Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Consumer Behaviour online training draws a wide array of concepts from anthropology, economics, and psychology to examine individual buyers and groups' decision-making processes in general. The course receives industry backing from marketing wings of B2B and B2C companies. Students are given a chance to know the parameters that influence consumer preferences and choice heuristics.
The consumer Behaviour certification syllabus includes all the essential concepts that offer students the opportunity to realise the appropriate marketing strategies. The course is scheduled for eight weeks and perfectly suits the academic requirements of both undergraduate and postgraduate students.
Consumer Behaviour certification training is offered by Swayam and IIT KGP. Professor Srabanti Mukherjee, an assistant professor of the Department of Marketing in IIT Kharagpur, teaches students. Apart from having several published papers under her name, she has also authored a book. She has several years of academic teaching experience, and one of her key teaching interests include Consumer Behaviour and marketing strategies targeted towards the bottom of the pyramid.
The Highlights
- Sample YouTube lecture for a brief understanding of the course
- Eight-week course
- In-course tests for improved conceptual clarity
- E-certification available
- Course contents taught in English
- Training provided by IIT Kharagpur
- No minimum requirements
- The domain of marketing and management studies
- Undergraduate/postgraduate level course
Important dates
Course Commencement Date
Start Date : 20 Jan, 2025
End Date : 14 Mar, 2025
Enrollment Date
End Date : 27 Jan, 2025
Other
End Date : 14 Feb, 2025
Certificate Exam Date
Start Date : 23 Mar, 2025
Programme Offerings
- Sample YouTube lecture
- Undergraduate/Postgraduate level course
- Eight-Week Course
- Domain of marketing and management studies
- In-course tests
- Improved conceptual clarity
- E-certification available
- No minimum requirements.
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 1000 | yes | IIT Kharagpur |
The Consumer Behaviour fee is Rs 1,000 for all those who wish to obtain a certification. Otherwise, the course is free to audit.
Consumer Behaviour course fee structure
Course | Fees |
Consumer Behaviour | Rs. 1,000 |
Eligibility Criteria
Consumer Behaviour training does not have any prerequisites. Students from any discipline are welcome to join the course.
Certification Qualifying Details
Candidates seeking to receive the certification for Ultrafast laser spectroscopy online course must first register themselves by filling out the online registration form available on the website and take the proctored examination at any of the designated Swayam exam centres. Every candidate has to pay an examination fee of Rs 1000.
What you will learn
Upon completing the Consumer Behaviour online program, students can be certain about developing strong conceptual clarity in the following areas:
- Attitude formation
- Consumer perception
- Theories of motivation
- Consumerism
- Concept of family
- Consumer Involvement
- Family life-cycle
- VALSTM typology
- Buyer behavior
- Modeling buyer behavior
Who it is for
Consumer Behaviour certification course is ideal for everybody who is interested in learning about consumer behavior and buyer mentality, irrespective of their discipline.
Admission Details
- Step-: I Candidates can simply click on the link mentioned here: https://onlinecourses.nptel.ac.in/noc25_mg16/preview to land on the Consumer Behavior course page.
- Step-: II Upon reaching the course page, just tap on the ‘Sign-In/Register' button to begin the enrolment process.
- Step-: III You should now login to the portal by either using your old login credentials or creating new ones. Alternatively, you can also use your socials (Google, Facebook, or Microsoft) to login to the account.
- Step-: IV Post logging in, enter your personal and academic details in the form that follows, and you are good to go.
- Step-: V You can now have uninterrupted access to the course contents.
Application Details
Apart from the basic details of name, phone number, email address, educational qualifications, etc., for the registration, the Consumer Behaviour online course does not mandate the applicants to fill any other additional forms.
The Syllabus
- Introduction to Consumer Behaviour,
- The Changing Patterns of Consumer Behaviour,
- Use of Market,
- Segmentation in Consumer Behaviour,
- Dimensions of Consumerism,
- Process of Motivation
- Theories of Motivation-1,
- Theories of Motivation-2,
- Consumer Involvement,
- Case study on Motivation and Involvement,
- Consumer perception and imagery
- Case Study on Consumer Perception formation,
- Theories of Personality,
- Self-Concept,
- Learning theories,
- Case Study on Consumer Learning Process
- Attitude Formation-1,
- Attitude Formation-2,
- Changing Attitude,
- Attitude Formation,
- Case Study on Consumer,
- Consumers’ Value
- AIO classification of Lifestyle,
- VALSTM Typology,
- Application of Lifestyle in Marketing,
- Culture and subculture,
- Group as a determinant of buyer behaviour
- Celebrities as Reference group,
- Concept of family and family life-cycle,
- Family Buying Decisions,
- Case Study on Family Buying Decisions,
- Diffusion of Innovation
- Opinion Leadership Types of Consumer Buying Behaviour,
- Black-Box Model,
- Modelling Buyer Behaviour-1,
- Modelling Buyer Behaviour-2
- Modelling Buyer Behaviour-3,
- Modelling Industrial buyer Behaviour-1,
- Modelling Industrial buyer Behaviour-2,
- Dimensions of Consumer Research,
- Course Wrap up
Evaluation process
The registration form for the course will be released on the Swayam website. Students will be informed when the form URLs are available. Candidates can secure a seat in the exam by completing the registration form and paying the required fee.
Swayam conducts the exam in two sessions – the afternoon slot from 2 PM to 5 PM and the morning session from 9 AM to 12 PM.
Instructors
IIT Kharagpur Frequently Asked Questions (FAQ's)
No, it is not. However, certification can only be availed after making a payment.
Yes. The Consumer Behaviour certification course features in-course assignments which are aimed at enhancing the candidates’ conceptual clarity.
No, the course is scheduled for eight weeks and is a fairly short program.
No, the exam can only be attempted offline.
No, NPTEL currently provides e-certificates only.