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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekends

Course Overview

Many people use data analytics for their business growth and profits. It is an effective way of managing data and the business decision-making process. The Professional Certificate programme in data analytics for business strategy: essential tools and applications by Eruditus equips the candidates with the skills required for being professional in the field. The duration of the course is ten months. Students will receive content related to the course and other required information through the live online sessions. Individuals will gain knowledge through the study materials designed by the industry experts. Concepts such as sales and retail, digital marketing and analytics, marketing, and sales will be introduced through this course curriculum. Candidates successful in completing this programme will achieve the alumni status of IIM Kozhikode. Qualifications acquired from this certification will help learners enhance their CV, resume, or portfolio. Several jobs and work opportunities are available after the completion of this programme.

The Highlights

The duration of the course is ten months
Live online sessions
Certified course from IIM Kozhikode
IIM Kozhikode executive alumni status
EMI option available

Programme Offerings

live sessions
Case analysis
assignments
Projects

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Kozhikode

The tuition fee for the course is Rs. 1,75,000 with applicable GST

Professional Certificate programme in data analytics for business strategy: essential tool and application fee details

Fee	Amount
Booking Amount	INR 17,500 + GST
1st installment	INR 26,250 + GST
2nd installment	INR 43,750 + GST
3rd installment	INR 43,750 + GST
4th installment	INR 43,750 + GST

*GST applicable

Eligibility Criteria

Education

Individuals interested in the training course must have a graduation degree or diploma in any field or area.

Work experience

Candidates must have one year of work experience to apply for the course.

Certification qualifying details

On successful completion of the programme, candidates will receive a certificate of completion from Eruditus.

What you will learn

Data science knowledge

Students will gain knowledge through various learning outcomes taught in the Professional Certificate programme in data analytics for business strategy: essential tools and applications certification:

Students will learn how to stream HR costs, optimise hiring strategies, predict attrition, and use data-driven insights
Candidates can understand how to use data analytics to plan, forecast, and optimise inventories
Learners may learn about the concepts and metrics to optimise and evaluate the digital marketing efforts
The course will help the candidate understand the basic concepts on how Analytics can help to generate new product ideas and the screen and evaluate the alternatives
Individuals will learn the methods to identify the correct analytical tools for specific needs through the professional certificate programme in Data Analytics for business strategy: essential tools and application certification

Who it is for

Professional Certificate programme in data analytics for business strategy online course is suitable for:

Entrepreneurs and related fields professionals for practical data analytical strategies
Consultants interested in using data analytics, insight and strategy to assist their clients
Senior managers and leaders interested in understanding the application of analytics for superior business strategies
Early professionals who are aspiring to strengthen their skills and establish a career in this field

Admission Details

Candidates can apply for the Professional Certificate programme in data analytics for business strategy: essential tools and applications certification course by following the below-mentioned details:

Step 1: Start by clicking on the below-mentioned URL

https://iimk.emeritus.org/iimk-professional-certificate-programme-in-data-analytics-for-business-strategy/index.php

Step 2: Students must visit the website to gain information related to the course through the brochure.

Step 3: Candidates can then fill the form and pay the fees to start the course.

Application Details

Candidates interested in studying the certification course must provide necessary details, such as name, address, phone number, qualifications, occupations, etc., for future reference.

The Syllabus

Types of data: qualitative and quantitative/primary vs. secondary
Use of various data collection techniques across various business domains
Qualitative data collection techniques (FGDs and Depth interviews)
Quantitative data collection techniques (Survey)
Quantitative data collection techniques (Experiments)

Use of various software for data analytics
Introduction to R/IBM SPSS
Data coding and preliminary data analysis
Data cleaning and generating insights through graphics/Visualisation
Generating insights through descriptive analytics

Introduction to statistics and its applications using software
Descriptive statistics and its applications
Inferential statistics and test of hypothesis

Supervised/unsupervised learning algorithms
Regression Analysis
Logistic Regression
KNN
Decision tree
Random Forest
Bagging and Boosting

Developing product introduction strategy
Formulating the data driven pricing strategy
Analyse profitability potential for new products
Estimating the potential volume and new product demand
Managing products with sustainable competitive advantage

Expected profitability of newly acquired customers
Customer level purchase information for customer retention
Predicting customer churn
Improving customer satisfaction through data driven insights
Managing customer loyalty
Understanding Customer Lifetime Value
Recency, frequency, and monetary value (RFM) of customers

Fundamentals of Finance & Financial Analytics
Data analytics for financial strategy formulation
Financial modelling and Prediction
Stock Price Forecasting

Text mining for business insights
Deciding the media strategy
Publisher optimisation
Campaign optimisation
Analysing effectiveness of digital media marketing

Introduction to Operations and Supply chain Metrics
Demand Analytics for Planning & Forecasting
Analytics for Inventory Optimization
Prescriptive Analytics in Network Design & Planning

Evolution of HR analytics
Optimising hiring strategies using data driven insights
HR cost and attrition prediction
Analytics for talent management
Predicting performance appraisals using inferential statistics

Evaluation process

Candidates will receive a certification of completion for Professional Certificate in Data Analytics for business strategy: essential tools and applications online course only after completing the evaluation criteria and attaining minimum attendance of 75 percent. Students who cannot fulfill the minimum evaluation criteria but have the required attendance will be provided with the Certificate.

Instructors

IIM Kozhikode Frequently Asked Questions (FAQ's)

1: What kind of tools or software are covered in this course?

Professional Certificate programme in data analytics for business strategy: essential tools and applications programme covers tools such as Tableau, Excel, XLSTAT and R.

2: How much time do I need to spend each week on this course?

Candidates must spend three hours each week to complete a Professional Certificate programme in data analytics for business strategy: essential tools and application programme.

3: What are the technical requirements for completing this course?

Students should have a PC/laptop or Mac with a stable internet connection and speakers or microphone, webcam, processor, 4GB RAM, zoom software, and browser.

4: What are the application requirements for this course?

Candidates should have valid photo ID proof, graduation or diploma degree, score transcript or mark sheet with valid work experience Certificate.

5: What are the requirements for achieving the course completion Certificate?

Candidates must pass the evaluation procedure, including Professional certificate programme in data analytics for business strategy: essential tools and application syllabus, assignments, exams, projects with minimum marks or criteria, and he/she must fulfill the minimum 75 percent attendance requirements.