Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Course Overview
The Executive Certificate Programme In Customer Relationship Management is a six-month-long course offered in the Direct-to-Device (D2D) mode. The online programme on customer relationship management (CRM) is offered by IIM Lucknow in collaboration with TimesPro. The class timing of the executive certificate programme is 6:30 PM to 09:30 PM on Saturdays. The course is structured in a highly interactive way and consists of various pedagogical tools such as project work, assignments, project work and case studies.
Offered by TimesPro, the Executive Certificate Programme In Customer Relationship Management Course will discuss customer relationship, relationship management, customer relationship management (CRM) and tools and CRM strategy to attract the customer and thrive the business. Conducted on the interactive Learning (IL) platform, the course can be pursued using a tablet, laptop, smartphone or desktop.
The selection process for the Executive Certificate Programme In Customer Relationship Management by TimesPro is based on the application along with a statement of purpose (SOP) of 100 words and application forms. Sometimes, a telephonic interview will also be conducted if needed. Frequent evaluations of the course by IIM Lucknow will be done through various forms of assessments such as classroom exercises, presentations, assignments and the like.
The Highlights
- Certificate of completion
- Direct-to-Device (D2D) mode
- 6-month programme
- Campus immersion module of 1 day
- Focus on real business use cases
- Peer-learning & networking opportunities
- Certificate of completion
Programme Offerings
- Certificate of completion
- Lectures
- Case Studies
- assignments
- quizzes
- project work
- Peer-learning
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Lucknow |
Eligibility Criteria
Academic Qualifications
Diploma (10+2+3)/Graduate (10+2+3)/Post Graduate with a minimum 50% aggregate of all years
Work Experience
Minimum 6 Months + to 2 years of relevant full-time work experience after the completion of qualifying education requirements.
Certification Qualifying Details
- After the completion of the Executive Certificate Programme In Customer Relationship Management online course, a certificate of completion and certificate of participation will be awarded to the learners based on their performance and completion of the course requirements. The certificate of completion will be given to the learners who have obtained the COPM (Cumulative Overall -Percentage of Marks) 50% and above and met the attendance criteria of 75% and above. Whereas the certificate of participation will be conferred to the participants who have failed to meet the evaluation criteria of COPM (Cumulative Overall -Percentage of Marks) and have a minimum attendance of 40% and above.
What you will learn
By going through the Executive Certificate Programme In Customer Relationship Management Syllabus, the learners will learn:
- Make a deep understanding of Customer Relationship Management (CRM) and customer relationship management software.
- Know the different Customer Lifecycle stages closely.
- Make sustainable, long, and strong relationships with customers.
- To get familiar with the strategies to bring about improved customer retention and better sales.
- To develop the analytical capacity for data management, storage, and organization.
- To get familiar with CRM systems, CRM applications, CRM software, CRM database, CRM platform, and CRM tools.
Who it is for
Executive Certificate Programme In Customer Relationship Management Classes is a suitable programme for managers and executives including:
Admission Details
Follow the below-provided steps to join the Executive Certificate Programme In Customer Relationship Management Training:
Step 1- Browse the official URL: https://timespro.com/executive-education/iim-lucknow-executive-certificate-programme-in-customer-relationship-management
Step 2- Choose the option ‘Apply Now’ and you will be directed to another page.
Step 3- Start filling out the application form providing the required information and documents.
Step 4- Submit the application form by making an online payment of the processing fee of INR 10,000 (including INR 2,500 for the application fee and INR 7,500/- towards the programme fees).
Step 5- An online application number will be given to the applicant if the application is successful. If the application form is rejected by IIM Lucknow, a refund of INR 10,000 is given to the applicant.
Application Details
IIM Lucknow demands an application form filling to enroll on the online programme. The application form contains application forms and a Statement of Purpose (SOP) of a minimum of 100 words.
The Syllabus
- Understanding customer expectations
- Customer Centricity
- Gaps Model of Service Quality, SERVQUAL and Six Sigma Applications
- Service design and servicescape
- Service culture: customer participation and delivery
- Correlation and Regression
- Logistic Regression
- Decision Trees
- Cluster Analysis
- Multi-dimensional Scaling
- Demand Forecasting
- Understanding Branding and Customer Equity
- Customer Acquisition/Conversion Analytics
- Customer satisfaction: Tools and Measurement
- Introduction to CRM
- Key account management
- Cross-sell/Up-sell Campaigns
- Relationship Marketing
- CRM: Experience, Engagement, and Stages of Customer Lifecycle
- Churn Prediction Analytics
- Customer profitability and lifetime value
- Loyalty programs
- Social CRM
Instructors
IIM Lucknow Frequently Asked Questions (FAQ's)
The online certificate programme is offered by IIM Lucknow and TimesPro, the EdTech initiative of The Times Group.
The duration of the online programme is 6 months and the classes will happen from 6:30 PM to 09:30 PM on Saturdays.
The online course by TimesPro is provided on the platform of interactive Learning (IL) in the mode of Direct-to-Device (D2D). The learners can take the classes using the desktop, tablet, laptop, or smartphone.
The programme directors of the course are Prof. Anirban Chakraborty and Prof. Priyanka Sharma who are associate professors of marketing at IIM Lucknow.
Yes, certificates of completion and certification of participation will be provided to the learners based on their completion course requirements.