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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The course on ‘Marketing your business online is offered by the Indian Institute of Management Shillong as a part of the Management Development Programme which trains the attendees on the effective online marketing strategies and problems and challenges faced in marketing. This short-term online course is scheduled for two days.

The Marketing your business Online certification programme deals with the ideas and concepts that instruct executives and professionals to streamline their marketing tactics and ideologies in the right space and direction in order to establish their business online. It is about the focused study of the problems encountered by the sales and marketing executives in the industry. It teaches the professionals the best ways possible to control the restricted amounts of resources available for marketing.

The course of instruction is regarding the chance and availability for marketing online and the critical outlook of the same. It helps one develop the communication techniques necessary for selling the content, product, or service. The course ensures a detailed analysis of the tools and strategies used to frame the online marketing ideals that constitute business management.

The Highlights

IIM Shillong course
Two days Programme
Certificate by IIM Shillong
Online Marketing strategies
Online lectures
Live projects
Expert testimonials
Assessments based

Programme Offerings

Online lectures
videos
Live Projects
Interactive Sessions With FieldExperts
Module-Based Assessments
case study
Breakout Room Exercises.

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Shillong

The Marketing your Business Online course offered by Indian Institute Management Shillong is conducted for two days and the fee per candidate is Rs 25000 (Tentative)

Eligibility Criteria

Certificate Qualifying Details :

A certificate is issued by the Indian Institute of Management in Shillong after successful completion of the online training.

What you will learn

Marketing skillsDigital marketing skillsAdvertising skillsSEO skillsSales skillsKnowledge of Web AnalyticsKnowledge of Google analyticsKnowledge of Google AdsSocial Media MarketingBusiness ManagementCommunication skillsResearch skillsCritical thinking

This course of instruction on the Marketing your Business online programme is extensive learning about the concept of strategic online marketing. It provides a detailed study on the problems faced by the manager, small business owners, and Enterprises with marketing constraints. It helps one critically examine and analyse the distinct chances present out there for marketing goods and services online. The participants learn to frame the techniques and tools required for communicating and ways to present the content online and the usage of the social media space. The candidates gain learning experience about the sales and marketing strategies needed to establish an enterprise. It gives the knowledge of google analytics and googles ads for advertising and promotion while educating in ways to deal with customers and managing customer relationship.

Who it is for

EntrepreneurBusiness AnalystBusiness Development ExecutiveData AnalystData ScientistSEO AnalystProduct Development Manager

The Marketing your Business Online training is aimed at small business owners, managers, professionals, executives, and new leaders of organisations who are looking to develop the business online and to market their brand and products. It will benefit the marketing executives who work for the marketing and promotion of the products and services of the organisation or company, to learn more about the nuances of online marketing and the role played by online advertisements and google analytics. The marketing personnel in the company include the business development executives and the digital marketing executives, who are the marketing managers who use specific strategies to sell their products in online markets.