Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Course Overview
The Chief Marketing Officer Programme is a 10-month programme that aims to incorporate and enhance the marketing capabilities of the individual. This course covers a range of topics including digital marketing, brand management, marketing communications, customer relationship management, and so on. It has been developed and is taught by experts at the Indian Institute of Management, Lucknow (IIML).
The Chief Marketing Officer of a company is a senior executive who manages and regulates the company’s marketing activities. This is an ever-evolving role that keeps changing over time and demands adaptability from the individual. The Chief Marketing Officer Programme certification by Emeritus has been developed to keep up with the changing nature of the role, so the individual has the skills to evolve as per demand.
The Chief Marketing Officer Programme classes will instil the learners with leadership qualities and strategic skills to keep up with the evolving markets and customer needs. They will acquire the skills to drive business growth and lead marketing initiatives. Additionally, going through this course will enhance their critical thinking and problem-solving skills
The Highlights
- 10 Months Long Course
- Capstone Projects
- Completion Certificate
- Live Online Sessions
- Case Studies
Programme Offerings
- Hands-on Simulations
- Real-World Skill-Building
- In-campus Immersion
- IIML Executive Alumni Status
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Lucknow |
Chief Marketing Officer Programme certification fees offers two ways for payment: Early Bird payment and Standard payment. The early bird payment is Rs. 3,93,822 and the standard payment is Rs. 4,21,200. The course also offers a 14-day refund policy.
Fee Structure
Description | Standard Amount |
Booking Amount | Rs. 42,120+GST |
Instalment I | Rs. 84,240+GST |
Instalment II | Rs. 1,05,300 + GST |
Instalment III | Rs. 1,05,300 + GST |
Instalment IV | Rs. 84,240 + GST |
Eligibility Criteria
Academic Qualifications
- The candidate should have a graduate degree/diploma (10+2+3 or 10+2+4) or a postgraduate degree in any discipline.
- A minimum of 50% marks in graduation/diploma/postgraduate is required.
Work Experience
- Candidate must have 10-25 years of work experience.
Certification Qualifying Details
- To qualify for the Chief Marketing Officer Programme certification, the learner must complete the programme with an overall cumulative percentage of at least 50% and 75% attendance minimum.
What you will learn
The Chief Marketing Officer Programme certification course will guide the learner through an understanding of strategic marketing and data strategy, and the principles and framework involved in the same. Through a series of real-world case studies, the course will provide a comprehensive understanding of marketing skills, brand management, and brand-building tools to the learner.
The course also includes hands-on learning and promotes real-world skill-building. The learner will understand consumer psychology and the decision-making process of the consumer and build skills that will be effective in their professional career. Also, they will learn how to build and maintain strong relationships with consumers and win their trust, aside from developing sensitivity towards consumer rights.
Additionally, the Chief Marketing Officer Programme online course also delves into the specifics of data and digital marketing. Learners will be equipped with the skills to build data strategies with up-to-date analytical capabilities.
Who it is for
Completing the Chief Marketing Officer Programme certification syllabus opens up opportunities to pursue high-earning positions in the field of marketing. The following are some of the career options that can be pursued after doing this course:
- Chief Marketing Officer
- Entrepreneur
- Advertising Manager
- Brand Manager
- Digital Marketing Manager
- Marketing Director
Admission Details
To enrol into the Chief Marketing Officer Programme training, the candidate must follow these steps:
Step 1. Sign up to the official url: https://iiml.emeritus.org/iiml-chief-marketing-officer-programme/
Step 2. Click on “Apply Now” and proceed with the application.
Step 3. Fill out the details and attach the documents required.
Step 4. Make the payment.
Application Details
The application form for Chief Marketing Officer Programme certification course requires the candidate to provide their basic personal details, residence address, phone number and email address. Additionally, they also need to provide their employment details, educational details, and corresponding documents.
The Syllabus
- Customer Centricity and evolving role of Marketing
- Understanding CX through Customer Journey Mapping
- Customer Lifetime Value
- Master Class - Understanding Changing Consumer Preferences and Dynamics of STP*
- Understanding Financial Statements
- Financial Planning and Budgeting
- P&L for Digital Businesses
- Leveraging Digital Marketing Tools
- Digital Marketing Channels and ORM
- Engaging Millennials and Gen-Z Digital Consumers
- Digital Marketing Optimization Strategy
- Omnichannel Marketing
- Building quality data streams for customer insights
- Marketing Research Strategy
- Google Analytics and Web Analytics
- Master Class - Customer Analytics: Leveraging cross functional data and analytics tools
- Master Class - Use of AI and Emerging Technologies*
- Sales and Distribution Strategy - B2B and B2C
- Competitive Strategy and Pricing Strategy
- Product and 'Portfolio' Strategy
- Brand Building and Positioning
- Communication Strategy in a Digital Era
- Master Class - GTM Strategy and Growth Hacking in Post Pandemic World*
- Leading your Team to Success - Agile Marketing
- Building a sustainable culture of innovation and creativity to manage for disruption
- Scaling Digital Transformation for Marketing Automation
- Scaling Excellence - Challenges and Solutions for Scaling
- Persuasion and Effective Communication
- Crisis Management and Communication
- Collaboration and Cross-Cultural Management
- Master Class - Change Management*
- Master Class - Value Based Leadership*
- Final Presentation - Action
- Learning Capstone Project
Instructors
IIM Lucknow Frequently Asked Questions (FAQ's)
The course will be delivered in online mode, but 2 days of in-campus immersion is included with the certification course where learners will be invited to the campus for live learning.
The course includes weekly 3-hour lectures carried out over a duration of 10 months.
No, the course does not offer a scholarship. However, students can take study loans to pay the course fees.
The course consists of seven modules that will be covered over live weekly online lectures. Additionally, there will also be an on-campus immersion of 2 days.
Yes, the course provides a certificate post-completion.