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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIT Guwahati (IITG) |
The Syllabus
- Understanding basics of Product Management
- Who is a Product Manager?
- Different hats of a Product Manager?
- Importance of research in Product Management
- What is a Product Planning Cycle?
- Establishing Product Vision & Mission
- Formulating Product Strategy & Product Goals
- What is Product Backlog & Roadmap
- The philosophy of Design Thinking
- Decoding creativity & innovation
- Design Thinking for Product Managers
- Building MVP - Artefacts, Persona Mapping & PRDs
- User Experience 101
- User Interface 101
- Importance of UI/UX for PMs
- Design Mockups, Wireframes & Prototypes
- Introduction to Engineering for Product Managers
- Understanding Micro Services & Cloud Services
- Waterfall & Agile Methodology
- Understanding SCRUM and Kanban
- Product Development & Planning User Tests
- Planning Launch & A/B Testing
- Understanding Product Marketing & Consumer Behaviour
- Managing a Brand & Measuring impact of Product Marketing
- Wittr is a major micro blogging app popular across the globe. The management team has reached out to INSAID PM consultants to help them over come a major hurdle related to declining app usage by its customers.
- The company has collected Data and figured that customers have been moving onto a major competitor app because it provides them a micro vlog feature. The company need help from you to strategize, plan and design the new feature in their app as well.
- Go ahead and help the company succeed using the new feature.
- Product Metrics
- How to Measure Product Success
- Analytics tools for Product Managers
- Basics of SQL for Product Managers
- Understanding Product Growth
- Who is a Product Growth Manager
- Product Growth Strategies
- Audience & Channels for growth
- Understanding Product Monetization
- Decoding Buyer Pyschology
- Product Pricing Models and Strategies
- Measuring Product Monetization Success
- Musi.fy is struggling to come up with a potential solution to its dwindling revenues through its existing website for song lovers and urgently needs a dramatic shift from being Web first to Mobile first company.
- They have reached out to INSAID Product Management group and have requested for consultant Product Managers who can solve their problem. In this capstone you’ll chalk out a plan and execute the product launch of Musi.fy Mobile app from scratch.
- Get a chance to be a Product Manager for this awesome initiative of building a successful Music Streaming Mobile App.
Instructors
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29 Nov'24, 06:03 AM
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2 Nov'24, 06:52 AM
11 Oct'24, 06:01 AM
13 Mar'24, 06:24 AM
29 Feb'24, 06:05 AM
27 Feb'24, 10:32 AM
13 Feb'24, 06:25 AM
19 Dec'24, 09:48 AM
19 Dec'24, 06:44 AM
17 Dec'24, 12:40 PM
17 Dec'24, 04:01 AM
17 Dec'24, 03:43 AM
16 Dec'24, 12:25 PM
16 Dec'24, 11:46 AM
13 Dec'24, 12:28 PM
13 Dec'24, 09:28 AM
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