Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Course Overview
As the core function of every company, sales management as well as marketing, presents a lot of challenges in the present day. Executives have to be dynamic and creative in their every policy to make it work at every level, especially when pressure is involved.
This is why the excellent instructors at IIM Kozhikode have come up with the Professional Certificate Programme In Strategic Sales Management And New Age Marketing. The Professional Certificate Course In Strategic Sales Management and New Age Marketing training program is specifically outlined for taking the sales skills of professionals to the next level. It focuses on the new age sales growth and marketing management in a way that is crucially beneficial to maximize the benefits.
The Professional Certificate Programme In Strategic Sales Management And New Age Marketing classes course will involve modern-day techniques like quizzes, projects as well as case studies to up-skill the potential of the sales professionals, to ultimately make them stand out from the crowd.
The Highlights
- Direct to device (D2D) mode of education.
- Certification of completion by IIM Kozhikode.
- Executive alumni status by IIM Kozhikode.
- Actual examples and case studies to create a real-life experience.
- Quizzes and assignments for a more practical approach.
- Duration of 12 months.
Programme Offerings
- 12 Month Duration
- Real Life Techniques
- Esteemed Faculty
- IIM Kozhikode Certification
- Alumni Status By IIM Kozhikode
- case-based learning
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Kozhikode |
Professional Certificate Program In Strategic Sales Management And New Age Marketing
Particulars | Amount in INR |
Application Fee | INR 2,000 + GST |
Programme Fee | INR 2,80,000 + GST |
- Any kind of change in the tax structure while the program goes on, shall be borne by the participants.
- The application fee is not involved in the overall fee composition.
Eligibility Criteria
Educational Qualifications
Indian Participants
- The candidate should be a graduate (10+2+3) or should have a diploma (10+2+3) from a known university.
- Diploma holders (10+3) can be admitted if their case is appealing. (For example: If they have at least 10 years of work experience in a management role.)
International Participants
The candidate should be a graduate or have an equivalent degree from a known university.
Work Experience
The candidates should have a minimum of four years of comprehensive experience in the Marketing & Sales function or at least four years of work experience in business administration in a managerial position. (Preferences are based on detailed characterizations)
What you will learn
After attending the Professional Certificate Programme In Strategic Sales Management And New Age Marketing program, applicants will have a greater understanding of the following points. -
- Enhancing your sales management and selling techniques.
- Adjusting your strategies in a pressurised environment.
- Getting the most out of every situation.
- Problem-solving skills in terms of sales and marketing matters.
- Gaining a dynamic understanding of new techniques and follow-ups.
Who it is for
The Professional Certificate curriculum In Strategic Sales Management And New Age Marketing certification is for experienced sales professionals and sales managers who are looking to expand the horizon of their skills.
Admission Details
Those who want to enrol in Professional Certificate Program In Strategic Sales Management And New Age Marketing online courses should follow the below-given steps.
Step 1: Create a detailed profile of your education and work experience.
Step 2: Submit your details and wait for confirmation.
Step 3: Consult experts about fee payment and the other details.
Step 4: Get enrolled and get started.
Application Details
The form will be sent to the candidate after they get selected for the program.
The Syllabus
- Marketing, STP
- Understanding Consumers
- Channel Design and Conflict
- Brand Management
- Pricing
- Basic Data Analytics
- Financial Statement Analytics
- Sales Analytics
- Digital Marketing
- Social Media Marketing
- Social Media Analytics
- Managing Digital Channels
- Prospecting and Qualifying
- B2C and S.P.I.N Selling models
- Story Telling
- Negotiation
- Closing
- Opinion Leaders and Influencers
- Digital Selling
- AI and ML for Sales
- Pipeline Management
- Sales Forecast Models
- Key Account Management
- Account Based Management
- Recruitment and Selection
- Targets and Territorialization
- Performance Evaluation & Compensation
- Talent Management
- Leading Salesforce
- Managing Teams
- Strategic Sales Management
- Building a Winning Sales Culture
- Positivity and Sales
- Simulation-Leading Sales Organization
- Project Presentation and Summary
Evaluation process
- The arrangements of the evaluation depend entirely upon the faculty.
- The methodology involves quizzes, assignments, and projects.
- The program may expect members to operate on individual or group assignments and/or projects.
- The principal objective of such responsibilities will be to help the members apply conceptual knowledge in the curriculum to actual organizational choices and conditions.
- The members will have to obtain the least passing marks in every particular evaluation element.
Instructors
IIM Kozhikode Frequently Asked Questions (FAQ's)
The classes will be conducted on a Direct to Device [D2D] basis.
Yes, the arrangements of the evaluation depend entirely upon the faculty.
Yes, the course demands a certain level of experience in Sales Management for candidates to apply for it.
The certifications will only be awarded to candidates who score passing marks in the overall evaluation.
Yes, foreigners can also be a part of the program.
The course requires the candidates to be of graduate level from a known university.