Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Course Overview
Executive Development Program in Digital and Social Media Marketing Certification emphasises the need for effective and profitable digital media marketing strategies ranging from Search Engine Marketing, Facebook, Instagram, LinkedIn to YouTube.
While most of the major brands have a robust digital and social media presence with huge engagements per post, start-ups, Small and Medium Enterprises (SMEs) and even individuals have started to build their own brand presence over digital platforms post the pandemic. Hence, the importance of digital platforms is no longer being ignored in modern marketing strategies. It's an integral component in almost all successful marketing plans including the likes of blogs, forums, Pinterest and SnapChat, digital and social networks that have dominated the advertising landscape over the last decade or so.
There is an irrefutable need for professionals and organizations to have end-to-end digital and social media expertise which you can learn through Executive Development Program in Digital and Social Media Marketing Classes.
All students after carrying out tasks like assignments get an Executive Development Program in Digital and Social Media Marketing Certification by IIM Visakhapatnam (IIMV)
The Highlights
- Provided by IIM Visakhapatnam
- Classes handled by industry specialists
- Online course
- 6 Months
- Simulation ExercisesS
- Self-paced learning
- Certificate of Completion
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Visakhapatnam |
Executive Development Program in Digital and Social Media Marketing Certification Fees payment can be submitted using numerous payment methods like Credit and Debit Cards, or UPI payments.
Description | Amount |
Course Training Total Fee - Indians | Rs. 65,000 |
Course Training Total Fee - Foreigners | USD 1500 |
Eligibility Criteria
Educational Qualification
The Programme is open to Research scholars, Industry Professionals, MCA Students, MBA Students, Degree Students, Polytechnic Students and other eligible students.
What you will learn
Students enrolled in this Executive Development Program in Digital and Social Media Marketing Training discuss and learn about the core concepts by interactive sessions, hands-on-learning, capstone projects, and class exercises by industry experts. Candidates enrolled in this course will learn best practices used by marketing experts and develop the skills to connect business objectives with digital and social media strategies.
In this course, you will gain knowledge about the different factors both independent and dependent that actually drive social media marketing and you will be introduced to key digital marketing things just like in most Digital Marketing Certification Courses to copyright and social media policies but most importantly develop skills to create a successful social media strategy and campaigns. In addition to strategy and campaigns, you'll learn how to measure your results in the form of data and analytics.
All students will be capable of performing these after completion of Executive Development Program in Digital and Social Media Marketing Online Course:
- Understand the concept of Digital Marketing
- Understand the concept of Social Media Marketing
- Hands-on-practice on SEO and SEM
- Website optimization
- Understanding of GTM (Google Tag Manager)
- Understanding of UTM (Urchin Tracking Module)
- Understand the concepts of Google Analytics
- Understand the concepts of Google AdWords
Who it is for
There shall be ample job opportunities for these roles below if the relevant students apply for Executive Development Program in Digital and Social Media Marketing Certification Course:
- Affiliate Marketer
- Digital Marketing Executive
- Email Marketer
- Content Marketing Specialist
- Search Marketing Strategist
Admission Details
The admission for the certificate course in Executive Development Program in Digital and Social Media Marketing starts soon for limited seats only. Interested candidates are requested to enroll in this course straightaway by following the steps mentioned below:
Step 1: Open the application form
Step 2: Fill in the details
Step 3: Upload necessary documents
Step 4: Pay the course fees
Step 5: Wait for Confirmation of admission
The Syllabus
- Discussion on Course Outline
- Introduction and Background
- Capstone Project details
- Quiz Details
- Simulation details
- Evolution
- Terminologies
- Importance and Scope of Digital and Social Media Marketing
- SERP
- Black hat, white hat, and gray hat SEO
- Keyword optimization
- Website optimization
- Meta tag, H tag, Alt tag
- Internal backlink
- Sitemap
- Robot.txt
- Backlink
- Article Submission
- Blog Submission
- Map Listing
- Business Listing
- Social Backlink
- Banner Advertisement
- Display advertisement
- PPC
- Bid and PPC calculation
- Account creation
- Campaign creation
- Campaign management
- KPI's of successful campaign
- Setting up an Account
- Account Structure
- Tracking and Reporting
- What is a Tag and what is GTM
- Setting up GTM
- GTM Structure
- Types of Triggers
- Advantages of GTM
- Measuring campaign effectiveness
- Structuring UTM Parameter
- Tracking with UTM Codes
- Defining Social Media Marketing
- Elements of Social Media Marketing
- Social Media Vehicles
- Social Media Mix
- Social Media Campaign Management
- Facebook Marketing
- Facebook Page creation
- Facebook Marketplaces
- Facebook Campaign
- Facebook Ad Creation
- ROI calculation
- LinkedIn Marketing
- LinkedIn Campaign
- Personal Branding using LinkedIn
- LinkedIn Ad Creation
- Instagram marketing
- Insta influencer
- Instagram Ad Creation
- Twitter marketing
- Twitter campaign
- Twitter Ad Creation
- YouTube Marketing
- Video Advertisement Creation
- WhatsApp Marketing
- Snapchat Marketing
- Reddit Marketing
- Pinterest Marketing
- Text Mining
- Analyzing Customer Reviews
- Twitter Analytics
- Sentiment Analysis and Exploring
- Consumer Emotions
- Social Network Analysis
- Viral Marketing
- Selection of Optimal Channel for Advertisement
- Creative Creation
- Email Campaign Management
- Remarketing using Digital and Social Media
Instructors
IIM Visakhapatnam Frequently Asked Questions (FAQ's)
Yes, digital and social media marketing is of course a well-paid job.
According to Linkedin, the digital and social media industry is growing every year and has the greatest number of job openings and Digital marketing is the most in-demand career in 2022.
The Classes for this certification course by IIM Visakhapatnam are conducted via online mode.
Indian Institute of Management Visakhapatnam (IIMV) that belongs to the prestigious IIM family of business schools in India provides this online certificate course.
UTM (Urchin Tracking Module) allows us to add tags to any URL and to track those metrics in your Google Analytics account. GTM (Google Tag Manager) does not provide any analytics and is used to deploy Google Analytics tracking.