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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based |
Course Overview
The Neuromarketing For Practitioners online course is a study about the concepts of marketing and the scope of neuroscience techniques for sales and marketing. This online program is provided by the Indian Institute of Management Ranchi for the practitioners to formulate marketing strategies for improved marketing management.
The program is conducted for two days and the program coordinators are Prof. Tanusree Dutta & Prof. Soumya Sarkar. The students of this course on neuromarketing are engaged with theoretical and practical learning methodologies to use the techniques of brain waves and patterns to understand customer behaviour and preference for sales and marketing management. The class discussions, case studies, and interactive exercises with the course instructors will provide experiential learning of the concepts and principles of marketing.
The Highlights
- Online mode
- Two days course
- Marketing program
- IIM Faculty
- Management training
Programme Offerings
- videos
- Online Sessions
- Case Studies
- discussions
- Interactive activities
- Interactions
Courses and Certificate Fees
| Certificate Availability |
|---|
| no |
The students of the ‘Neuromarketing For Practitioners’ training can take the course either through non-residential-in campus mode or online mode
Neuromarketing For Practitioners fee structure
| Particulars | Amount in INR |
Course fee (Non- Residential In campus) | Rs 19200 + GST |
Course fee (Online) | Rs 27000 + GST |
What you will learn
The Neuromarketing For Practitioners syllabus is framed for the students to learn about the following,
- They make the candidates understand the field of neuromarketing.
- The learners will develop knowledge of the different techniques of designing, application, and elucidation of the behaviour of the customers using neuroscientific methods.
- The role of neuroscientific tools in the industries.
- The course enables students to impact customer behaviour, make successful advertisements and study individual reactions to various stimuli and help one become more informed about the various attributes of human behaviour.
Who it is for
The Neuromarketing For Practitioners online program is targeted at the managers and other industry professionals such as sales managers and marketing managers to enable them to interpret customer behaviour and improve the marketing strategies and management.
The Syllabus
Instructors
IIM Ranchi Frequently Asked Questions (FAQ's)
The course is provided by the Indian Institute of Management Ranchi.
The program is conducted for two days.
The program directors are Prof. Tanusree Dutta & Prof. Soumya Sarkar.
Yes, you can access the program online.