Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Course Overview
The Executive Certificate Programme in Marketing Analytics with IIM Rohtak, India aims to provide advanced analytical tools and techniques to candidates. And this will be helping them to deal effectively and confidently with complex marketing problems. In this programme candidates will be acquiring knowledge in advanced marketing analytics for business and various marketing analytical tools with their advantages and disadvantages. Candidates will be able to develop a cognitive ability to make logical implications from analysis and applying those into the business decisions.
The certificate for the Executive Certificate Programme in Marketing Analytics offered by the IIM Rohtak. Faculties assigned for this programme are among the top faculties of India. Candidates will be experiencing industrial interaction during the programme. Which will be an advantage for them.
Nulearn has a big alumni circle. A lot of them are working in top companies. Some of the top-notch companies are Jaguar, Cisco, TATA, Toyota, HCL, Dell and many others. By enrolling to the Executive Certificate Programme in Marketing Analytics through Nulearn candidates can build their future.
The Highlights
- Blended Learning – Campus Visits and Online Learning
- 5 months of course duration
- Certification from IIM Rohtak
- Case-based session
- Industry Interactions
Programme Offerings
- online learning
- Self paced learning
- campus learning
- Webinars
- live sessions
- assessments
- Quiz
- Project
- case study.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Rohtak |
The Executive Certificate Programme in Marketing Analytics fees details are given below:
- The Indian students will pay an amount of Rs. 60000 + GST
- International students will pay US Dollar 1500
- 18% GST applicable
- The candidates can make a payment in Instalments
Executive Certificate Programme in Marketing Analytics Fee Details:
| Head | Amount in INR |
| Program Fees | Rs. 60,000 + GST |
| 1st instalment | Rs. 20000 + GST |
| 2nd Instalment | Rs. 20000 + GST |
| 3rd Instalment | Rs. 20000 + GST |
For International Students
| Head | Amount in USD |
| International Students | USD 1500 |
Eligibility Criteria
Work Experience:
Candidates willing to apply for the Executive Certificate Programme in Marketing Analytics programme must be working professionals with a minimum of three years of experience.
Candidates who are corporate nominated or candidates should have prior experience in the marketing domain
Education
Candidates must be a graduate from a recognised university
Certification Qualifying Details
For getting a certificate for the Executive Certificate Programme in Marketing Analytics candidates have to be qualified in all the criteria proposed. There will be periodic assessments conducted throughout the duration of the course in the form of quizzes, project case studies, assessment, and other subjective or objective assessments. The evaluations are designed to ensure the continued involvement of candidates and to encourage their learning. A certificate from IIM Rohtak will be awarded to candidates who have successfully cleared all the above-mentioned criteria along with the required attendance.
What you will learn
Once the course Executive Certificate Programme in Marketing Analytics is completed, candidates will get an in-depth understanding across varied areas:
- Candidates will gain awareness for varied marketing tools, their limitations and advantages
- They will learn about different marketing analytical methods that can be easily applied in a real-life scenario
- The candidates will gain a logical bend of mind in dealing with issues in a corporate scenario
Who it is for
The programme Executive Certificate Programme in Marketing Analytics is ideally best for professionals who are:
- Functional Managers
- Entrepreneur
- Marketing Leads
- CMOS
- Sales Professionals
- Marketing Professionals
Application Details
Candidates who are applying to the Executive Certificate Programme in Marketing Analytics will be required to follow these steps:
Step 1: Visit the Course Url.
Step 2: Click on the “Start Your Application” button. This will be leading to another page.
Step 3: Candidates have to register by providing details like name, mobile number, e-mail ID, state and city.
Step 4: Now candidates should verify their E-mail.
Step 5: There is a fee payment section. There will be different payment methods available.
Step 6: In this section candidates will be filling the application form online.
Step 7: Upload your CV. There will be a profile screening process.
Step 8: After getting selected candidates will be required to pay the programme fee.
The Syllabus
- Marketing decision-making process
- Rising relevance of marketing analytics
- Analytics in Marketing
- Making Dashboard using Pivot
- Various types of Charts
- Comparing Proportions of Segments (Non-Parametric Chi-Square Test)
- Interpreting mean Attitudes, Perceptions, etc. of Segments (One-Sample T-Tests)
- Independent Samples T-Test
- Crosstab Chi-Square
- ANOVA
- Sales Forecasts
- Modelling Trend and Seasonality
- Linear, Curvilinear, Exponential Relationships
Correlation and Regression
- Calculating Customer Lifetime Value
- Customer Relationship Management
- Relationship Marketing
- Product Development
- Conjoint
- Customization
- Creating Demand Curves
- Optimizing Price
- Estimating Price Elasticity
- Segmenting Customers to Maximize Revenue
- Allocating Retail Space and Sales Resources
- Market Basket Analysis and Lift
- Measuring the Effectiveness of Advertising
- Case Study
- Experimental Methods
- RFM Analysis and Optimizing Direct Mail Campaigns
- Branding Strategies
- Brand Asset Valuator
- Discriminant Analysis
- Targeted Strategies
- Prediction
- Classifying Customers
- Making Meaningful Segments
- Cluster Analysis
- Creating Perceptual Maps
- Developing Positioning Strategies
- Differentiation Strategies
- Repositioning
- Factor Analysis
- Rotation
- Principal Component Analysis
Instructors
IIM Rohtak Frequently Asked Questions (FAQ's)
Nulearn delivers a blended learning experience to the enrolled candidates. This includes campus visits and on-line weekend courses, to help them balance their work and research.
Nulearn has come up with new initiatives where candidates can take part in a public speaking online forum and share their experiences with the audience. Unique scholarships are also offered to candidates who have a high academic record or represented India at the national or international level. This is not all. Nulearn also offers one-on-one counseling to women on sabbaticals to help them get back to the game. Unique discounts are offered to ex-servicemen or professionals with disabilities.
The in-house Learning Management System for candidates has recordings of each lecture. So nothing to be worried about.
The companies that make it to top recruiters in this programme are HCL, Adobe, Decathlon, Apple, Dell, Almarai, etc.
Candidates have to initiate the fee payment within 48 hours after getting selected.