Home IIM Nagpur Courses Post Graduate Certificate Programme in Marketing and Strategic Brand Management Post Graduate Certificate Programme in Marketing and Strategic Brand Management Part time, Online
12 Months
2,00,000 INR
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Brochure Compare Quick Facts Medium Of Instructions Mode Of Learning Mode Of Delivery English Self Study , Virtual Classroom , Campus Based/Physical Classroom Video and Text Based
Courses and Certificate Fees Certificate Availability Certificate Providing Authority yes IIM Nagpur
The Syllabus Introduction to Strategy Vision, Mission, Strategic Goals Introduction to Strategy Frameworks Strategic Decision-making Levels of Strategy Formulation Modes of Strategy Identifying Opportunities in the External Environment Macro Environmental Analysis – PESTEL Framework Porter's Five Forces Industry Analysis Competitive Dynamics Identifying Strategic issues and factors Leveraging Resources and Core Competencies Analysing Organisational Resources and Capabilities VRIN/VRIO Framework for Resource Configuration Value chain Analysis Developing Core Competencies Leveraging Knowledge Assets Strategy Formulation for Competitive Advantage Competitive Business Strategies Identifying Competitors & Strategic Groups Cost Leadership, Differentiation, and Focus Strategies Growth Strategies: Ansoff Matrix Impact of Financial Decisions on Strategy Financial Statement Analysis Financial Ratios for Managerial Decisions Working Capital Management Corporate Strategy Levels of Corporate Strategy Portfolio Management Corporate Parenting Strategic Value Chain Decisions: Vertical Integration Strategy Diversification Strategy: Related and Unrelated Growth Opportunities Inorganic Growth Through Mergers and Acquisitions Collaborative Strategies, Leveraging Inter-organisational Synergies: Joint Ventures and Strategic Alliances Functional Strategies Crafting Functional Strategy Aligning Functional Strategy with Larger Organizational Strategy Identifying Key Functional Domains Developing Operations, Marketing, HR and other Functional Area Strategies International Business Strategies Organising a Multi-national Corporation International Expansion: Entry Strategies Strategies for Global Value Creation Legal, HR, and Financial Issues in International Business Tools and Frameworks of Strategy Implementation Balanced Scorecard for Holistic Performance Management McKinsey 7S Framework Organisational Learning and Knowledge Management Designing Structure & Systems Corporate Governance and Ethics Introduction to Corporate Governance The Governance Partnership: Investors, Companies, and Directors Functions of the Board Enterprise Risk Management Business Ethics for Managers Handling Ethical Dilemmas and Developing a Personal Ethic Innovation as a Tool for Building Competitive Advantage Understanding & Mapping the Customer Journey Experiencing the Design Thinking Process Managing Innovation & Value Creation Organizational Agility & Dynamic Capabilities Geopolitics & Business Influence of Geopolitics on Business How Geopolitics affects Firms How Geopolitics shapes Strategy Emerging Markets Understanding Emerging Markets Strategies in Emerging Markets Managing Global Workforce of the Future Emerging HR Practices, Processes, and Systems in Globalised Organisations Leveraging High-performance Virtual Teams Managing Workforce Diversity Managing Multi-cultural Teams CSR and Sustainable Development Introduction to CSR and Sustainability Aligning CSR Policies and Corporate Practices Global Sustainable Development Initiatives Formulating Strategies for Sustainable Development and CSR Strategic Leadership Aligning Vision, Strategy, and Action Becoming a Strategic Leader Managing Inter and Intra-organisational Dynamics Extending Advantage and Leading Through Transformation Managing Strategic Change in a Disruptive VUCA World Digital Transformation Strategies Technology-driven Business Transformation: Emerging Trends Understanding Technology-led Disruptions Digital Initiatives for Competitive Advantage Planning and Executing Digital Transformation Journeys Strategies for Emerging Technologies Key Emerging Technology Trends as Strategic Enablers Blockchain Technology Landscape, Policies, Business Domain Applications, and Ecosystem Leveraging Trends such as Artificial Intelligence, Industry 4.0, Internet-of-things, Fintech, Platform Economy, etc., for Competitive Advantage Blue Ocean Strategies Introduction to Blue Oceans Analytical Tools and Frameworks for Blue Ocean Strategy Formulation Reconstructing Market Boundaries Beyond Existing Demand Building Execution into Blue Ocean Strategy Practice organisational leadership roles in group work Integrate and align multiple functional areas to create and implement organisational strategy Competitive benchmarking and stakeholder management The participants would be expected to work in groups to take up and solve real-life organisational problems in various management domains All groups would be guided and mentored by IIM Nagpur faculty The project task includes problem identification, scope definition, primary and secondary data collection, data analysis, recommendations, creating and presenting a report on the findings, and implementation planning Participants would integrate learning from all courses in the group project Articles Latest Articles Popular Articles Other Important Articles