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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Design Thinking for Customer-centric Innovation online course is designed to provide insights on creating ideas, narratives, and building prototypes, with trial testing them for product development that makes a difference in countering challenges and solving problems. This online program is provided by the Indian Institute of Management Kozhikode in collaboration with the Eruditus Executive Education. The course is conducted for three months and the students should attend the classes for four to five hours every week.
The course study helps the students learn about the aspects of design thinking and customer preferences for developing the features and potential of the products and services. This course drives the students to get a clear understanding of the business goals and develop innovative but basic and productive solutions that are convincible in the markets. The ‘Design Thinking for Customer-centric Innovation’ training program issues IIM certification along with the experiential learning techniques to the candidates.
The Highlights
- Online mode
- Three months program
- Four to five hours per week
- IIM Faculty
- Live sessions
- Installment payment options
- Loan assistance
- IIM Certification
Programme Offerings
- video lectures
- Webinars
- Interactive Sessions
- discussions
- assignments
- Online exams
- Projects
- course certificate
- peer learning
- Feedback
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Kozhikode |
The candidates can pay the course fee in two installments or can apply for the loan assistance or EMI option.
Design Thinking for Customer-centric Innovation fee structure
| Heads | Amount in INR |
Total Program Fee | INR 71,750 + GST |
Booking Fee | INR 17,750 + GST |
First Installment | INR 27,000 + GST |
Second Installment | INR 27,000 + GST |
Eligibility Criteria
The students who wish to apply for the ‘Design Thinking for Customer-centric Innovation’ certification course should be a graduate or should have completed a diploma course in any discipline.
Certificate qualifying details
The candidates of the ‘Design Thinking for Customer-centric Innovation’ program will become eligible for the course certificate by IIM Kozhikode after completing the course.
What you will learn
The Design Thinking for Customer-centric Innovation curriculum is developed for the students to learn about the following and exhibit expertise in,
- The universal outlook of design thinking and its implications.
- Frame a concept to apply the solution.
- Build and legitimize a prototype of the concept.
- Determine the possibilities of developing a product.
- Structure a problem to develop a product.
- Create a business model to market the new concepts.
Who it is for
The Design Thinking for Customer-centric Innovation online certification course is targeted at the product management professionals, product development managers, and other executives responsible for design thinking and innovation.
Admission Details
The candidates who wish to apply for the ‘Design Thinking for Customer-centric Innovation’ online course should register online,
Step 1: Find the course page on the website using the link, https://iimk.eruditus.com/design-thinking-for-customer-centric-innovation-programme/index-af.php
Step 2: Click on the ‘Start Application Now’ link
Step 3: Follow the instructions and complete the admission process.
Application Details
The students who are applying for the ‘Design Thinking for Customer-centric Innovation’ program should fill in the email address to begin the admission process and should follow the instructions to complete the application.
The Syllabus
- Introduction to Design Thinking and Innovation: Overview
- Origin and Purpose of Design and Innovation
- Design Thinking and its Benefits
- Applications of Design Thinking
- The Design Thinking Process
- Key Features of the Design Thinking Process
- Cognitive Models Applied in Design Thinking
- Introduction to Design Thinking and Innovation: Summary
- Innovation and Business Success: Overview
- Innovation and its Importance for Business
- Design Thinking for Innovation in Business
- Deterrents to Innovation
- Choosing the Right Innovation Path
- An Introduction to Products
- Innovation and Business Success: Summary
- Design Thinking Approach for New Product Development: Overview
- Innovation Models
- Ideas and Opportunities for Innovation
- Jeanne Liedtka’s Framework for Design Thinking
- Tools Used in the Design Thinking Process
- Visualization in the Design Thinking Process
- Design Thinking Approach for New Product Development: Summary
- Design Thinking Approach for Understanding Customers: Overview
- Understanding Customers’ Expectations
- Gathering Information Regarding Customers
- Consumer Personas
- Customer Journey Mapping
- Jobs to be Done (JTBD)
- Design Thinking Approach for Understanding Customers: Summary
- Design Thinking Approach for Deciphering Needs: Overview
- Value Chain Analysis
- Mind Mapping
- Value Proposition Canvas
- User Need Statements
- How Might We Statements
- Design Thinking Approach for Deciphering Needs: Summary
- Design Thinking Approach for Idea Generation: Overview
- Problem Framing Canvas
- Preparing for Idea Generation
- Brainstorming
- Reverse Brainstorming
- Design Thinking Approach for Idea Generation: Summary
- Design Thinking Approach for Concept Development: Overview
- Innovation Idea Funnel
- Concept Development
- Product Concepts
- Product Concept Ideation
- Back of Napkin
- Design Thinking Approach for Concept Development: Summar
- Design Thinking Approach for Concept Evaluation: Overview
- Testing Assumptions
- The Kano Model
- Value/Ease Matrix
- Rapid Prototyping
- Preparing for Feedback
- Design Thinking Approach for Concept Evaluation: Summary
- Design Thinking Approach for Obtaining User Feedback: Overview
- Minimum Viable Product
- Customer Co-Creation
- Learning Launches
- Getting Started on the Design Thinking Journey
- Design Thinking Approach for Obtaining User Feedback: Summary
- Marketing Innovation and Designing Business Models: Overview
- Business Model Canvas
- Positioning and Differentiation
- Go-to-market Strategy
- Adoption of Innovation
- Marketing Innovation and Designing Business Models: Summary
Instructors
IIM Kozhikode Frequently Asked Questions (FAQ's)
The course is provided by the Indian Institute of Management Kozhikode in association with Eruditus Executive Education.
The course is conducted for three months.
The students will have to spend four to five hours every day.
The course requires the students to be graduates or diploma holders from any discipline.
Yes, you can pay the course fee in two installments.