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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Course Overview

The Business Fundamentals for Entrepreneurs (Part 2: External Operation) Certification course is a 4-week online programme that offers an in-depth exploration into the essential facets of running a successful business. Students will gain comprehensive knowledge on how to effectively market their products through the Business Fundamentals for Entrepreneurs (Part 2: External Operation) Certification by NPTEL.

The Business Fundamentals for Entrepreneurs (Part 2: External Operation) training helps students understand how to develop and maintain strong relationships with customers. The course optimises supply chain logistics for efficiency and cost-effectiveness. The course will help students manage the financial resources to sustain and grow their ventures.

Also Read: Online Entrepreneurship Certification Courses

The Highlights

  • IIT Bombay recognised Completion Certificate
  • Learning from Trained Faculty Members
  • Free Course Readings
  • Hands-on projects

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesIIT Bombay

Eligibility Criteria

Certification Qualifying Details

Candidates for the Business Fundamentals for Entrepreneurs (Part 2: External Operation) certification course must qualify for the final examination to receive the completion certificate.

What you will learn

After completing the Business Fundamentals for Entrepreneurs (Part 2: External Operation) Certification syllabus, students will be equipped with a comprehensive skill set and profound understanding of external business operations. They will develop the expertise to cultivate and maintain strong customer relationships, fostering loyalty and driving sustained business growth.


Who it is for

The Business Fundamentals for Entrepreneurs (Part 2: External Operation) training is designed for students interested in building a business and setting up entrepreneurial operations.

The course is apt for the following professionals:


Admission Details

To join the Business Fundamentals for Entrepreneurs (Part 2: External Operation) classes, candidates must follow the below-mentioned steps:

Step 1: Visit the official course URL: 

https://nptel.ac.in/courses/110101439

Step 2: Log in to the website and enrol for the programme. 

Step 3: Enter relevant academic and personal details.

Step 4: Pay the course fee to complete the enrollment process

Step 5: Start learning

The Syllabus

  • Introductory Module: Course Structure & Overview
  • Learning Objective: Understand Markets and Customers
  • Module 1: Market Research 
  • Module 2: Customers & Segments

  • Learning Objective: Understand Basics of Marketing 
  • Module 3: Value Based Marketing 
  • Module 4: Branding & Advertising

  • Learning Objective :Understand Basics of Sales 
  • Module 5: Sales & Distribution Channels 
  • Module 6: B2B and B2C Selling 

  • Learning Objective: Understand Basics of Customer Service & Supply Chain 
  • Module 7: Customer Service Management 
  • Module 8: Supply Chain Management

Evaluation process

Candidates for the Business Fundamentals for Entrepreneurs (Part 2: External Operation) certification course must appear for the examinations to receive the completion certificate.

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