Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Course Overview
With the rise of digital technology, marketing has evolved into a vast network of channels to connect with customers. Marketers need to consider the complete picture to deliver and anticipate rapidly changing customer expectations. Moreover, they should also be aware of the latest trends in marketing analytics. The Advanced Marketing Strategy and Analytics programme covers all of this and more.
The Marketing Strategy and Analytics online programme is developed to give you a holistic view of marketing strategy concepts. The course also covers marketing analytics which will help you analyse customer data and make impactful marketing decisions. All the course modules will be delivered through live online classes, simulations, hands-on modules, capstone projects, and case studies.
The Marketing Strategy and Analytics certification will help you handle contemporary marketing problems with ease. You will also be granted the IIM Kozhikode Executive Alumni status upon course completion. The course will be taught by Prof. Atanu Adhikari and Prof. Shovan Chowdhury.
The Highlights
- Capstone project
- Certificate of completion by IIM Kozhikode
- IIM Kozhikode Executive Alumni status
- Simulation-based learning
- Real-life case studies
- 10-month training programme
- Delivered online
Programme Offerings
- IIM Kozhikode Executive Alumni status
- real-life case studies
- Campus immersion module
- Simulation-based learning
- Certificate of participation
- Certificate of completion
- Capstone Project
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Kozhikode |
You will have to pay a Marketing Strategy and Analytics fee to participate in the program. An installment facility is also available if you can’t arrange the amount in one go. The details regarding the price are given below.
Marketing Strategy and Analytics fee structure
Course | Fees in INR |
Marketing Strategy and Analytics | Rs 1,89,000 + taxes |
Eligibility Criteria
To get the most out of Marketing Strategy and Analytics training, you must have completed your graduation in any discipline. Moreover, you must also have relevant work experience of at least five years to participate in this programme.
Furthermore, the faculty will decide your certificate evaluation method. These methods may include online exams, class contribution, case analysis, or any other method decided by the faculty. You must make sure you have a minimum of 75% attendance if you wish to complete the course and earn a Marketing Strategy and Analytics certificate.
You can also be asked to participate in group or individual projects or complete assignments. You must score the minimum passing marks in every assessment to qualify for the certificate. If you don’t get the minimum passing marks but have cleared the attendance criteria, you will get the participation certificate.
What you will learn
Once you have completed the Advanced Marketing Strategy and Analytics syllabus, you will have in-depth knowledge about concepts like:
- Social media marketing
- Different types of marketing analytics methods
- Strategic marketing
- Product development
- Customer profiling and targeting
- Product and pricing strategies
- Market size estimation
Who it is for
Admission Details
Step 1: https://timestsw.com/course/iim-kozhikode-professional-certificate-programme-advanced-marketing-strategy-and-analytics/#link3 – Visit this link to preview the Marketing Strategy and Analytics course details.
Step 2: After going through the information, fill in the small application present on the right-hand side of the webpage.
Step 3: Once you have filled the form, accept Times Pro’s terms and conditions and click on the ‘Apply Now’ button.
Step 4: You will be contacted by Times Pro’s experts shortly.
Application Details
You only need to fill a small online application form present on the course website to start your Marketing Strategy and Analytics online course registration process. The form requires information such as your name, email ID, contact number, city of residence, work experience, and the name of the company you are currently working in.
The Syllabus
- Introduction to strategic marketing, creating, and communicating value
- Strategic and tactical marketing, Porter’s competitive strategy
- Marketing strategy and innovation
- Marketing in BOP, effect of BOP innovation
- Targeting and positioning strategy
- Product strategy
- Pricing strategy
- Integrated marketing communication strategy
- Sales strategy
- Marketing strategy of national and multinational companies in emerging economies
- Consumer behaviour and marketing strategy
- Marketing strategy simulation
- Capstone project
- Concepts, process, and relevance of marketing analytics in marketing decisions
- Qualitative investigation for marketing decisions
- Exploratory data analysis and statistical inference
- Predictive analytics in marketing – estimating the effects of marketing actions on consumer decision – correlation, simple regression, and multiple regression
- Finding consumers’ perceptual dimensions and its effect on consumers’ purchase decisions – Factor Analysis
- Market segmentation, estimating market size, market profiling – Cluster analysis
- Consumers’ discrete choice behaviour – Logistic regression
- Digital, social media and text analytics
- Classification and regression tree (CART) in marketing
- Consumers' utility of product features, product modification – Traditional conjoint analysis
- New product development, pricing decision, market share calculation – Choice-based conjoint analysis
- Time series analytics in marketing (Demand forecasting)
- Study of cause and effect of consumer behaviour – Experimental analytics
- Customer lifetime value analysis
- Market basket analysis
- Capstone project
Instructors
IIM Kozhikode Frequently Asked Questions (FAQ's)
The completion certificate will show your name, IIM Kozhikode logo, programme name, signatures of the programme director, chairperson, and facilitators, along with the date.