Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Course Overview
IIM Lucknow Executive Programme in Sales & Marketing by TalentSprint is an extensive course that blends modern knowledge, techniques, tools, and techniques applied in Marketing and Sales functions. The trainers for the course are the significant teachers from IIM Lucknow. The duration of the programme is 10-months, in which the students will come across the theoretical concepts and their application in practical characteristics of the business.
Through this programme, the participants will be skilled in various concepts of Sales and Marketing that are applicable in every business for its growth and sustainability. It will also develop substantive knowledge, conceptual abilities, and analytical skills of the participants. The instructor will not only focus on traditional terms and techniques of marketing but they will also teach about the current terms like digital marketing, SEO, Social media ROI, Web analytics, etc.
The Highlights
- 10 Month course duration
- Online classroom sessions
- 5 Days Campus Visit Session
- Certification from IIM Lucknow
- MDP Alumni Status post completion of programme
Programme Offerings
- Exercises
- group discussions
- real-life case studies
- Lectures
- 360-degree View
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Lucknow |
IIM Lucknow Executive Programme in Sales & Marketing Fees Details
| Installments | Amount* | Dates |
| Registration fee | ₹20000 | Within 24 hours of selection |
| 1st Installment | ₹80,000 | Within 15 days from Registration |
| 2nd Installment | ₹1,00,000 | 6th Feb 2025 |
| 3rd Installment | ₹1,00,000 | 6th April 2025 |
| Total Programme Fee | ₹3,00,000 |
*GST of 18% is applicable.
Eligibility Criteria
Work Experience
To apply for IIM Lucknow Executive Programme in Sales & Marketing course, the candidate should be a marketing and sales professional with work experience of a minimum of 4 years.
The Candidate should also have a working knowledge of PowerPoint and Microsoft Office
Education
The candidate applying for this programme can be a Graduate who has secured a minimum of 50% in graduation.
Certification Qualifying Details
The candidates would be evaluated through assignments, project report, quiz, and exercise. A candidate is eligible for a certificate of completion, only if he/she has an attendance of at least 75% which is the minimum requirement for the completion of the training successfully. They will not get the certificate of completion in case of failing in two or more courses.
What you will learn
- After completing the IIM Lucknow Executive Programme in Sales & Marketing course successfully, the participants will become capable of creating strategies and smart structure of marketing & sales.
- They will understand applications of various concepts and principles of marketing & sales in the business world.
- They will gain the confidence to estimate the Contribution Margin of every business in Marketing & Sales.
- Participants would easily apply the techniques & tools of social media marketing and digital marketing for the growth and success of the business.
Who it is for
IIM Lucknow Executive Programme in Sales & Marketing by TalentSprint offers training to the following individuals -
- SEO Specialist
- Advertising Coordinator
- Web Producer
- Brand Manager
- PR Manager
- Analysts
- Sales Executives
- Digital Marketing Director
- Sales Managers
Admission Details
To get IIM Lucknow Executive Programme in Sales & Marketing admission, follow these steps:
Step 1: https://talentsprint.com/course/sales-and-marketing-iim-lucknow
Step 2: Click on ‘Apply now.
Step 3: Start the application process and fill in the details.
Step 4: Choose the method of payment.
Step 5: Enter the card details and finally click on ‘Make Payment’.
Step 6: A course confirmation letter will be sent to the email address of the candidate and he/she can pursue the course.
The Syllabus
Introduction to Advanced Sales and Marketing Strategy
- Foundations
- Market segmentation & Positioning
- Buyer Behavior
- Product & Service strategy
- Role of IMC in a digital world
Understanding your Consumers
- Motivation
- Learning
- Attitude
- Information processing
- Personality Traits
- Consumers: Segmentation and targeting
- Customer behavior and social networks
- Reaching customers through digital marketing
Marketing Research
- Marketing Research Process
- Problem Formulation
- Research Design & Methodology
Marketing In A Digital World
- Marketing in a Digitally connected world
- Competition: Differentiation and positioning
- Marketing communication and advertising
- Pricing, new products, and technology
- Trends in social and digital Marketing
- Paid/Earned/Owned media and Inbound/Outbound
Brand Management through Integrated Marketing Communication (IMC)
- Fundamentals of Branding
- Branding Architecture
- Choosing a marketing communications mix
- Structuring an IMC campaign
- Brand Equity
Art of Story Telling for Sales and Marketing Professionals
- Importance of storytelling
- Integration of the storytelling with the customer's journey
- Covers Seven basic plots and story element
- Learn to craft stories to
- Influence and persuade
- Sharing corporate values
- Simplifying data
- Building Rapport
- Overcoming sales objection
Digital Marketing Tools & Social Media Management
- Basics of digital marketing tools
- Search Engine Optimization (SEO) tools; keyword research and keyword
- planning tools; On-page SEO techniques: indexing, key word placement
- and content optimization
- Search Engine Marketing (SEM):
- Pay per click advertising tools: Google AdWords
- Bidding strategies
- Designing and monitoring search, display & video campaigns
- Email marketing: Designing email marketing campaigns using Mail Chimp, building email list and signup forms, email marketing strategy and monitoring
- Paid Search Marketing
- Digital marketing tools: Google Adwords;
- Social media marketing tools: HuitSuite; Facebook, Instagram, Twitter Ads
- Web analytics tools (Google Analytics, Matomo)
- Social media ROI, e-mail marketing, and Web analytics
- CRM systems
Marketing Analytics, Sales and Strategy
- Why Analytics?
- Introduction to marketing analytics
- Data collection in digital marketing
- Descriptive and Inferential Analytics
- Predictive and Prescriptive Analytics
- Implementation of predictive analytics
- Optimizing ROI for marketing campaigns
- Data visualization for insights
- Analytics for decision-making
Understanding the Strategic Perspective of Sales & Distribution
- Channel Realties in the Indian Market
- Channel Design & Other Issues
- Role of Technology in Distribution Channels
- Consumer Behaviour & Sales
- Sales Management concepts & Personal Selling Basics
B2B Sales and Marketing
- B2B buying process
- Salesforce enablement and development
- Key account management
- B2B marketing in the digital age
Channel Design and Distribution Management
- Channel design conflicts and issues
- Evaluating, motivating, and controlling channel members
- Distribution strategies
- Differences in the urban and rural distribution
- Optimising distribution channels
Retail Sales Strategies
- Fundamentals of retail
- Retails formats
- Merchandising
- Location & layout
- Omnichannel strategies
Sales and Marketing: Co-dependency and Strategy
- Coexistence and impact of marketing and sales activities on each other
- ROI of Marketing initiatives and impact on sales
- Marketing Mix Modelling
- Cross Channel Attribution
- Multi-Touch Attribution
- A/B Testing and Optimization
- Planning and Updating sales and marking strategy
- Continuous review cycle and update of strategies
- Marketing automation and its effects
Leadership Workshop for Sales and Marketing Professionals
- Understanding and managing Self and Others
- Managing Diverse Teams
- Building Next Line of Leadership through coaching and mentoring
- Building an organizational culture for performance
Design Thinking Workshop
- Design Thinking: Theory, Process and Tools
- Group Practice of Design thinking tools with multiple product/service problems
- Group Practice of Design thinking tools on different retail distribution challenges
- Presentation and Discussion of innovative solution
Workshops
- Persuasive Storytelling for Business Leaders
- Time Management Workshop
Instructors
IIM Lucknow Frequently Asked Questions (FAQ's)
The trainers of this course are the prominent teachers from IIM Lucknow.
The course would be ideal training for professionals who are involved in the field of sales and marketing. The candidate can apply for this course irrespective of their educational background but they should have interest and working experience of at least 4 years as a sales and marketing professionals.
Due to COVID-19, the course would be conducted over a Direct-to-Device platform, where candidates can access e-lectures. Once the situation is getting better, the training will be conducted at the selected centers.
The course will run for 10-months.
The participants who will have a minimum of 75% of attendance will be given a Certificate of Successful Completion from IIM Lucknow. The candidates with attendance of less than 75% would only get a Certificate of Participation.
The candidate would get access to IIM Lucknow’s LMS that will help them to approach the faculty in case of any queries or doubts during the course.
In case the application of a participant gets rejected by IIM Lucknow, the Processing Fee i.e. INR 10,000 will be refunded.
The candidate should be a graduate with a minimum of 50% of marks and should have a working experience of a minimum of 4 years as a marketing and sales professional.