Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Course Overview
Executive Programme in Digital Marketing: Applications and Analytics certification course combines online classes and in-person learning. This course aims to teach candidates how to measure and increase ROI (Return on Investment). This is a 10-month long course and candidates have to give at least 3 hours per week to complete this course.
In the digital marketing domain, it is crucial to grasp industry best practices and familiarize yourself with the tools commonly used. Executive Programme in Digital Marketing: Applications and Analytics certification by Emeritus in collaboration with IIM Lucknow provides knowledge that will empower you to make valuable contributions to your company's success. By understanding how consumers interact with your brand and navigating through the various stages of the marketing funnel, you can make informed decisions that drive better results.
Executive Programme in Digital Marketing: Applications and Analytics training will also teach you how to assess different digital marketing channels and develop effective strategies for each channel. This way, you can optimize your resources and make strategic choices to maximize your marketing efforts. By gaining these skills, you will be well-equipped to excel in the dynamic and competitive world of digital marketing.
The Highlights
- Case Studies
- Offered by IIM Lucknow
- IIM Lucknow Executive Alumni Status
- 10-Month Long
- Real World Application
Programme Offerings
- on-campus immersion
- Practical Insights
- Capstone Project
- Certificate of completion
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Lucknow |
Candidates can choose the option of EMI to pay Executive Programme in Digital Marketing: Applications and Analytics certification fees. A discount of up to 10% is also available if you enrol with your co-workers. Additional GST will be applicable at the time of final payment.
Executive Programme in Digital Marketing: Applications and Analytics Fee
Mode of Enrolment | Fee |
Total Fee | Rs.1,83,000+ GST |
Booking Amount | Rs.18,000+GST |
Instalment 1 | Rs.28,000+GST |
Instalment 2 | Rs.83,000+GST |
Instalment 3 | Rs.54,000+GST |
Eligibility Criteria
Educational Qualification
Candidates must have been graduates or diploma holders to register for this course. A minimum of 50% marks in graduation/diploma/postgraduate are compulsory.
Work Experience
A minimum of 1 year of work experience is required.
Certification Qualifying Details
Once you successfully finish the programme and attend at least 70% of the sessions with a total score of 50% or more, you will receive a Certificate of Successful Completion from IIM Lucknow. If you do not meet these requirements, you will receive a Certificate of Participation instead. However, if your attendance is less than 40%, you will not receive any certificate.
What you will learn
After completing the Executive Programme in Digital Marketing: Applications and Analytics certification syllabus, you will be able to use consumer analytics to boost the effectiveness of your digital campaigns and improve customer engagement. By analyzing data about your target audience, you can make better decisions to customise your marketing efforts and connect with customers in a more impactful way. This programme will teach you essential digital marketing techniques that are proven to generate revenue effectively. Understanding these strategies will enable you to create compelling marketing plans that drive sales and business growth.
Who it is for
Executive Programme in Digital Marketing: Applications and Analytics classes are designed for individuals who are in the following fields:
Admission Details
To enrol in the Executive Programme in Digital Marketing: Applications and Analytics online course, follow these simple steps:
Step 1. Use the provided link: https://iiml.emeritus.org/iiml-executive-programme-in-digital-marketing-applications-analytics/index.php.
Step 2. Find the "Apply Now" button at the bottom of the page.
Step 3. Sign in with your existing account or create a new one if needed.
Step 4. Select the "Executive Programme in Digital Marketing: Applications and Analytics" from the available options and complete the payment process.
Application Details
To enrol in the Executive Programme in Digital Marketing: Applications and Analytics, interested individuals must complete an application form. This form will ask for personal details, including name, state, zip code, phone number, and address. Additionally, applicants will need to provide information about their past work experience and current job title. Then candidates need to upload a scanned copy of their diploma or degree.
The Syllabus
- Introduction to Marketing and Transformations in Marketing
- STPs, 7 Ps and dynamic marketing mix
- Integrated Marketing Communication and Mass Communication
- Building Customer Relationships - Customer Satisfaction, Quality, and Value
- Digital Marketing Channels and Marketing Funnel
- Right mix of Digital and Traditional Marketing
- Multichannel Marketing Hubs
- Customer Journey and its Mapping
- Psychological, Sociological and Cultural behaviour
- Customer's Perception and Decision-making process
- Influencers, Customer Lifestyle, and Micro and Macro factors influencing CB
- Customer Networks in Digital World
- Omni-Channel Journey and Behaviour Marketing
- Developing Digital Marketing Plan
- Acquisition Cost and Conversion cost
- Targeting Strategies
- Agile Marketing
- Content strategy and Market Positioning
- Web Traffic, SEO and SEM
- Engagement via Communities and Co-Creation
- Brand Management Strategies for Increased Engagement
- Content Marketing and Email Marketing
- Social Media Marketing and Viral Marketing
- Video Marketing and Guerrilla Marketing
- Content Creation and Distribution
- Event Triggered Marketing
- Affiliate Marketing
- Managing Digital Marketing Channel Portfolio
- Digital Marketing Tools
- Customer Persona
- Launching Effective Paid Ad campaigns
- Google Ads
- Factors deciding Campaign Design
- Measuring ROI, CLV, CPM, CPC, CPA
- A/B Testing and Split Testing
- Post Campaign Analysis
- Data Acquisition Strategies
- Research Frameworks and Tools
- Marketing Analytics Processes
- Predictive and Prescriptive Analytics
- Web and Google Analytics
- Marketing Automation and Leveraging IoT
- AI and Marketing Intelligence
- Real-Time Marketing and Customer Journey Analytics
- Social Analytics and Mobile Marketing Analytics
- Web Scraping and Text Mining
Instructors
IIM Lucknow Frequently Asked Questions (FAQ's)
The duration of the course is 10 months.
The programme covers a wide range of digital marketing topics, including social media marketing, search engine optimization (SEO), email marketing, web analytics, and more.
Is there any financial aid or scholarships available in the Executive Programme in Digital Marketing: Applications and Analytics online course?
Yes, the programme is available in a fully online format.
Yes, participants who successfully complete the programme requirements will receive a certificate of completion from the institute.
Yes, the programme is designed to cater to participants with various levels of experience in digital marketing. Whether you are a beginner or have some prior knowledge, you can benefit from the course's content.