Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Course Overview
As you know, data is the new fuel of any business, and marketers analyse it to provide better services to the customers. Executive Development Program in Marketing Analytics by Nulearn is designed to train marketing students in market intelligence, using research practices and analytic techniques for day to day marketing decisions and formulating marketing strategies.
Furthermore, the Marketing Analytics programme is a 4-month training course curated by IIM Visakhapatnam in association with the Nulearn platform. Through this programme, you will acquire critical analysis abilities and decision-making skills to tackle marketing and business issues. You will also learn how to use market intelligence in a real-world context through case-based sessions.
Throughout the course, you will benefit from continuous assignments and evaluations. There will also be a final exam, and after completing all the course elements, you can earn the Executive Development Program in Marketing Analytics certificate from IIM Visakhapatnam.
As an entrepreneur, marketing lead, CMO, sales and marketing professional, or functional manager, you can upgrade your marketing analytics skills with this training.
The Highlights
- 4-months duration
- Earn a certificate from IIM Visakhapatnam
- Case-based sessions
- Weekend online classes
- Top faculty panel
- 15 hours of Tableau masterclass by Nulearn
Programme Offerings
- 4-months duration
- Certificate from IIM Visakhapatnam
- Case-based sessions
- Final Exam
- weekend online classes
- 15 hours of Tableau masterclass by Nulearn
- India’s top faculty panel
- assignments
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Visakhapatnam |
- The Marketing Analytics programme fee for Indian residents and international participants is mentioned below.
- There is a bank loan facility, and additional EMI plans available too.
Executive Development Program in Marketing Analytics fee structure
Course Name | Fees |
Indian residents (programme fee) | Rs. 60,000 + GST |
International students (programme fee) | $1400 |
Eligibility Criteria
In case you are an Indian candidate, to be eligible for the Marketing Analytics certification, you must be a graduate in any discipline from a recognised university that comes under UGC/AICTE/DEC/AIU/ State Government.
If you are an international participant, you require graduation or any equivalent degree from any recognised university in your country. Also, having one year of corporate experience is beneficial for all.
Furthermore, you can earn the Executive Development Program in Marketing Analytics certificate from IIM Vishakhapatnam on successful completion of the course.
What you will learn
During Nulearn’s Marketing Analytics online programme, you will learn about:
- Marketing analytics
- Marketing modelling
- Data visualisation techniques
- Optimising marketing mix decision
- Qualitative and quantitative market data
- Consumer behaviour and demographic
- Data analysis for making marketing decisions
- Usage of data for formulating marketing strategies
Who it is for
Executive Development Program in Marketing Analytics is designed for:
- CMOS
- Entrepreneurs
- Marketing Leads
- Functional Managers
- Sales and Marketing Professionals
- Professionals who wish to upgrade their Marketing Analytics career
- Working professionals from organisations with acumen in Marketing Analytics
Admission Details
- Click the URL to access the Executive Development Program in Marketing Analytics course page: https://www.nulearn.in/courses/executive-development-program-in-marketing-analytics
- Locate the ‘Start your application’ option, and you will be redirected to a new page.
- Here, register by entering your name, email ID, mobile no, password, state, city, programme, certification, and enter the text shown in the picture to proceed.
- After this, your email will be verified, and you will have to pay an application fee to access the actual application form.
- Upon submitting that application form, you will upload your resume and go through a profile screening.
- The LOI will be offered to you if you are selected, and you will have to pay the course fee to complete the process.
Application Details
The Marketing Analytics programme includes an application form and a registration form. In the registration form, you must fill in your basic details and your state, city, programme, certification and set a password of your choice.
The Syllabus
- Discussion on Course Outline
- Data Preparation
- Slicing and Dicing
- Data Summary using Graph
- Making decision by summarizing the marketing data
- R
- Compare the sales performance
- Understanding the factors affecting sales
- Item Exploration
- Factor Reduction
- Market Segmentation
- Targeting and positioning
- Product Design
- Deciding the attributes of a product
- Test Marketing
- Demand Forecasting
- Linear and Non-linear pricing
- Price Optimization
- Price Bundling
- Discounted Pricing
- Price Skimming
- Revenue Management
- Markdown Pricing
- Designing Retail Outlet
- Online Product Assortment
- Allocating Retail Space and Sales Resources
- Catalog/Email Marketing
- Media Selection Model
- Measure the effect of advertisement
- Google AdWords Bid and CPC
- Viral Marketing
- Measuring consumer satisfaction, loyalty, trust
- Analyzing customer reviews
- Twitter reviews analysis
- Understating consumer sentiments and emotions
- Python
Introduction
- Introduction to Tableau
- Data Connection
- Tableau Environment
Basic Charts
- Text Tables
- Highlight Tables
- Pie Charts
- Bar Chart
- Stacked Bar Chart
- Side by Side Bar Chart
- Line Chart Continuous
- Line Chart Discrete
Advanced Charts
- Scatter Plot
- Tree Map
- Symbol Map
- Filled Map
- Dual Line Chart
- Dual Combination
- Box and Whisker
Formatting
- Filters, Totals, Highlighters, Groups
- Table Calculations
- Calculated Fields
- Parameters
Analytics
- Analytics
Conclusion
- Dashboard
- Story
Evaluation process
A final examination will be conducted at the end of the Executive Development Program in Marketing Analytics course that will include multiple-choice questions. There will also be continuous evaluation through assignments during the course.
Student Reviews for Executive Development Program in Marketing Analytics
Excellent
Verified ReviewBatch of 2025-01-01 | Executive Development Program in Marketing Analytics
College Infrastructure
Campus is very beautiful and has decent infrastructure, looks like more peaceful because they planted a different type of trees. The facilities like labs, sports centres, classrooms and food canteens so good.
Very good
Verified ReviewBatch of 2024-01-01 | Executive Development Program in Marketing Analytics
College Infrastructure
college gives all the necessary requirement well equipped , library resources also proved, in that research facilities and practical training labs provide, all equipment required to fulfill by the college computer labs with specialised software and also give to student for sports requirement to play in college .
It is Good College for MBA
Verified ReviewBatch of 2024-01-01 | Executive Development Program in Marketing Analytics
College Infrastructure
If I talk about college college infrastructure that is very good,in this college every Courses have seperate building and libraries,this college have two canteen and for different buildings,in this college there is wifi in classrooms.
Instructors
IIM Visakhapatnam Frequently Asked Questions (FAQ's)
IIM Visakhapatnam is associated with this course. You get a certificate from the same.
No, you will have to pay a separate fee for application before getting selected for the course.
The Marketing Analytics programme will run for four weeks.
No, you have to pay the fee in 3 instalments.