Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Today, there are numerous entrepreneurial ventures across the world, but only a certain number of them can scale up and grow successfully. The Entrepreneurship Essentials online course is designed to help potential entrepreneurs to learn about the fundamentals of starting a new venture, the challenges involved in it, and the best approach and practices to grow in the future.
The Entrepreneurship Essentials certification syllabus covers various key concepts such as myths and realities, entrepreneurial qualities, value proposition, lean start-up, market research, financial statements, market strategies, legal aspects of business, and many more. The course aims to help bring awareness among candidates on the issues faced by different entrepreneurs.
Besides, Manoj K Mondal from the prestigious IIT Kharagpur instructs the Entrepreneurship Essentials certification by Swayam. This online course is for both undergraduate and postgraduate students and can be completed in 12 days. Candidates will also receive excellent study materials and e-certificate on successful completion.
The Highlights
- AICTE approved course
- E-certificate
- Final examination
- Experienced faculty
- Weekly assessment
- 12-week course
- Introductory-level course
- Free course
- Undergraduate/postgraduate level
Programme Offerings
- Weekly Assessment
- AICTE approved
- Undergraduate/Postgraduate level course
- E-certificate
- free course
- Final examination
- Introductory-level Course
- experienced faculty
- 12-week course
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 1000 | yes | IIT Kharagpur |
The Entrepreneurship Essentials online course is a free course. However, to opt for a certificate upon completion, candidates must pay Rs 1,000.
Entrepreneurship Essentials fee structure
Course option | Fee |
Entrepreneurship Essentials (Audit only) | Free |
Entrepreneurship Essentials (With certificate) | Rs 1,000 |
Eligibility Criteria
Anyone who wants to learn more about starting their own venture irrespective of their educational background can pursue the Entrepreneurship Essentials online programme. The course has no prerequisites.
Certificate Qualifying Details
Besides, candidates who wish to receive a certificate must turn in weekly assignments and sit for the final exam. The final certification score will be as follows: average assignment score (25% of the average of best-scored eight assignments out of 12) and average exam score (75% of the score out of 100).
What you will learn
On completion of the Entrepreneurship Essentials Certification syllabus, candidates will acquire expertise in the following:
- Understanding of Lean start-up
- Business model canvas
- Marketing management
- Marketing research
- Cost-volume-profit and break-even analysis
- Design thinking
- Reasons why start-ups fail?
- How to fund new ventures?
- How to design a growth strategy?
- Myths and realities of entrepreneurship
- How to negotiate
Who it is for
The Entrepreneurship Essentials certification course is for anyone interested in becoming an entrepreneur or understanding entrepreneurship facets – be it professionals or students.
Admission Details
- Start the registration process by visiting the official website of Swayam: https://swayam.gov.in/
- Type “Entrepreneurship Essentials” in the search bar on top and click on the course when it appears below. You will land on the course detail page.
- Here, click on the “Join” tab to create an account on the platform.
- On the account creation page, candidates can create a new account or log in using their existing Google, Facebook, or Microsoft ids.
- A verification mail will be sent to the respective ids. Upon verifying, candidates can start learning the course.
Application Details
Candidates who wish to join the Entrepreneurship Essentials training need not fill any application form. However, they must create an account on the Swayam platform with their username, email address, and password or use their existing Google, Facebook, and Microsoft IDs to sign up on the platform.
The Syllabus
- Introduction
- Dhirubhai Ambani & Sofia
- Myths & Realities about entrepreneurship
- Entrepreneurial qualities
- Why start-ups fail?
- Mission, vision, entrepreneurial qualities – I
- Mission, vision, entrepreneurial qualities – II
- Value proposition
- Business Model canvas
- Business model generation
- Competitive advantage
- Lean start-up – 1
- Lean start-up – 2
- Team and early recruit
- Legal forms of business
- Marketing management 1
- Marketing management 2
- Market research –I
- Market research –II
- Market research –Example
- Introduction to financial statements
- Profit & Loss statement
- Balance sheet
- Cash flow
- Example – 1
- Example – 2
- Cost-volume-profit & Bread-Even analysis
- Capital budgeting
- Business plan-I
- Business plan-II
- Pitching
- Go-to-market strategies
- Does & Don'ts
- How to innovate
- Design Thinking
- Design-Driven Innovation, Systems thinking
- Open innovation, TRIZ
- How to start a start-up?
- Government incentives for entrepreneurship (1 lecture)
- Incubation, acceleration
- Funding new ventures – bootstrapping, crowd sourcing, angel investors, VCs, debt financing (3), due diligence
- Legal aspects of business (IPR, GST, Labour law)
- Cost, volume, profit and break-even analysis
- Margin of safety and degree of operating leverage
- Capital budgeting for comparing projects or opportunities
- Product costing
- Product pricing
- Funding new ventures – bootstrapping, crowd sourcing,
- Angel investors, VCs, debt financing (3), and due diligence
- Incubation and acceleration
- Government incentives for entrepreneurship
- Project cost and Financial Closure
- Dos & Donts in entrepreneurship
- Growth Hacking
- Growth Strategy
- Legal aspects of business (IPR, GST, Labor law)
- Negotiation skill
- Human Resource management in startups
- Pivoting
- Entrepreneurial cases
- Risk assessment and analysis
- Strategy management for entrepreneurial ventures
- Factors driving success and failure of ventures
- Concluding remarks
Instructors
IIT Kharagpur Frequently Asked Questions (FAQ's)
The Entrepreneurship Essentials online course is of undergraduate/postgraduate level.
No. This course doesn't have any prerequisites.
No. The Swayam portal is only for learning and does not guide the candidates with their placements or further career.
The total duration of the program is 12 weeks.
Yes. The exam fee is optional for candidates who want to avail the certificate.