Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Services Marketing: A Practical Approach course is a four-week-long online programme that teaches a blend of services marketing and marketing management concepts. You will study the basics of services marketing from a practical viewpoint. This course emphasises the fulfilment of customers’ needs, which is central to running a thriving business.
The Services Marketing: A Practical Approach programme by Swayam is designed by the Indian Institute of Technology (IIT), Kharagpur. The course aims to deliver extensive knowledge through exclusive video lectures, case studies and assignments. The curriculum is divided into 20 modules. With the help of this course, you will become proficient in services marketing concepts enabling you to manage a service business better or set up a new one.
The Services Marketing: A Practical Approach certification course is a Faculty Development Programme (FDP) approved by the AICTE. You can also participate and interact with fellow learners and faculty via the discussion forum.
The Highlights
- Marketing/Management studies subject
- Instructor-led learning
- Offline exam
- 4-weeks programme
- AICTE-approved FDP course
- Digital certificate
- Online course
- Undergraduate/Postgraduate level programme
- Elective course
Programme Offerings
- An offering of IIT Kharagpur
- Free programme access
- Case Studies
- expert instructor
- A shareable certificate
- online learning
- offline exam
- assignments
- 4-weeks training
- Comprehensive curriculum
- video lectures
- Instructor-led learning
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 1000 | yes | IIT Kharagpur |
- Anyone can join the Services Marketing: A Practical Approach course free of charge.
- You need to pay an exam fee of Rs 1,000 for getting the course completion certificate.
Services Marketing: A Practical Approach fee structure
Course option | Fee |
Services Marketing: A Practical Approach (Access only) | Free |
Services Marketing: A Practical Approach (with certification) | Rs 1000 |
Eligibility Criteria
Each week of this course will have an assignment exercise. The best three assignments out of a total of four will be considered for computing the average assignment score (25% weightage).
Moreover, the offline exam (75% weightage) will be held at the end of the course. You need to acquire a minimum of 30/75 marks in the exam and 10/25 marks in assignments, i.e., achieve at least 40% marks in the final score to become eligible for the Services Marketing: A Practical Approach certification.
What you will learn
Services Marketing: A Practical Approach syllabus covers a broad range of marketing management topics focusing on services marketing. By the time you complete this programme, you should have deeply studied:
- Services marketing, its process and system
- Micro and macro business environments
- STP (Segmentation, Targeting and Positioning)
- Service process design
- Consumer behaviour and consumer protection
- Service delivery channels
Who it is for
The Services Marketing: A Practical Approach programme is not developed to focus on a single group of people. Anyone interested to study services marketing can enrol and benefit from this course.
Admission Details
Step 1 – Click on the following hyperlink: https://onlinecourses.nptel.ac.in/noc23_mg35/preview. You will land on the Services Marketing: A Practical Approach course page at Swayam’s website.
Step 2 – Go to the registration form by tapping the ‘Sign-in/Register’ button. You can locate this button at the top of the page.
Step 3 – Select the ‘Sign up now’ hyperlink to set up a new account by filling in your info. Otherwise, just log-in by linking social accounts like Microsoft account, Google ID, or Facebook.
Step 4 – Now, choose the ‘Join’ button. That’s all! You should now be enrolled in the Services Marketing: A Practical Approach.
Application Details
You are not required to submit an application form to join the Services Marketing: A Practical Approach online training. Instead, you just have to visit the Swayam portal, set up an account, give basic info like name, email address, etc. and enrol in the online course.
The Syllabus
- Introduction
- Why Study Services Marketing Management?
- The Service System
- Characteristics of Services
- Understanding the Macro-Environment
- Understanding the Micro-Environment
- Services Marketing Process
- Services Marketing Research
- Exploring Marketing Opportunities
- New Service Development
- Segmenting the Market
- Targeting and Positioning
- Understanding Consumer Behaviour
- The Service Product
- Service Quality
- Designing the Service Process
- Developing Service Personnel
- Educating Customers
- Managing Service Delivery Channels
- Managing Channel Conflict
- Managing Demand and Capacity
- Designing the Physical Evidence
- Managing Integrated Marketing Communications
- Pricing the Service
- Managing Customers
- Managing Service Recovery
- Providing Service Guarantees
- Consumer Protection
- Case Studies in Services Marketing-1
- Case Studies in Services Marketing-2
- Case Studies in Services Marketing-3
- Case Studies in Services Marketing-4
- Case Studies in Services Marketing-5
Evaluation process
Swayam will hold a written exam for Services Marketing: A Practical Approach certification. You have to register and appear for this offline test at a designated exam centre. It will be conducted in two separate sessions. You must look up the precise date and timing of this exam on the Swayam website.
More information about the examination will be provided when the registration URL is made available. You have to fill the online form through this URL and make the exam fee payment to appear in the Services Marketing: A Practical Approach course exam.
Instructors
IIT Kharagpur Frequently Asked Questions (FAQ's)
This programme is accredited by IIT Kharagpur.
You will get an e-certificate.
No, there are no prerequisites.
The Services Marketing: A Practical Approach certification will have your photo, name and final score. It will also contain IIT Kharagpur and NPTEL logos.
Services Marketing: A Practical Approach programme is free to join. But, you do have to pay Rs 1,000 as the exam fee if you need the certificate.