Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Course Overview
The Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics aims to offer deep insights into the three important business functions. The Indian Institute of Technology (IIT), Delhi, offers this course in collaboration with upGrad. It comprises 70+ live interactive sessions and one capstone project.
During the Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics by upGrad, you will understand the various models of Business Analytics. These include social media, predictive, big data, web, etc. You will also learn how to effectively use digital marketing using websites, social media, search engines and online content.
The Strategic Innovation, Digital Marketing and Business Analytics Programme has a duration of 16 weeks or 4 months. And you must spend 10-12 hours per week to finish it. Throughout this timeline, you will learn how strategic management helps in achieving competitive advantage. You will also explore 23 real-life case studies, including Emami, Zomato, Flipkart, Starbucks, Videocon, Mahindra & Mahindra Ltd, Micromax, etc.
The Highlights
- Live online lectures
- An offering of IIT Delhi
- 12-months course
- Instructor-led learning
- Presented by upGrad
- Certificate of completion
- Requires 10-12 hours of study per week
- Online programme
- Certificate of participation or completion
Programme Offerings
- Case Studies
- Comprehensive curriculum
- online learning
- 1 capstone project
- Expert instructors
- 4-months training
- Certificate of completion
- Instructor-led learning
- student support
- Practical exercises
- 70+ Live sessions
- Course offered by IIT Delhi
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIT Delhi |
- The course fee to enrol in the Strategic Innovation, Digital Marketing and Business Analytics programme is Rs. 206,500 (including taxes).
Executive Management Programme in Strategic Innovation, Digital Marketing and Business Analytics fee structure
Particulars | Fee |
Programme fee | Rs. 206,500 (including taxes) |
Eligibility Criteria
You must have a minimum of 60% marks in your graduation in any discipline to join the Strategic Innovation, Digital Marketing, and Business Analytics course.
Certificate qualifying details
You need at least 50% attendance to be eligible for a Strategic Innovation, Digital Marketing, and Business Analytics certification. In case you achieve more than 50% marks in all exams, you will receive the completion certificate. On the other hand, you will receive only a participation certificate if you score below 50% in the exams, and have 50% attendance.
What you will learn
After completing the Strategic Innovation, Digital Marketing, and Business Analytics programme, you will be able to:
- Utilise Business Analytics to make data-driven decisions
- Gain competitive advantage by using Strategic Management
- Use Digital Marketing to reach out to new segments and customers
Who it is for
The Strategic Innovation, Digital Marketing, and Business Analytics online training is meant for
- Product Managers
- Team Leads
- Consultants
- Entrepreneurs
- Brand/Marketing Managers
- Data or Business Analysts
- Directors or C-Suite Executives
- General Managers
- Freshers to mid-level professionals
Admission Details
Step 1 – Click here: https://www.upgrad.com/management-emp-sidmba-iitd/ to reach the Strategic Innovation, Digital Marketing and Business Analytics programme webpage.
Step 2 – Tap the ‘Start Application’ button. An application form will appear.
Step 3 – Enter the required details, review the info and hit ‘Submit’.
Step 4 – The admission committee will assess your application. Once you get shortlisted, you will need to clear an interview.
Step 5 – You will receive an offer letter after the final selection. Lastly, you can confirm your seat in the Strategic Innovation, Digital Marketing and Business Analytics course by paying the fee.
Application Details
In the application form for the Strategic Innovation, Digital Marketing and Business Analytics course, you need to provide basic details like your name, gender, email, state, city, date of birth and country. Then, you have to specify your work experience and educational qualification. This includes your degree level, area of study, year and month of graduation, the name of institute, marks and years of work experience.
The Syllabus
- Digital Transformation: Need, Typology & Approaches
- Platforms: Philosophy & Business models
- Infomediaries Models and Management Challenges
- Consumers’ Digital Transformation
- Automation & Future of Work
- Social Media and Business Practices
- Digital Influencer Management
- Economics of Digital Transformation
- Mobile Apps – Architecture, Commerce and Business Models
- Digital Payments and Multi-party business models
- Search Engine Ecosystems and internet marketing
- Information Security and Risk Management
- Internet of Things and Enterprise Applications
- Blockchain and Enterprise Applications
- Data for Decisions, Types & Collection methods
- Text analytics
- Tools - Weft / Nvivo
- Tools - SPSS / PSPP
- Descriptive Statistics, T Test, ANOVA
- MANOVA & MANCOVA, Linear Regression
- Logistic Regression, Factor Analysis and Cluster Analysis
- Predictive Analytics - Classification, Association, Sequence & Outlier algorithms
- Prescriptive Analytics / AHP / Mathematical Programming
- Machine Learning using Artificial Neural Networks, Fuzzy Set Theory
- Machine Learning with ANN for Supervised Learning Problems (Hands on)
- Artificial Intelligence Applications – Chatbots, Approaches and Automation
- Tools: Machine Learning using Python UI Platform (Hands on)
- Big Data Analytics in Social Media and Web 3.0
- Understanding Innovation
- Innovation and Competition
- Delivering Value through Innovation
- The Art and Science of innovation
- Creativity and Innovation
- Open Source Innovation as strategy
- Disruptive and Sustaining innovation
- Corporate Innovation
- The Innovation Process
- Creating Value through Innovation
- Digital Innovation
- Innovation Potential of Artificial Intelligence
- Blockchain and its Applications in Innovation
- Frugal Innovation and Jugaad
- There would be 2 individual examinations which would be evaluated by the course coordinators for each vertical.
- There would be a capstone project for each vertical which students would need to deliver in groups
Instructors
IIT Delhi Frequently Asked Questions (FAQ's)
You will get hands-on experience working with tools like Google Analytics, Nvivo, RStudio, WordPress, Orange, and more.
Even if you score less than 50% marks in exams, you will receive a certificate of participation. Still, you need at least 50% attendance to be eligible for this.
The Indian Institute of Technology (IIT), Delhi, accredits this online course.
Yes, you must have a minimum of 60% or equivalent marks in your graduation to enrol in this programme.