Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Course Overview
Jaro Education's Digital Strategy and Marketing Analytics course is a 9-months executive programme by IIM Nagpur, designed especially for working managers and executives looking to upskill. It's delivered via interactive virtual lectures and one campus immersion at the course end.
Since the Digital Strategy and Marketing Analytics certification syllabus covers core digital marketing trends and techniques in-depth, you can develop and hone contemporary marketing competencies and strategic thought post-training as a working executive.
Besides, Jaro Education offers multiple delivery models for the Digital Strategy and Marketing Analytics training, including case-based discussions, workshops, assignments, and more. But, most importantly, the programme offers hands-on marketing simulation exercises for a holistic understanding.
Classes for the training are conducted only on Sundays from 6 PM to 9 PM via HD virtual sessions. At last, the Digital Strategy and Marketing Analytics certificate you receive upon completion will help you display your credentials and make you future-ready.
The Highlights
- Case study-based learning
- A certificate of completion
- 9-months programme
- Learn from industry experts
- Blended learning
- One campus immersion programme
- Personal mentoring
- Faculty consultation
- Hands-on experience
- Digital Markstrat simulations
- PG certificate and alumni status from IIM Nagpur
Programme Offerings
- Blended training
- 9-months course
- Expert instructors
- PG Certificate
- personal mentoring
- Case study-based learning
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Nagpur |
- 18% GST charges will apply to the total programme fee.
- You have two options to pay the Digital Strategy and Marketing Analytics course fee: lump sum or instalment.
- To apply, you'll also need to pay an application fee of Rs. 2,006.
PG Certificate Programme in Digital Strategy and Marketing Analytics fee structure
| Fee | Amount |
| Total programme fee | Rs. 2,25,000 + 18% GST |
| Application fee | Rs. 2,006 + 18% GST |
Eligibility Criteria
The prerequisites for joining Digital Strategy and Marketing Analytics programs include a minimum of three years of work experience and a graduation degree from any recognised national/international university with a 50% aggregate score.
Further, IIM Nagpur will award you a certificate of completion on successfully finishing the 9-month coursework for the Digital Strategy and Marketing Analytics training.
What you will learn
After finishing Jaro Education's Digital Strategy and Marketing Analytics course, you will have mastered skills such as:
- Strategic marketing tactics
- Marketing skill simulation
- Cutting-edge digital marketing techniques and trends
- Functional and analytical understanding of digital marketing strategies
- Contemporary strategic marketing competencies
- Marketing analytical techniques
Who it is for
Any working executives looking to upskill their marketing competencies and skills can benefit from the Digital Strategy and Marketing Analytics training course by Jaro Education.
Admission Details
Step 1: Start the admission process for the Digital Strategy and Marketing Analytics online course here: https://jaroeducation.com/post-graduate-certificate-programme-in-digital-strategy-and-marketing-analytics-iim-nagpur/
Step 2: You will find a small dialogue box on the webpage. Here, you need to furnish your professional and personal details correctly.
Step 3: After submitting the form, the programme expert from Jaro Education will speak to you about the programme in detail.
Application Details
As part of the application process for the Digital Strategy and Marketing Analytics training by Jaro Education, you need to complete a contact form. Provide accurate details of your name, an active email address, phone/mobile number, your current location, and finally, a comment.
The Syllabus
- Introduction to Marketing
- Concept of Value in Marketing
- Introducing the concept of 4Ps
- Introducing the concept of Segmentation, Targeting and Positioning
- Customer Expectations in a Digital World
- Product, Markets, Business Models
- Digital Marketing v/s Traditional Marketing
- Technologies Used in Digital Marketing
- Basics of Digital Marketing: Website Design, Elements of Going Digital for a Company
- Understanding Permission Marketing, Search Engine Optimization: Understanding SEO, On-page Optimization Activities, Off-Page Optimization Activities
- Website Development, Website Optimization, and Web Analytics
- Design thinking Elements, Process
- Introduction to services, service elements, service quality, and important metrics
- Pricing analytics and important metrics
- Integrated marketing communication, Communication Mix, Integrating the Brand in communication mix, IMC in an increasing machine (AI) integrated environment
- Introduction to sales, sales process, sales force management, sales performance metrics
- Qualitative methods/tools for generating consumer insights
- Brands, Brand Elements, Brand Management
- Search Engine Marketing
- Understanding the differences between search engines, directories, and pay-per-click advertising
- Key strategies and tactics to maximize search engine effectiveness
- Google AdWords, AdSense
- Google Analytics
- Capturing consumer insights and important metrics
- Mobile marketing: Key factors in designing and managing Mobile Marketing Campaigns, Essential Mobile Campaign Metrics
- Social Media Marketing: Use of Social media Platforms for promoting Business
- Microsite and Blogging as a Digital Marketing tool
- Developing an ideal online campaign plan
- Advancements in Digital Marketing: Voice Search, ChatBots, Programmatic Advertisements
- Understanding the Emergence of NewerPlatforms
- Applications of AI in Digital Marketing
- MarTech
- Designing a Digital Marketing Strategy
- Marketing Analytics Tools
- Market Basket Analysis
- Social Media Analytics Text Mining for decision making
- Digital Marketing Strategy Simulation
- Participant dissertations’ presentations
IIM Nagpur Frequently Asked Questions (FAQ's)
All virtual classes will be conducted on Sundays from 6 PM – 9 PM.
Yes. You need to participate in the 3-day campus immersion at IIM Nagpur mandatorily.
IIM Nagpur provides this training course through Jaro Education.
You must possess at least three years of work experience to apply.
This is a nine months-long training programme.