Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based |
Course Overview
The Advanced Marketing Research for Segmentation and Positioning online course is about the state-of-the-art techniques and strategies involved in determining solutions for marketing problems through research. The course is provided by the Indian Institute of Management Ranchi. The course helps students learn about finding the problems, framing the design for research to comprehensively collect the data, document and assess the data, and elucidate the data that enables in solving the problems for decision making.
The Program Coordinator for this marketing research program is Prof. Mayank Jyotsna Soni. The learners are engaged with experimental learning strategies, lectures, and other interactive activities and that will allow the candidates to gain knowledge about the methods and nuances involved in executing marketing research for improved business development and management.
The Highlights
- Online mode
- Live sessions
- Interactive activities
- IIM Faculty
- Marketing course
Programme Offerings
- video lectures
- Webinars
- IIM Faculty
- Exercises
- Case Studies
- discussions
Courses and Certificate Fees
| Certificate Availability |
|---|
| no |
Advanced Marketing Research for Segmentation and Positioning fee structure
| Particulars | Amount in INR |
Course fee (Non- Residential In campus) | Rs 19200 + GST |
Course fee (Online) | Rs 15000 + GST |
What you will learn
The Advanced Marketing Research for Segmentation and Positioning syllabus is framed for the students to gain an understanding of the techniques and methods of marketing research for segmentation and brand positioning. The students of the program are equipped with marketing skills, presentation skills, and communication skills for brand positioning, market segmentation, and testing of new products for the markets. The product management knowledge enhances the decision-making and marketing research enabled with the data for marketing problems.
Who it is for
The Advanced Marketing Research for Segmentation and Positioning online course is for middle-level marketing professionals such as customer service executives, sales representatives, digital marketing executives, managers, consultants, engineers, IT engineers who are interested in gaining knowledge about marketing research and effective marketing management.
The Syllabus
Instructors
IIM Ranchi Frequently Asked Questions (FAQ's)
The course is provided by the Indian Institute of Management Ranchi.
The director for this program is Prof. Mayank Jyotsna Soni.
There are no prerequisites for this course.