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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIT Madras (IITM) |
The Syllabus
- Introduction to Marketing and Advertisements
- Introduction to Digital Marketing and Its Advantages over Traditional Marketing
- Customer Centricity
- What is SEO and how do Search Engines Work?
- Understanding On-page and Of-page SEO In Detail
- Keyword research
- Technical SEO, Mobile SEO, and Schema Markups
- Link building – Blogger Outreach and Other Techniques
- Social SEO, Local SEO, and International SEO
- SEO Audits
- SEO Tools – SEMrush, Ahrefs, etc.
- Algorithm Updates
- How to Rank #1 on Google?
Introduction to Business Problems and Hypotheses Formulation in the following domains
- Marketing
- Retail
Segmentation, Targeting, and Positioning
- Understanding Consumer Behavior
- Influences on Consumer Behavior
- Product Mix Decision
- Branding Decisions
Designing Service Offering
- Understanding Pricing Strategies
- Channel Design Decisions
- Channel Management Decisions
- Developing Advertising Campaigns
- Developing Sales Promotions
- Sponsorship Campaigns
- Managing Public Relations
- Brand Positioning
- Engagement Strategy
- PR Activities
- Data Science in Marketing
- Statistics for Data Science
- Introduction to Supervised and Unsupervised Learning
- Linear and Logistic Regression
- Applications of Analytics – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value
- What is Social Media Optimization?
- Why Social Media Marketing?
- Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
- Promotion of Content or Product(s) on these platforms
- Managing and Driving Engagement
- Guidelines and Best Practices
- Social Media Platforms – Case studies
- Why Video Marketing?
- How to Rank YouTube Videos at #1 Position?
- Different Video Platforms – YouTube, etc.
- Video Marketing for B2C Businesses
- Video Marketing for B2B Businesses
- Live Streaming and Video Uploads
- Generating Leads from Videos
- Optimizing Videos for Ranking
Google Ads
- What is Search Engine Marketing?
- Overview of Different Paid Marketing Platforms – Google Ads and Facebook and Instagram Ads
- Keyword Research for Google Ads, Bidding, Search, and Search Network Campaigns
- Google Display Campaigns
- Conversion Tracking
- Remarketing
- Mobile Ad Campaigns
- A/B Testing
- Scheduling Ads
- Media Planning
- Reporting and Management
- Google Ads Account Audit
- What is Programmatic Buying?
- Programmatic vs Traditional Media Buying
- Targeting Strategies in Programmatic Buying
Facebook and Instagram Ads
- Understanding Facebook Marketing
- Facebook Ads Manager
- Business Manager
- Facebook Ad Campaign Types and Objectives
- Audience Targeting
- Ad Formats
- Budgeting and Scheduling
- How to Add Facebook Pixel to a Website?
- Reach and Frequency Buying
LinkedIn Ads
- Introduction to LinkedIn Advertising
- Different Types of Campaigns
- How to Find the Right Audience?
- Account-based Marketing
- What is Email Marketing?
- Its Objectives
- Tips and Tricks
- Domain Reputation and SPF
- Different Email Providers – Mailchimp, etc.
- Campaign Creation – HTML and Built-in Editors
- A/B Testing
- Source Tracking, List Management, etc.
- Technical Understanding of Pages
- Conversion Optimizations
- Understanding User Behavior and Taking Actions Accordingly
- Lead Capturing on Pages
- A/B Testing of Pages
- Affiliate Marketing
- Its Benefits
- Different Platforms
- Affiliate Tracking on a Website
- How to Handle Affiliates?
- Handling Fraudulent Transactions
- Tips and Tricks
- What is Content Marketing?
- Its Objectives
- Different Types of Content Marketing
- Writing Blogs and Content and Promoting It on Different Platforms
- Creating Engaging Videos and Promoting Them
- What is Influencer Marketing?
- How to Reach Out to Influencers and Engage Them?
- Understanding Google Analytics and Visitors Traffic Matrices
- Understanding Visitor Behavior using Multiple Metrics
- Slicing and Dicing Data
- Understanding Growth Patterns
- How to Build a Marketing Strategy by Seeing Traffic Patterns?
- Channel Performance, Setting Goals, and Creating Reports and Dashboards
- Measuring ROI as an Integrated Approach and Strategy Creation
Instructors
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31 Aug'23, 02:07 PM
31 Aug'23, 12:10 PM
31 Aug'23, 12:05 PM
31 Aug'23, 11:59 AM
31 Aug'23, 11:12 AM
31 Aug'23, 10:49 AM
31 Aug'23, 10:05 AM
31 Aug'23, 09:57 AM
30 Aug'23, 12:55 PM
30 Aug'23, 12:04 PM
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