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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based |
Course Overview
Digital & Marketing Communications in Business Markets is a programme by the Indian Institute of Technology (Ranchi) that provides a critical learning experience for individuals looking to enhance their communication to do better business.
In Business to Business (B2B) and Business to consumer(B2C) marketing the primary factor that serves the desired result is the successful communication of ideas. While promoting and advertising the goods or products to consumers or other businesses, the marketing and sales executives should be able to sell their idea.
The understanding of technical knowledge and digital expertise is familiarised through Digital Marketing communications in Business Markets training using advanced techniques and strategies conveyed through lectures and practical exercises.
The Highlights
- Communication enhancement
- Social and digital media marketing
- Public Relations
- Certification on completion by IIM Ranchi
- IIM Ranchi course
Programme Offerings
- Lectures
- Case Discussions
- Exercises
Courses and Certificate Fees
| Certificate Availability |
|---|
| no |
The course fee per candidate for the Digital & Marketing Communications in Business Markets course is as follows:
| Mode | Amount |
Online | Rs 15000+GST |
Offline (Non-Residential-In campus) | Rs 19200+GST |
What you will learn
This course trains one for better communicative methods for sales and marketing and helps the participants attain digital and social media expertise for Business communication. The Digital & Marketing Communication in Business Markets course enables marketing professionals to understand the significance of communication in business, management, banking, and consulting services. It offers the techniques and subject matters of communication that determine the customer value in business markets. The role of digital media in the business of sales and marketing dynamics.
Who it is for
The Digital & Marketing Communications in Business Markets course is for those professionals who are involved with managing companies as consultants and bankers. It will interest officials responsible for Public Relations and specifically Sales and marketing managers. It is specifically designed for executives working for business-to-business firms to increase their communication capabilities. It is for professionals like marketing managers, business analysts, entrepreneurs, and public relations officers.
The Syllabus
Instructors
IIM Ranchi Frequently Asked Questions (FAQ's)
Indian Institute of Management(Ranchi) offers a course on Digital & Marketing Communication in Business Markets.
Yes, the course is available online and offline.
Prof.Ankur Jha & Prof.Soumya Sarkar
Yes, elements of Non-Verbal communication that enable effective business communication are discussed in the course.
The course on Digital & Marketing Communications in Business Markets is for the executives in the Business field, Sales and Marketing managers and the PR officers who would like to enhance their technical communication and knowledge of the scope of digital media in Business.