Search Colleges, Exams, Schools & more
Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure
CompareGet updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Important dates
Course Commencement Date
Start Date : 20 Jan, 2025
End Date : 11 Apr, 2025
Enrollment Date
End Date : 27 Jan, 2025
Certificate Exam Date
Start Date : 04 May, 2025
Other
End Date : 14 Feb, 2025
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 1000 | yes | IIT Roorkee |
The Syllabus
- Understanding the basics of AI in Marketing (Continued)
- Introduction to AI Algorithms
- Designs of AI, Transition process and AI matrix
- Customer value and Role of AI in Value Delivery Process
- Transforming Marketing Strategy using AI (Continued).
- Using AI for STP
- Application of AI in Marketing Mix
- Marketing Information Systems and its Components.
- What is Marketing Research (Continued)
- Individual Dynamics and its influence on Consumer Behaviour
- Consumer Buying Decision Process
- Understanding Customer Journey (Continued).
- Customer Experience: Meaning & Characteristics
- Personalization: Going Beyond Segmentation
- Avatar marketing.
- Standardization
- Personalization & Relationalization of Brands using AI
- Understanding Networks and Brand Network Effect
- Understanding the Use of AI for Addressing Competition
- AI and Brand Equity
- AI and New Brand Realities (Continued)
- AI for Value Creation and Product Development
- Personalization and hyper-personalization Using AI(Continued)
- Implementation of AI by Product Managers
- AI in Service
- Pricing Strategies Using AI (continued)
- Role of AI in Advertising (Continued)
- AI in Sales promotion and Direct Marketing
- AI in PR and Publicity and Social Media Marketing (Continued)
- Personal Selling using AI
- Sales management using AI
- AI and Marketing Channel Management
- Omnichannel Marketing and Retailing
- Changing face of Retailing in the age of AI
- AI in Logistics Management (Continued)
- Navigating Ethical Challenges in AI (Continued)
- AI and Sustainability
Instructors
Articles
31 Dec'24, 11:59 AM
31 Dec'24, 07:24 AM
31 Dec'24, 06:59 AM
31 Dec'24, 06:08 AM
31 Dec'24, 05:52 AM
31 Dec'24, 05:40 AM
30 Dec'24, 12:55 PM
30 Dec'24, 10:47 AM
30 Dec'24, 07:17 AM
27 Dec'24, 12:58 PM
6 Dec'24, 04:30 AM
4 Dec'24, 03:15 AM
29 Nov'24, 06:03 AM
19 Nov'24, 10:59 AM
2 Nov'24, 06:52 AM
11 Oct'24, 06:01 AM
13 Mar'24, 06:24 AM
29 Feb'24, 06:05 AM
27 Feb'24, 10:32 AM
13 Feb'24, 06:25 AM
31 Dec'24, 11:59 AM
31 Dec'24, 07:24 AM
31 Dec'24, 06:59 AM
31 Dec'24, 06:08 AM
31 Dec'24, 05:52 AM
31 Dec'24, 05:40 AM
30 Dec'24, 12:55 PM
30 Dec'24, 10:47 AM
30 Dec'24, 07:17 AM
27 Dec'24, 12:58 PM
Back to top