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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Important dates

Enrollment Date

End Date : 27 Jan, 2025

Course Commencement Date

Start Date : 20 Jan, 2025

End Date : 11 Apr, 2025

Certificate Exam Date

Start Date : 04 May, 2025

Other

End Date : 14 Feb, 2025

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 1000yesIIT Roorkee

The Syllabus

  • Introduction to Product Management
  • Role of AI in Product Management (Part-I, II, III)
  • AI-Powered Market Research

  • AI in Brainstorming & Idea Generation
  • Validating Ideas using AI
  • AI-Driven Prioritization
  • Integrating AI into Marketing Planning 
  • Market and Category Analysis with AI

  • AI Tools for Customer Segmentation
  • Personalization Engines using AI
  • AI in Omni-Channel Customer Engagement
  • AI Driven Customer Journey Mapping 
  • Introduction to Competitor Analysis using AI

  • Competitive Intelligence with AI
  • Competitor Monitoring using AI 
  • Using AI to Predict Competitor Moves 
  • Case Studies on AI in Competitor Analysis 
  • Sales Forecasting Models using AI

  • AI Tools for Demand Planning
  • AI for Sales Strategy Development
  • AI in Sales Training 
  • Risk Modeling and Scenario Analysis with AI 
  • Strategic Planning with AI Insights

  • Positioning and Differentiation using AI 
  • AI in Brand Management
  • Product Lifecycle Management with AI
  • Case Studies on AI in Product Strategy
  • Product-Led Growth using AI

  • New Product Development using AI (Part I, II)
  • Transforming New Product Development: The impact of AI (Part I, II)
  • AI in Go-To-Market Strategies

  • Price Optimization using AI (Part I, II, III, IV, V)

  • Agile Development using AI
  • Roadmap Development using AI
  • AI for Minimum Viable Product (Part I, II) 
  • AI-Powered Advertising (Part I)

  • AI-Powered Advertising (Part II)
  • AI in Channel Management
  • Distribution Optimization using AI (Part I, II)
  • AI in Performance Monitoring

  • Revenue and profitability Analysis using AI
  • Benchmarking and Adjustments using AI
  • Customer support using AI
  • Challenges & Ethical Considerations 
  • Future Trends in AI for Product Management

  • AI-Powered Market Research Tools
  • Analyzing Qualitative Data with AI
  • Enhancing Quantitative Research with AI
  • AI in Customer Sentiment Analysis, Predictive Analytics in Market Research

Instructors

Articles

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