The online certification course on Senior Leadership Programme by Eruditus provides sharpen the leadership skills of the participants. The eleven-month course is conducted via live online classes and in-campus immersion at IIM Lucknow. After completion of the course, the students will be provided with the alumni status and a certificate that will be recognised by the global fraternity.
The comprehensive curriculum is designed to expedite the growth of senior executives in the era of market volatility, innovation, and disruption. The course will help students get insights about the best practices to sharpen their leadership skills, improve their ability to grab business opportunities with the help of strategic thinking. After completing the course, students will also get alumni status from IIM Lucknow.
The Highlights
11-months course
Certificate to be issued by Indian Institute of Management, Lucknow
Relevant cost information and tactical decision making: the strategic and qualitative implication, insourcing vs. Outsourcing (make vs. buy), product mix, replacement, the theory of constraint
Pricing Decisions and Cost management: Sho
Strategic Finance
Financial Analysis & Financial Modelling
Corporate Valuation
M & A
Corporate Restructuring
Corporate Governance
Customer Management
Customer Management: Persona and Value Proposition
Communicating for Customer Management
Customer management measurement
Customer Management Strategies
Product Management
Nature of product
Product-mix strategies
New product development process
Brand management
Brand Image
Brand Equity
Brand development strategies
Digital Strategies for Marketing
Digital Strategies for Marketing
Business Data Analytics
Descriptive Analytics: Data Visualization, Measures of Central Tendency, Variation and Shape
Predictive Analytics: Correlation, Regression
Prescriptive Analytics: Optimization
Digital Transformation of Business
Definition of Digital
Customer Journey Maps
SMAC/ AMPS: Four Pillars of Digital Transformation
Case Discussion: Journey of an OTT Player
Prosumer and Value Chain Fragmentation: Evidence from Power Sector
How to think about digital: Transforming a Traditional Paper Mill
Corporate Communication & Image Building: An Audience Centric Approach
Functions of Corporate Communications: Relations with Media, Investor,
Government, Employees
Crisis Communications & Patterns of Corporate Responses
Influence of Social Media on Crisis Communication
The Global & the Local: Issues in Cross Cultural Communication
Instructors
IIM Lucknow Frequently Asked Questions (FAQ's)
1: What is the course duration?
The online programme on Senior Leadership training will be held for a period of 11 months.
2: How can I download the course syllabus?
The students can access the Senior Leadership certification syllabus from the official site of Eruditus.
3: Who is eligible to get the certificate?
The Senior Leadership certificate will only be issued after the students complete the entire course with 75% attendance and 40% marks.
4: How many students are admitted in the course?
The actual seat details for the Senior Leadership certification course are not available however, the seat for the course is limited and the early applicants are encouraged.
5: By whom is the course partnered?
The Senior Leadership online course is partnered with the Institute of Eruditus.
6: Can the fee be paid in installments?
Yes, the Senior Leadership fee can be paid in various installments.
7: Will the students be provided with the option of campus immersion?
Yes, in the Senior Leadership online course the applicants will be provided with an option of five days campus immersion option.
8: Can the fees be paid through the EMI option?
Yes, the course fee of Senior Leadership certification course the students can avail the option of EMI for paying the course fee.
9: Will the students be provided with alumni status?
Yes, the Senior Leadership certification benefits the students by providing them with the option of alumni status.