follow the below-discussed steps.
Step1. To get to the site applicants should tap on the given referenced link: https://www.iimk.ac.in/academics/mdp/programdetailstemplate.php?prgcode=202021MDPOP07&calyear=2020
Note: Since the program is over no further admission steps could be accessed.
The Syllabus
- An introduction
- External Factors driving consumption
- Internal factors driving consumption
- The consumer decision-making process
- Designing options for consumers
- Special themes on translating consumer insight into practice for emerging economies
Instructors
IIM Kozhikode Frequently Asked Questions (FAQ's)
Customer behavior in the digital age course is being provided by the Indian Institute of Management Kozhikode.
The duration of the Customer Behaviour in Digital Age Training course is 18 hours in 4 days.
In-class exercises, Field exercises, Group presentations, Debates, Case discussions are the various program offerings for the candidate proper understanding of customer behavior nature.
Candidates have to pay an amount of Rs.37,500+ tax as applicable for the given course.
No, there is no pre-condition for this course the candidate who has a relevant interest can also take this course for the proper understanding of customer behavior.
Prof.Aishwarya Ramasundaram is the facilitator of Customer Behaviour in Digital Age Programme. She had completed her Ph.D. in Marketing from IIM, Bangalore.
The candidate must have given 4.5 hours per day in this course as mentioned.
The area of teaching in this course will be marketing management.
Yes, the candidate can add this course certification in their CV or resume for better job placement or for the increment in their current salary.
The candidate has to complete this course in order to become eligible for the course certification by the end of the course.