Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
This massive online open course on ‘Consumer Psychology’ is a study of the determinants and influencing aspects that lead consumers into buying certain products or goods from the markets. It is a discussion of psychological reasons that persuade a consumer into the market and an analysis of the consumer behavior and actions. This online certification course is provided by the education platform Swayam in association with the National Programme on Technology Enhanced Learning (NPTEL).
This is an undergraduate level program that is categorized into humanities and social sciences with psychology are conducted for eight weeks through the online platform. The course curriculum is delivered through videos, online resources, books, and references.
The ‘Consumer Psychology’ online certification program equips students with the E-certificate and credit points after completing the course of study in this All India Council for Technical Education(AICTE) approved program. This training is conducted by Prof. Naveen Kashyap, an associate professor of Psychology from the Indian Institute of Technology Guwahati.
The Highlights
- Online mode
- Eight weeks
- Expert guidance
- IIT faculty
- Course certificate
- Credit points
Programme Offerings
- Course Modules
- videos
- Books
- references
- Weekly Assignments
- Final Exam
- Credit Points
- Certificate
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 1000 | yes | IIT Guwahati (IITG) |
The ‘Consumer Psychology’ certification fee is not required as Swayam is a free online learning portal but for the certification exam, students are supposed to register and pay the fee to write the exam.
Consumer Psychology fee structure
Course Fee | Nil |
Exam Registration Fee | Rs 1000 |
Eligibility Criteria
Certificate qualifying details
The students of the ‘Consumer Psychology’ certification by Swayam will receive the E-Certificate after finishing the program, assessments, and final exam fulfilling the eligibility standards.
What you will learn
The ‘Consumer Psychology’ certification syllabus enables students to gain expertise in the knowledge of psychological aspects that impact individuals into purchasing products. This course enables students to develop their understanding of customer behavior and factors that influence consumer decision-making. The learners will study the attributes of learning, motivation, participation, attitude, communication, and perception that affect the process of making decisions.
Who it is for
The ‘Consumer Psychology’ online certification course is organized for undergraduate and postgraduate level students, graduates, and for those who are research associates pursuing their Ph.D. as it provides a comprehensive understanding of the psychological concepts behind consumer behavior.
Admission Details
The admission process for the ‘Consumer Psychology’ certification is done by registering for the course online through the website,
Step 1: Go to the course page using the link below,
https://onlinecourses.nptel.ac.in/noc21_hs64/preview
Step 2: Find the ‘Register/Sign-In’ link.
Step 3: Fill in the details on the registration form.
Step 4: Complete the registration and join the course.
Application Details
The registration form for the ‘Consumer Psychology’ online certification has to be filled with the Swayam account details if already registered in Swayam or can sign in using the Microsoft, Google, or Facebook account IDs.
The Syllabus
- Introduction to Consumer Psychology
- Overview of foundation of consumer behavior
- Consumer Decision Making
- Need and Information Search
- Alternate Evaluation and Choice
- Consumption and Post-Purchase Behaviour
- The Individual Consumer
- Consumer perceptions
- Memory and Learning
- Mood, Emotion and Involvement
- Consumer Attitude
- Marketing communications
Evaluation process
The candidates of this free online course are required to write the end-term proctored exam by registering for it through the online portal. The exam is conducted at a select exam center and the students are required to pass with a minimum score of 30/75 to get 75% which is considered for the certificate.
Instructors
IIT Guwahati (IITG) Frequently Asked Questions (FAQ's)
Yes, you will get an E-Certificate after completing the course of study with the assessments and certification exam.
It will take eight weeks to complete the course.
No, the course is held online through video lectures and assessments.
There are no prerequisites required for this course.
This course is provided by Swayam and NPTEL.