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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based	Weekends

Course Overview

The Executive Programme in Strategic Marketing for Business Success Certification Course is a 10 month long specialised programme that discusses the relevance of innovative marketing strategies and strategic global marketing. The live online course is available on the Eruditus learning platform.

The Executive Programme in Strategic Marketing in the Digital Era Training Course explores the fundamental concepts including digital marketing, design thinking and advanced areas of artificial intelligence and blockchain. The course will be taught through online sessions and on-campus immersions.

After completion of the Executive Programme in Strategic Marketing in the Digital Era Live Course by attaining the required score and attendance, learners will receive the prestigious IIM Lucknow certificate of completion.

The Highlights

Certificate of completion
11 months duration
Live online classes
3-day in-campus immersion
Career shifting programme
IIM Lucknow renowned faculty
Support of industry experts
Real-world case studies
Capstone projects
Executive Alumni Status eligibility

Programme Offerings

Certificate of completion
10 Months Duration
live online classes
Hands-on Learning
real-world case studies
tutorials
assignments
Capstone Projects

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Lucknow

The Executive Programme in Strategic Marketing in the Digital Era Course fee is Rs. 1,90,000 + GST. The fee payment can be done in installments. Candidates can get access to a special corporate enrollment pricing plan that offers up to a 10% discount if they enroll in the course along with their co-workers.

Executive Programme in Strategic Marketing in the Digital Era Course Fee Structure

Course	Amount in INR
Executive Programme in Strategic Marketing in the Digital Era	Rs. 1,95,000 + GST

Eligibility Criteria

Candidates should be graduates with a minimum of 5 years of work experience.
Candidates who apply for the course have a minimum of 50% marks for graduation, post-graduation, or diploma and should be currently working.

Exam Qualification Details

Candidates should score 50% cumulative overall percentage of marks along with a minimum of 75% attendance to gain the certificate of completion. Those who do not meet the marks criteria and have at least 40% attendance will receive a certificate of participation from IIM Lucknow.

What you will learn

Marketing skillsDigital marketing skills

After completing the Executive Programme in Strategic Marketing for Business Success Classes, you will gain knowledge about the following topics:

Marketing intelligence and strategy
Digital marketing
Marketing communications
Email marketing and mobile marketing
Search engine optimisation
Social media marketing
Marketing research methodology
Automation and AI for business
Product management
Strategic business management
Marketing channels

Who it is for

The Executive Programme in Strategic Marketing for Business Success Course is suitable for mid to senior-level professionals working in the field of sales and marketing who wish to develop innovative marketing skills and strategic thinking for business growth.
The course will be beneficial for senior executives, digital marketing executives, business heads, and professionals who wish to enhance their careers by implementing the best marketing strategies.

Admission Details

Given below are the steps to enroll in the Executive Programme in Strategic Marketing in the Digital Era Training Course:

Step 1: Go to the official website by clicking on the URL given below -https://iiml.eruditus.com/executive-programme-in-strategic-marketing-in-the-digital-era/

Step 2: Click on the 'Start Application Now' option at the end of the page.

Step 3: Enter your email id and proceed with the application form.

The Syllabus

Marketing Intelligence and Scanning Environment
Competing through the New Marketing Mix
Evolution of Marketing Mix in the Digital era
Understanding Consumer, Consumer Buying Behavior and Consumer Value in Digital Era, Consumer Behaviour in Strategy Formulation
Segmentation, Targeting & Positioning
Competing through Innovation and New Product Solutions
Business to Business Marketing

Marketing Communications: Objectives Decision
Media and Message Decision, Integrated Marketing Communications
Evolution of Content Marketing in a Digital World
Search Engine Optimisation
Search and Display Advertising
Social Media Marketing, Online Reputation Management, Social Media ROI
Leveraging Content and Social Media
Web Scraping, Text Mining
Online Marketing Research
Digital Marketing Metrics & Analytics, Web Analytics
Data Privacy and Data Security
E-mail Marketing, Mobile Marketing
Sales Strategy in Digital Era

Introduction to Marketing Research Process & Problem Formulation
Research Design, Research Methodology and Sampling
Measurements and Scaling in Marketing Research
Designing Marketing Research Tools; Data Collection Approaches
Data Organisation and Analysis, Data-Driven Marketing using Analytics
Advanced Marketing using Blockchain Technology
Automation and AI for Business Growth
Customer Analysis

Financial Acumen and Strategic Finance
Managing Human Resources
Negotiation and Strategic Communication

Product Management and New Product Decisions
Managing Services and Service Strategy
Strategic Brand Management
Brand Management in Web 2.0 and 3.0
Pricing Challenges, Pricing Strategies for Digital Customers
Pricing Models, Consumer Based Pricing, Value-Based Pricing, Competition Based Pricing
Dynamic Pricing in Digital and Non-digital Environment

Distribution Channel, Consumer-driven Distribution
Digital Marketing Channel
Channel Strategy: Optimisation & Budgeting
E-Commerce Models
Content Marketing, Multi-Channel and, Omni-Channel Marketing

Student Reviews for Executive Programme in Strategic Marketing for Business Success

4/5(1 Reviews)

College Infrastructure: 4/5

Academics: 4/5

Placements: 4/5

Value for Money: 4/5

Campus Life: 4/5

I am satisfied with college

Verified Review

Posted on 13 Jul'24 by Arun Kumar
Batch of 2023-01-01 | Executive Programme in Strategic Marketing for Business Success

College Infrastructure

Our college provides air-conditioned and super comfortable classrooms. The library has availability of several books, be it studies related or fictional books. It provides average support to sports and other related curricular activities. Overall The college infrastructure was very good

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Instructors

IIM Lucknow Frequently Asked Questions (FAQ's)

1: Is there an attendance requirement for the Executive Programme in Strategic Marketing in the Digital Era Course?

Yes, all candidates should score at least 75% to receive the final certificate of completion.

2: Do all students get an Executive Programme in Strategic Marketing in the Digital Era Course certificate?

All students with 50% and above cumulative overall percentage along with 75% attendance will receive a certificate of completion for the Executive Programme in Strategic Marketing in the Digital Era Course. Those who do not meet the criteria for marks but have at least 40% attendance will receive a certificate of participation.

3: Does the Executive Programme in Strategic Marketing in the Digital Era Live Course provide placement aid?

No, the Executive Programme in Strategic Marketing in the Digital Era Online Course does not support learners with placement aid.

4: Which institution is offering the Executive Programme in Strategic Marketing in the Digital Era Training Course?

The Executive Programme in Strategic Marketing in the Digital Era Course is offered by the expert faculty of the Indian Institute of Management, Lucknow.