Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Course Overview
The Executive Certificate Programme In Customer Relationship Management is a six-month-long course offered in the Direct-to-Device (D2D) mode. The online programme on customer relationship management (CRM) is offered by IIM Lucknow in collaboration with TimesPro. The class timing of the executive certificate programme is 6:30 PM to 09:30 PM on Saturdays. The course is structured in a highly interactive way and consists of various pedagogical tools such as project work, assignments, project work and case studies.
Offered by TimesPro, the Executive Certificate Programme In Customer Relationship Management Course will discuss customer relationship, relationship management, customer relationship management (CRM) and tools and CRM strategy to attract the customer and thrive the business. Conducted on the interactive Learning (IL) platform, the course can be pursued using a tablet, laptop, smartphone or desktop.
The selection process for the Executive Certificate Programme In Customer Relationship Management by TimesPro is based on the application along with a statement of purpose (SOP) of 100 words and application forms. Sometimes, a telephonic interview will also be conducted if needed. Frequent evaluations of the course by IIM Lucknow will be done through various forms of assessments such as classroom exercises, presentations, assignments and the like.
The Highlights
- Certificate of completion
- Direct-to-Device (D2D) mode
- 6-month programme
- Campus immersion module of 1 day
- Focus on real business use cases
- Peer-learning & networking opportunities
- Certificate of completion
Programme Offerings
- Certificate of completion
- Lectures
- Case Studies
- assignments
- quizzes
- project work
- Peer-learning
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Nagpur |
Executive Certificate Programme In Customer Relationship Management Fee includes the course fee of INR 1,13,750 and an application fee of INR 2,500 along with GST. TimesPro provides the learners to make the fee payment in the instalment mode.
Executive Certificate Programme In Customer Relationship Management Fee Structure
Particulars | Fees in INR |
Application Fee | INR 2,500 |
Programme Fee | INR 1,13,750 + GST |
Total Fees (Including Campus Fee and Application Fee) | INR 1,16,250 + GST |
Eligibility Criteria
Academic Qualifications
Diploma (10+2+3)/Graduate (10+2+3)/Post Graduate with a minimum 50% aggregate of all years
Work Experience
Minimum 6 Months + to 2 years of relevant full-time work experience after the completion of qualifying education requirements.
Certification Qualifying Details
- After the completion of the Executive Certificate Programme In Customer Relationship Management online course, a certificate of completion and certificate of participation will be awarded to the learners based on their performance and completion of the course requirements. The certificate of completion will be given to the learners who have obtained the COPM (Cumulative Overall -Percentage of Marks) 50% and above and met the attendance criteria of 75% and above. Whereas the certificate of participation will be conferred to the participants who have failed to meet the evaluation criteria of COPM (Cumulative Overall -Percentage of Marks) and have a minimum attendance of 40% and above.
What you will learn
By going through the Executive Certificate Programme In Customer Relationship Management Syllabus, the learners will learn:
- Make a deep understanding of Customer Relationship Management (CRM) and customer relationship management software.
- Know the different Customer Lifecycle stages closely.
- Make sustainable, long, and strong relationships with customers.
- To get familiar with the strategies to bring about improved customer retention and better sales.
- To develop the analytical capacity for data management, storage, and organization.
- To get familiar with CRM systems, CRM applications, CRM software, CRM database, CRM platform, and CRM tools.
Who it is for
Executive Certificate Programme In Customer Relationship Management Classes is a suitable programme for managers and executives including:
Admission Details
Follow the below-provided steps to join the Executive Certificate Programme In Customer Relationship Management Training:
Step 1- Browse the official URL
https://executive.timespro.com/course/general-management/iim-lucknow-ecp-customer-relationship-management/
Step 2- Choose the option ‘Apply Now’ and you will be directed to another page.
Step 3- Start filling out the application form providing the required information and documents.
Step 4- Submit the application form by making an online payment of the processing fee of Rs. 10000 (including INR 2,500 for the application fee and INR 7,500/- towards the programme fees).
Step 5- An online application number will be given to the applicant if the application is successful. If the application form is rejected by IIM Lucknow, a refund of INR 10,000 is given to the applicant.
Application Details
IIM Lucknow demands an application form filling to enrol on the online programme. The application form contains application forms and a Statement of Purpose (SOP) of a minimum of 100 words.
The Syllabus
Blockchain Foundations
- Blockchain Overview and Introduction
- History and Origin of Blockchain and Cryptocurrencies
- Introduction to Cryptocurrencies and Decentralised Applications
- Introduction to Hash Functions
- Hashing Pointers and Immutability
- How to Achieve Immutability Using Hash Pointers?
- Introduction to Cryptography
- Symmetric and Asymmetric Encryption
- Digital Signatures, Public/Private Keys, and Addresses
Cryptocurrency Basics
- History of Bitcoin: Cypherpunk to 2008 Financial Crisis
- Chronology of Key Ideas in Bitcoin
- Cryptoeconomics, Game Theory, and Incentives
- Transactions and Transaction-based Ledger
- Immutable Coins for Cryptocurrencies
- Blocks and Block Structure
- Storing and Spending Bitcoins
- Online Wallets and Exchanges
- Securing Bitcoin by Splitting and Sharing Keys
Cryptocurrency Mechanics
- Bitcoin Scripting Fundamentals
- Advanced Bitcoin Scripting
- Applications of Bitcoin Scripts
- Bitcoin Mining and Proof-of-work
- Energy Consumption: Why is Bitcoin Mining Unsustainable?
- Mining Pool Strategies
- Anonymity Basics
- Deanonymisation in Cryptocurrencies
- Anonymity through Mixing and Altcoins
Blockchain Mechanics
- Trust and Consensus in Distributed Systems
- Achieving Distributed and Decentralised Consensus
- Voting and Federated Consensus
- Incentives and Mining Schemes
- Proof-of-work,
- Proof-of-stake
- Proof-of-publication and Other Schemes
- Peer-to-peer Networking and Gossip Protocol
- Double Spending Attacks
- Block Security, Network Attacks, and Goldfinger Attack
Smart Contracts and Decentralised Applications
- Introduction to Smart Contracts
- Smart Contract Basics and Examples
- Life Cycle of a Smart Contract
- Introduction to Decentralised Applications (dApps)
- Decentralised Autonomous Organisations (DAO)
- Concept, Model, and Applications of DAOs
- Initial Coin Offerings (ICOs) and tokenomics
- Concept of Non-Fungible Tokens (NFT) on Blockchains
Blockchain Use cases and Applications- I
- FinTech Domain
- Cryptocurrencies and their Regulatory and Legal Perspectives
- Decentralised Financial Reporting and Compliance, Derivative Markets
- Insurance Sector use cases and applications
- Decentralised insurance claims processing and underwriting
- Supply Chain and Logistics Domain Use Cases
- Product Traceability in Pharmaceutical, Consumer Goods
- Blockchain for Product Lifecycle Management, Sustainable Product Certification
Blockchain Use cases and Applications- II
- Public Sector and E-governance Use Cases
- Management of Ownership and Asset Transfer
- Decentralised Voting Systems
- Decentralised Identity and Citizens’ Services
- NGOs and Socio-economic Development Use Cases
- Blockchain for Social Business and NGO/NPO Operations
- Agriculture Sector Use Cases
- Decentralised Platform for Fair Farm Price
- Organic Produce and Crop Insurance
Blockchain Use Cases and Applications- III
- Identity and User Data Management Use cases
- Decentralised Self-Sovereign Identity for User Management
- uPort, Open-Source Identity Management System
- Healthcare Sector and Data Sharing
- Blockchain-based Personal Data Management System
- Decentralised Personal Data Sharing in Healthcare Sector
- Education Sector Use cases
- Blockchain-based Educational Certificates for Anti-fraud/Anti-fake
- Sustainable Energy Use cases
- Sustainable Energy Trading System Through Smart Agreements
- Smart Micro-Grids
Blockchain Architectures and Platforms
- Blockchain Architectures and Platforms
- Public and Permissioned Blockchains
- Distributed Ledger Technologies for IoTs and Tangle
- A High-level Overview of Ethereum
- Solidity, a High-level Language for Smart Contracts
- Smart Contracts and ERC Tokens for Ethereum
- A High-level Overview of Hyperledger Fabric
- Hyperledger Fabric Layered Architecture
- Hyperledger Fabric Chaincode, Channels, and Transactions
Blockchain Programming
- Programming Fundamentals and Introduction to Node.js /JavaScript
- JavaScript Variables, Statements, Functions, and Objects
- Type Conversions and Variable Scopes in JavaScript
- Introduction to Solidity Language, Object-Oriented Features
- Constructors, Operators, and Hashing
- Creating and Deploying Smart Contracts with Solidity and Remix
- Solidity – Programming ERC-20 Token
- Solidity Programming using Truffle/Hardhat Framework and Ganache
- Setting up the Hyper Ledger Environment
- Creating Channels and Running a Fabric Application
- Developing and Deploying Assets and Smart Contracts in Hyperledger Fabric
Capstone Project
- Develop High-level Architecture and Conceptual Framework for Blockchain
- Implement a Blockchain Capstone Project using one of the Blockchain Platforms, either Ethereum or some other open-source platform.
Instructors
IIM Nagpur Frequently Asked Questions (FAQ's)
The online certificate programme is offered by IIM Lucknow and TimesPro, the EdTech initiative of The Times Group.
The duration of the online programme is 6 months and the classes will happen from 6:30 PM to 09:30 PM on Saturdays.
The online course by TimesPro is provided on the platform of interactive Learning (IL) in the mode of Direct-to-Device (D2D). The learners can take the classes using a desktop, tablet, laptop, or smartphone.
The programme directors of the course are Prof. Anirban Chakraborty and Prof. Priyanka Sharma who are associate professors of marketing at IIM Lucknow.
Yes, certificates of completion and certification of participation will be provided to the learners based on their completion course requirements.