Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Course Overview
The Executive Certificate Program in Digital Marketing and Social Media Strategy course, offered by IIM Raipur, is one of the most prominent courses on digital marketing for people who do not want to opt for a two-year MBA or Marketing course. With digital marketing becoming a deciding factor in the success of business, a lot of people are keen on enrolling and learning about the basics. The Executive Certificate Program in Digital Marketing and Social Media Strategy is designed in a way that participants can learn through a managerial viewpoint about the various components and intricacies involved in digital marketing.
It is a five month course that offers a unique opportunity to individuals to gain knowledge about social media strategies and its various tools and techniques. The Executive Certificate Program in Digital Marketing and Social Media Strategy syllabus provides participants a deeper understanding of various components and channels of digital marketing. Besides providing fundamental knowledge of digital marketing, the Executive Certificate Program in Digital Marketing and Social Media Strategy online course exposes students to learning modules to create websites, understand content writing, Search Engine Optimization and managing Google Adwords.
The Highlights
- Certification of Completion from IIM Raipur
- 5-month certification course
- Post-graduation level programme
- Weekend schedule
- Live classes, case discussions, assignments, practical learnings
- Hands-on learning about Google Adwords accounts
- Learn about social media analytics
- Access to SLIQ 2.0 Cloud Campus
Programme Offerings
- weekend schedule
- case study
- Live tech support
- learning aids
- reference materials
- quizzes
- group presentations
- individual presentations
- tests
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Raipur |
The fee structure for this course is different for Indian and International participants.
For Indian Residents- Fee structure is Rs. 75,000+ GST
For International Students- Fee structure is USD 1700
Executive Certificate Program in Digital Marketing and Social Media Strategy Fee Structure
Instalments | For Indian Residents | For International Students |
1st Instalment | Rs. 30,000 + GST | USD 700 |
2nd Instalment | Rs. 15,000 + GST | USD 300 |
3rd Instalment | Rs. 30,000 + GST | USD 700 |
Late Fee Charges
The rules regarding late fee payment for this course are as follows:
- If the instalment is paid within 7 days from the due date, a late fee of Rs.1000+GST will be levied.
- In case the instalment is paid between 8 to 14 days from the due date, a student needs to pay a late fee of Rs.2500+GST.
- If a student does not pay the instalment in 14 days from the due date, he/she will be considered a dropout. To re-join the course, they need to pay Rs.5000 + GST. However, rejoining will be accommodated as per course guidelines.
Eligibility Criteria
The eligibility criteria for the Executive Certificate Program in Digital Marketing and Social Media Strategy programme are:
Education
- For Indian participants, you must be a graduate or Diploma holder in any discipline from a recognised university
- International participants need to be graduates or have an equivalent degree from a recognized University in their country
- Proficiency in English, both written and spoken
Work Experience
- Working professionals who want to start/advance a career in digital marketing
Certification Qualifying Details
Participants need to have a minimum of 70% attendance throughout the course in order to be eligible for receiving a course completion certificate.
The evaluation criteria is set by the institute. Participants who fulfill this criterion, along with minimum attendance, receive the Certification of Completion. Participants who fail to fulfil the evaluation criteria but have minimum attendance will receive a Certificate of Participation.
What you will learn
The five month Executive Certificate Program in Digital Marketing and Social Media Strategy online course is your doorway to become a digital marketing expert. Here’s what you will again after completing this course:
- Complete knowledge about digital marketing strategies
- Practical experience in website designing and development
- Become experts in the various techniques used in digital marketing such as email marketing, social media platforms.
- Catch the pulse of the audience through digital media analytics
Who it is for
The Executive Certificate Program in Digital Marketing and Social Media Strategy by IIM Raipur is designed for working professionals who have some experience in the business world or someone who wants to gain knowledge about or advance their careers in the digital marketing domain.
The course is especially beneficial for -
- Working professionals from the field of marketing, advertisement branding whose responsibilities are to market their products or services online
- Customer relations, human resource or public relations professionals who need a better understanding about branding their companies in the digital media
- Business heads to have the responsibility to come up with innovative marketing techniques for better reach in the online world
- Entrepreneurs and business owners who want to leverage social media for giving their business a boost
- Freshers who want to gain better knowledge about digital marketing practices and makes themselves future ready
Admission Details
The first step in the admission process for the Digital Marketing and Social Media Strategy certification course, you need to first check the eligibility criteria. If someone fits the eligibility criteria, they can apply to the Executive Certificate Program in Digital Marketing and Social Media Strategy online course by filling the application form available on the official website.
After the application form is submitted, the eligibility of the candidate will be checked and they will receive a notification of selection to the course.
Application Details
For admission to the Executive Certificate Program In Digital Marketing and Social Media Strategy training, you have to apply through an Online Application Form. The payment for the same can be made either offline or online.
Participants opting for the online mode of payment must proceed with a Debit or Credit card. However, participants must ensure that the card is available with them at the time of application and has sufficient amount available.
If participants have opted for the offline method, they need to make the payment through demand draft. The Demand Draft(DD)/Pay Order(PO) should be addressed to “Student Relations Manager, TALENTEDGE, 21, Institutional Area, Sector 32, Gurgaon 122001, Haryana, INDIA.”
The participants choosing the offline mode must ensure that they write their name, REGID, Course Name and Contact number at the back, and send the downloaded Application Form along with the DD/PO.
The Syllabus
- Course introduction
- Marketing in the digital world
- Impact of digital marketing on traditional marketing
- Technologies used in digital marketing
- Challenges of digital marketing
Designing a Digital Marketing Strategy
- Need for integrated digital marketing strategy
- Setting goals and objectives; Situation Analysis
- Strategy formulation for digital marketing
Digital Consumer Behavior I
- Understanding the consumer decision-making process on the Internet
- Online information search and purchase behavior
- Factors influencing online choice
Digital Consumer Behavior II
- Segmenting, Targeting, Positioning online
- Creating online user experiences
- Personalization and recommender systems
Fundamentals of Website Design and Development
- Understanding essentials of website
- Building effective website
- Writing effective content
Understanding Google Analytics
- Web Analytics
- E-commerce / Business website best practices
Improving website performance
- Understanding consumer behavior through website performance
- Consumer Behavior Model Graph (CBMG)
In-bound Marketing Using SEO
- What is SEO
- Concept of Search Engine Results Page (SERP)
- On-page SEO
- Off-page SEO
- Link-backs
- PageRank, Domain Authority, Page Authority
- Local SEO
- Concept of Black Hat SEO
Search and Display Advertising
- Keyword research, AdRank, Quality score of search ads
- Payment models and bidding strategies for online advertising
- Google display network and display ads
- Planning and budgeting for ad campaigns
- Forms of display ads
Measuring ROI of digital spending
- Managing digital sales
- Cost of customer acquisition, cost of customer retention
- Calculating ROA on digital advertising
- Online CRM
Competition in Digital Businesses
- Understanding competition in Digital Businesses
- Role of technology in the competition
- Mednets.com
Leveraging Social Media
- Concept of Account, Page, Post, Group, Event in Facebook
- Facebook post reach
- Targeting and bidding in Facebook
- Promoting page
- Leveraging Contests and Polls
- Twitter, LinkedIn for B2B marketing
Social Network Analysis
- Understanding social networks and its uses
- SNA for marketers
- SNA metrics
Social Media Analytics and Social Listening
- Defining Campaign Metrics
- Defining Conversions and Conversion Tracking
- Social Media Campaign Analytics
- Active vs. passive listening
- Impact of social listening on businesses
Content Marketing
- Creating content that generates leads
- Planning Content Marketing Campaigns
Remarketing: Targeting “Intent to Purchase” Audience
- Targeting: Audience with “intent to purchase”
- Remarketing using Google Adwords
- Google shopping ad
- Dynamic remarketing
- Defining goals and conversions
- Retargeting using Facebook
Email Marketing
- Types/uses of email marketing
- Disadvantages
- SPAM, CASL
- How ethical marketers manage email, Permission Marketing
Mobile Marketing
- Difference between website, responsive website, mobile website, mobile app
- Crafting mobile strategy
- SMS marketing, Use of QR and Proximity marketing
- Delivering digital ads on mobile devices
Marketing Automation & Omni Channel Market
- Rise of omni channel marketing
- Omni channel vs multi-channel marketing
- Omni channel best practices
- Marketing automation and tools
Transitioning to Digital
- How organizations transition to the Digital
- Challenges in the transition
- Changes in traditional 4 Ps
- New York Times Paywall
Wrap-Up
- ‘Subscribed’ by Tien Tzuo (a summary)
- Concept summaries of the course
Evaluation process
The evaluation methodology for the Executive Certificate Program in Digital Marketing and Social Media Strategy online course offered by IIM Raipur will be decided by the institute faculty. The methodology may include assignments, online examinations, group exercises or any other method as decided by the faculty.
Apart from the minimum attendance criteria already mentioned in this course guide, participants will have to secure the minimum marks set by the faculty in order to receive the course completion certificate.
Instructors
IIM Raipur Frequently Asked Questions (FAQ's)
The Executive Certificate Program in Digital Marketing and Social Media Strategy online course will open many doors for you career-wise. After completing this course, you can become a Digital Marketing Associate, Social Media Strategist, Marketing Manager, etc.
The Executive Certificate Program in Digital Marketing and Social Media Strategy has a weekend schedule. The classes are scheduled for three hours every Sunday from 10:00 AM to 1:15 PM.
Participants also get access to the SLIQ 2.0 Cloud Campus through which they can continuously learn through the material available and interact with faculty.
Yes, you can. The Executive Certificate Program in Digital Marketing and Social Media Strategy programme is designed for students and freshers as well as working professionals who need to learn about digital marketing.
Yes, you can. The Executive Certificate Program in Digital Marketing and Social Media Strategy is designed for students and freshers as well as working professionals who need to learn about digital marketing.