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Quick Facts

Medium Of InstructionsMode Of LearningMode Of DeliveryFrequency Of Classes
EnglishSelf Study, Virtual ClassroomVideo and Text BasedWeekends

Course Overview

This online course is an eleven months part-time programme designed for working professionals who have at least three years of full-time work experience and want to upgrade their managerial skills and knowledge. General Management Programme for Executives - Middle East certification by Emeritus, aims to provide a comprehensive understanding of various functional areas of management and their interrelationships. Participants will develop analytical, problem-solving, and decision-making abilities while enrolled in the programme.

The General Management Programme for Executives - Middle East certification course includes online sessions, assignments, projects, and exams. The pedagogy is a mix of lectures, case studies, simulations, group discussions, presentations, and experiential learning. The faculty members are renowned experts from IIM Lucknow and other reputed institutions.

Also, read:

The Highlights

  • Weekend Online Classes
  • Certification By IIM Lucknow
  • Real-World Case Studies
  • Network With Peers

Programme Offerings

  • video lecture
  • Certification
  • Part-Time Programme
  • Expert Faculty
  • IIM Lucknow Executive Alumni Status

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesIIM Lucknow

General Management Programme for Executives - Middle East certification fees amount to AED 19,500 + UAE VAT, or Rs. 4,39,327 + GST. The fees can also be paid via Instalments.

General Management Programme for Executives - Middle East fee structure

Particulars
Remarks
Fee
Booking Amount
Within 7 days of selection
Rs. 43,929
Instalment 1
April
Rs. 87,859
Instalment 2
July
Rs. 1,75,719
Instalment 3
October
Rs. 87,859
Instalment 4
January
Rs. 43,929

Eligibility Criteria

  • Graduate with a minimum of 5 years of work experience
  • Post-Graduate with minimum 3 years of work experience.
  • Participants should be working

Academic Qualifications

The candidate applying for the General Management Programme for Executives - Middle East training programme should have a Bachelor's as well as a Master's or Post Graduate equivalent degree.

Work Experience

The candidate shall have a work experience of either five years for a bachelor’s degree and of three years for a master’s degree.

Certification Qualifying Details of General Management Programme for Executives - Middle East

Upon successful completion of the General Management Programme for Executives - Middle East online course, with a minimum of 75% attendance and satisfactory academic performance, participants will be awarded a certificate of completion. No certificate shall be awarded if the attendance is less than 40%.

What you will learn

Business ManagementKnowledge of Economics

Upon completion of the General Management Programme for Executives - Middle East classes, learners will understand:

  • The fundamentals and applications of various functional areas of management such as accounting, economics, finance, marketing, operations, strategy, and human resources.
  • The interrelationships and integration of different aspects of management and how they affect the overall performance of an organisation.
  • The analytical, problem-solving, and decision-making skills required to deal with complex and dynamic business situations.
  • The latest trends and best practices in the global business environment and how to adapt to them.

Who it is for

This course is for working professionals who have either five years of experience with a bachelor’s degree or three years of a master’s degree of full-time work experience and want to upgrade their managerial skills and knowledge. This course is suitable for professionals from any industry, sector, or function who aspire to take up higher or broader roles in their organisations or to start their own ventures. For example:


Admission Details

The course begins taking applications in the month of February. 

Carefully follow the instructions below to be enrolled in the course.

Step 1- Browse the given link:

https://iiml.emeritus.org/iiml-general-management-programme-for-executives-middle-east/index.php

Step 2- Fill in the necessary details to download the brochure.

Step 3- Find the application form link in the brochure.

Step 4- You will be directed to the application form, the successful submission of which along with the fee payment, will grant you access to the programme.

Application Details

The application form requires the following information: personal details, academic details, work experience details, achievements and awards, statement of purpose, and references. The application form also requires the following documents to be uploaded: passport-size photograph, scanned copies of academic transcripts, work experience certificates, and any other relevant documents. The application form fees range from Rs. 2800 to Rs. 4000.

The Syllabus

  • The engines and mechanics of economic growth
  • Monetary policy and output growth
  • The recent global economic crisis - the genesis and the policy remedies

  • Financial Accounting Framework: Scope & Overview
  • Preparation of Financial Statements
  • Analyzing Annual Reports
  • Cost concepts and classification
  • Activity Based Costing
  • Cost Analysis for decision making and control

  • Employee Engagement
  • Performance Management

  • Understanding Consumer Choices & Consumer value
  • Segmenting, targeting and positioning
  • Elements of marketing mix - 6 Ps of New marketing
  • Strategic Marketing

  • Understanding self: Individual in an organisation
  • Managing Workgroups and team

  • Concept of Value & Return to Shareholders
  • Investment, Financing & Dividend Decisions
  • Creating EVA & MVA

  • Understanding Relationships Close-Loop Marketing
  • Customer Lifetime Value and Profitability
  • Customer Acquisition and Customer Loyalty
  • Customer Satisfaction Index and Customer Retention
  • Word of Mouth and Branding as CRM

  • Business reports & Proposal Writing
  • Strategies for cross-cultural communication
  • Effective Corporate Communication

  • External Environment Analysis, Industry Structure Analysis
  • Value Chain Analysis
  • SWOT Analysis
  • Corporate Strategy
  • International Strategy
  • Managing Change

  • Operations Strategy and Competitiveness
  • Product/Services Design & Development
  • Scale & Capacity Planning
  • Forecasting & Operation Plans
  • Project Management

  • 5-Dimensional Framework of Negotiating Ability
  • Negotiation Planning and Process
  • Negotiation Strategy
  • Complex Negotiations
  • Closing the Deal

  • Buying Process
  • Perpetual Mapping
  • Learning & Memory

  • Concept of business sustainability
  • Competitive analysis in carbon-constrained economy
  • Challenges of integrating sustainability strategies with core business strategies
  • Corporate branding and positioning around sustainability
  • Understanding the Creative process
  • Improving/developing creative potential
  • Understanding cognitive system
  • Role of nudges in influencing others

  • Understanding the Online Consumer
  • Digital Advertising
  • E-Commerce Models
  • Online Marketing Research
  • Web Analytics
  • Social Media Marketing
  • Social Listening and Social Media ROI
  • Mobile Marketing

  • What is a digital business?
  • Transform your business into a digital business
  • Dx for business process, customer experience and supply chain
  • Embedding intelligence into everything - deploying data science, machine learning, artificial intelligence into every process/decision/interaction

  • Leadership Theories
  • Lessons in Leadership from Literature
  • Leadership Styles
  • Persuasive Leaders
  • Ethics in Leadership

Evaluation process

As part of the General Management Programme for Executives - Middle East certification syllabus; Examination / Evaluation shall be conducted by the Institute

An examination will be held for every course. Participants will

be given any one of the following grades: “Excellent”, “Good”,

“Fair” and “Poor”.

Instructors

IIM Lucknow Frequently Asked Questions (FAQ's)

1: Who is the target audience for the General Management Programme for Executives - Middle East online course?

The target audience for this course is working professionals who have at least three and five years of full-time work experience for graduate and master’s degree respectively, and want to enhance their managerial skills and knowledge. This course is ideal for executives who aspire to take up higher or broader roles in their organisations or to start their own ventures.

2: Is the General Management Programme for Executives - Middle East online certification course suitable for executives from all industries??

This course is suitable for executives from all industries, sectors, or functions who want to upgrade their managerial skills and knowledge. The course content is relevant and applicable to any business context or domain.

3: Can this course help executives enhance their leadership skills?

Yes, this course can help executives enhance their leadership skills. The course covers topics such as leadership styles, leadership challenges, leadership competencies, and leadership communication.

4: Will there be interactive elements or live sessions in the online course?

Yes, there will be interactive elements or live sessions in the online course. The course uses a blended learning approach that combines self-paced learning with live sessions.

5: Can participants join the course from any country in the Middle East?

Yes, participants can join the course from any country in the Middle East. The course is open to executives from any nationality or location who meet the eligibility criteria and have access to a computer and internet connection.

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