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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Course Overview

The Business Development: From Start to Scale certification course is a 12-week duration programme. The certification course equips the students with various concepts and frameworks for the establishment and development of business. The prerequisite for this course is graduation from any discipline and there is no requirement to pursue any specialised course to opt for this course.  

This certification course covers a comprehensive curriculum that covers the foundational and advanced constructs of business development through 60 lectures, multiple practical examples and case studies. The Business Development: From Start to Scale certification by NPTEL is beneficial for students, working professionals, startups, entrepreneurial firms, and small, medium, and large companies to enhance their growth.    

Also Read: Online Business Administration Courses & Certifications

The Highlights

  • Video Course
  • 12 Weeks Course
  • Completion Certification  

Programme Offerings

  • videos
  • assignments
  • Books
  • Case Studies

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 1000yesIIT Madras (IITM)

Eligibility Criteria

Academic Qualifications

The students must pursue Graduation from any discipline to enroll on the Business Development: From Start to Scale certification course. 

Certification Qualifying Details

Upon the completion of the Business Development: From Start to Scale certification course, the students must write the exam and secure valid marks to get a certificate. 

What you will learn

After completing the Business Development: From Start to Scale certification syllabus the students will learn the various concepts and frameworks to establish and develop the business. They will also explore the foundational and advanced constructs of business development. The students will gain a deep understanding of business fundamentals and development strategies 

Upon completion of the Business Development: From Start to Scale training, the students will be able to learn the industry structure and company analysis, market and competitor analysis. With the leading industry experts' support, the students will learn to connect with customers, business and market Segments, branding and pricing strategies and concepts. 


Who it is for

The Business Development: From Start to Scale online course is designed to develop the skills and knowledge of aspiring students and working professionals. This course is also beneficial for:


Admission Details

To enroll for the Business Development: From Start to Scale classes, follow these steps:

Step 1: Browse the link mentioned below: 

https://nptel.ac.in/courses/110106164

Step 2: Students can "Login In" and Sign In with a Google account or create a separate account. 

Step 3: Fill out the registration form with the necessary details, submit it and join the course. 

The Syllabus

Business Fundamentals
  • Understanding Business Development
  •  Marketing and Business Development
  •  Markets and Marketing
  •  Strategy Formulation
  •  Business Development Cases

Business Development Strategies
  • Successful Businesses
  •  Industry and Market
  •  Vision, Mission and Strategy
  •  Goals
  •  Case Studies of Business Development Excellence

Industry Structure and Company Analysis
  • Industry and Business
  •  Porter’s Five Forces Theory
  •  Industrial Transformations
  •  Competitive Strategies
  •  Company Analysis

Market and Competitor Analysis
  • Industry, Market and Business
  •  Industry and Market Analysis
  •  Market Structures
  •  Demand Forecasting
  •  Competitor Analysis

Connecting with Customers
  • Customer Characteristics
  •  Customer Typologies
  •  Market Research and Design Thinking
  •  Customer bonding
  •  Customer Relationship Management

Business and Market Segments
  • Market and Market Descriptors
  •  Market and Product Segmentation
  •  Product-Market Segmentation
  •  Segmentation Deep Dive
  •  Market Attractiveness and Competitive Positioning

Branding and Pricing
  • Branding
  •  Brand Organisation
  •  Advertising and Communication
  •  Servitization
  •  Pricing

Corporate Development
  • A New IT Start-up
  •  An FMCG Start-up
  •  A Logistics Start-up
  •  A Nutraceuticals Start-up
  •  A Telecom Fightback

Business Development Structures
  • Collaborations
  •  Strategic Alliances
  •  Joint Ventures
  •  Subsidiaries
  •  Mergers and Acquisitions

Business Development Competencies
  • Value Chain Competencies
  • Functional Competencies
  • Negotiation Skills
  • Cultural Skills
  • Leadership Attributes

Strategies for Markets and Industries
  • Growth Strategies
  • Growth Examples
  • Fragmented Industries and Emerging Industries
  • Mature Industries and Declining Industries
  • Global Industries and New Businesses

Business Development Case Studies
  • Business Transformation
  • Strategic Alliances for Growth
  • Business Turbulence
  • Creating Value
  • From Start to Scale
  • In Closing

Evaluation process

The students must score a minimum of 25 percent in assignments and 75 percent in the written exam out of a total of 100. The examination fee is Rs 1000.

Instructors

IIT Madras (IITM) Frequently Asked Questions (FAQ's)

1: What is the duration of the Business Development: From Start to Scale training?

The duration of the certification course is 12 weeks. The students gain in-depth knowledge of business development fundamentals, concepts, and strategies.

2: What is the Business Development: From Start to Scale online course curriculum?

The course's extensive curriculum covers various topics such as business fundamentals, development strategies, industry structure and company analysis, market and competitor analysis, and connecting with customers and business and market segments.

3: Who is the intended audience for the Business Development: From Start to Scale certification course?

The intended audience for this course is all graduates and working professionals who can join this certification course.

4: Does the Business Development: From Start to Scale online course provide industry support?

Yes, the certification course is supported and recognised by all types of industries and all types of firms as establishing and developing a business is a universal and perpetual need.

5: Is the Business Development: From Start to Scale certification course offered and designed by IIT Madras?

Yes, the certification course is designed and coordinated by IIT Madras with the collaboration of NPTEL.

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