Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Strategic Positioning in the Age of Amazon and iPhones online course is based on the different methodologies that can be used for better marketing performance. This course will provide an in-depth study of how technology and business organisations are working together and how technological innovations are creating new business pathways. The rise of smartphones and social media has a direct impact on the business scenario. Its influence on customers and how businesses are turning into business-centric will be discussed in detail.
This programme will be conducted online. The participants will be expected to attend the weekly 3 hours of online lectures without fail. The case studies offered in this programme can be resonated with the present business scenario. The programme will aim towards acknowledging the global change, understanding it and then positioning the brands for success.
The Strategic Positioning in the Age of Amazon and iPhones by the Indian Institute of Management Kozhikode is a short duration online course suitable and flexible to individuals from all walks of life. The course certification is accredited by AMBA, AACSB and EFMD. The certification from the top B-schools of India will help in future career growth as well as in building professional networks.
The Highlights
- Duration of 12 hours
- Scheduled 4 days
- Online program
- Accredited by AMBA, AACSB
- Verified by IIM Kozhikode
- Certification by IIM Kozhikode
- Member of EFMD Global
- Payment through online mode
- Flexible mode of learning
- 3 hours of effort in a day
Programme Offerings
- Live online lectures
- Case Studies
Courses and Certificate Fees
| Certificate Availability |
|---|
| no |
The candidates willing to apply for this online program are requested to check Strategic Positioning in the Age of Amazon and iPhones fees-
- The interested candidates will be charged Rs. 25,000 with tax for this program.
Strategic Positioning in the Age of Amazon and iPhones fees details
Fee category | Amount in Rupees |
Programme fee | Rs. 25,000 + tax |
Eligibility Criteria
Certification qualifying details
For qualifying for the Strategic Positioning in the Age of Amazon and iPhones certification, the candidates must have paid the full program fees. The candidates will have to attend all the scheduled live online lectures.
What you will learn
This Strategic Positioning in the Age of Amazon and iPhones online course is suited to analyze present business contexts from a global perspective. The candidates will learn the following points in this online program-
- Understanding how brand positioning operates in this digitalized world will be emphasized in the lecture series.
- The history of how store and retail brands came into existence and how they are rising rapidly is a part of this course curriculum.
- The evaluation of how some brands go viral and some not will be discussed in detail.
- What are the reasons for the popularity of certain brands that will be analyzed?
- The various technological advances that are deepening its roots in the business sector are an important point in the Strategic Positioning in the Age of Amazon and iPhones certification syllabus.
- The candidates will learn the comparison between rating and number of reviews.
- How the shift in mind-set in businesses is a necessity of the hour will be talked about in the program.
- The practice of a customer-centric approach in businesses will be introduced and analyzed to the candidates.
- Various case studies of the market from the US, Europe, and other countries will be studied for imparting a practical understanding.
- The market principles of the Amazon and iPhone industry will be taken as examples in the course.
Who it is for
These candidates can hope to avail Strategic Positioning in the Age of Amazon and iPhones certification benefits-
- The candidates must have an interest in business and marketing strategies.
- The candidates must be working professionals from the business-related sector.
Admission Details
The candidates who wish to enrol in this Strategic Positioning in the Age of Amazon and iPhones programme can check these following admission steps-
Step1- The first step to enrol in this programme is to check the programme URL - https://www.iimk.ac.in/academics/mdp/programdetailstemplate.php?prgcode=202021MDPOP09&calyear=2020
Step2- The second step is to explore the course content available on the website about this Strategic Positioning in the Age of Amazon and iPhones training.
Step3- The third step is to download the brochure present on the left top side of the website beside the “Register” option.
Step4- Then in the fourth step, click on the register option and fill in the registration details.
Step5- The fifth step is to click “Log in” filling up the registered account for proceeding in this course.
Step6- The payment for this programme including the applicable tax through online mode is the sixth step.
Step7- After the confirmation of Strategic Positioning in the Age of Amazon and iPhones certification course admission, the learning will start on the given dates.
The Syllabus
IIM Kozhikode Frequently Asked Questions (FAQ's)
Indian Institute of Management Kozhikode is in the state of Kerala, India. The campus is on two hillocks in the Kunnamangalam Area of Calicut, Kerala.
AMBA is an association accrediting programmes of top business schools in over 75 countries. The AMBA accreditation in programmes stands out as the international standard in business education. This programme is accredited by AMBA and AACSB.
AACSB stands for Association to Advance Collegiate Schools of Business which is a professional organization. It provides accreditation in the business education sector.
The candidates who wish to apply to this program but need some assistance from the institution can write in this email id- accreditation@iimk.ac.in. The candidates can also call here- 91-495-2809100 and fax here- +91-495-2803010-11.
The IIM Kozhikode is available in many languages. The international students who might face problems understanding the course website can switch to any suitable language in the upper section of the website.
The facilitator for the Strategic Positioning in the Age of Amazon and iPhones program is Pronobesh Banerjee. He is the associate professor of Marketing management at IIM Kozhikode.
The registration for this course will be done through online mode. The candidates will have to pay Rs. 25,000 with the applicable tax as Strategic Positioning in the Age of Amazon and iPhones fees through online payment after registering in the course.
EFMD stands for the European Foundation for Management Development. It is an international non-profit organization. IIM Kozhikode is a member of EFMD which tries to develop the management sector internationally.
The case studies which are going to be analyzed in this program are taken from real-life management situations. The case studies will be on recent global findings so that every student can relate to them.
The two main objectives in this course are-
- The methodology of positioning a brand in the digital world.
- Analyzing the consumer's decisions in the digital world.