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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf Study, Virtual ClassroomVideo and Text Based

Course Overview

The Product Analytics online course is about the process involved in product development and enables the students to find answers to questions of user experience with the product, dynamics, and methods of user interaction during the course study. This online program is provided by the Indian Institute of Management Kozhikode and in collaboration with Eruditus Executive Education. The course duration is for four months and the students are expected to spend four to five hours every week to complete the training.

The program director for this skill development program is Prof. Atanu Adhikari from the department of marketing management at IIM Kozhikode. The core concepts discussed in this program are customer experienceproduct development, customers need prediction, and decision-making for improved business management. The course curriculum engages the students with data analytics principles and strategies. The Product Analytics training program ensures the students in receiving a course certificate and other benefits such as loan facilitates and fee installments.

The Highlights

  • Online mode
  • Four months program 
  • Four to five hours per week
  • Live Sessions
  • Loan facilities
  • IIM Faculty
  • IIM Certification

Programme Offerings

  • live sessions
  • video lectures
  • Demo sessions
  • discussions
  • assignments
  • Online Projects
  • exams
  • Dedicated Support
  • peer learning
  • Feedback

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesIIM Kozhikode

The students of the ‘Product Analytics’ program are given loan facilities to pay for the course through EMI or can use the installment option. 

Product Analytics fee structure

HeadsAmount in INR

Total Program Fee

INR 71,750 + GST

Booking Amount

INR 17,750 + GST

First Installment

INR 27,000 + GST

Second Installment

INR 27,000 + GST


Eligibility Criteria

The students who wish to apply for the ‘Product Analytics’ online program are required to be graduates or should have a diploma in any discipline.

Certificate qualifying details

  • The students of the ‘Product Analytics’ training will become eligible for the course certificate after completing the course with a minimum of 70% marks.

What you will learn

Marketing skillsData science knowledgeKnowledge of Product Management

The Product Analytics curriculum is framed for the students to understand and learn the following aspects,

  • Knowledge of data analytics with regard to customer behaviour, product development, marketing, and market share calculation.
  • Develop technological skills for data and statistical analysis, predictive and descriptive analytics to improve knowledge and product functionality.
  • The students of this program are trained to imply a strategic mindset for product analytics to prioritize important business applications.
  • Learners will gain knowledge of the concepts and strategies of digital analytics.

Who it is for

The Product Analytics online certification program is developed for the mid-level product management professionals to improve the product development process, its features with a data-driven outlook. The course is beneficial for the senior and mid-level managers such as the sales and marketing managers, IT managers, and entrepreneurs to acquire analytical insights for product and business development.


Admission Details

The candidates who are interested in joining the ‘Product Analytics’ online training should register online for the course.

Step 1: Go to the course page on the website using the following link, https://iimk.eruditus.com/product-analytics/index-af.php

Step 2: Click on the ‘Start Application Now’ 

Step 3: Enter your email address and follow the instructions.

Application Details

The applicants of the ‘Product Analytics’ training course are required to fill in their email addresses and follow the instructions to complete the registration process.

The Syllabus

Instructors

IIM Kozhikode Frequently Asked Questions (FAQ's)

1: Which university/institute offers the course on ‘Product Analytics’?

The course is provided by the Indian Institute of Management Kozhikode.

2: What is the duration of the ‘Product Analytics’ online course?

The course is conducted for four months.

3: What are the prerequisites to attend the ‘Product Analytics’ certification course?

The students ought to be graduates or diploma holders of any discipline.

4: Can I pay the course fee in installments?

Yes, you can pay the course fee in two installments.

5: Who provides the course certificate for the ‘Product Analytics’ online training?

The students will receive the certificate from IIM Kozhikode.

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