Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Global Marketing Management certification course focuses on making enrolled students more aware about the dynamics and dimensions of the global market and how to manage it through different methodologies and implementation of theories. The course will begin with the global market central module occupying a significant and growing portion of the overall business of the planet.
Today, almost all businesses, big and small, are influenced by world events and competition because most export output and secure suppliers from foreign countries. The Global Marketing Management training will help the students to grab the understanding of why it is necessary to consider the success of most managers, regardless of the scale of the sector, from a global viewpoint, to approach their operational strategies.
In view of the above, this course provides a fresh, updated analysis of the global business environment and successfully combines a comprehensive global business review with an exhaustive discussion of what is happening in the global market. The Global Marketing Management certification will give expressive and immense structure of the benefits. This is a core programme that is structured within the duration of eight weeks along with the compilation of the course with certification.
The Highlights
- Elective Global Marketing Management online class
- Eight-week complete training programme
- Categorized into management studies and marketing
- Undergraduate/postgraduate level programme
- Back support with industrial side
Programme Offerings
- Reading Materials
- core training
- Internal assessments
- end term examination
- Certification
- Doubt solving classes
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 1000 | yes | IIT Roorkee |
The person does not even have to pay any costs in the way of Global Marketing Management fees, but if the applicant wishes to finish the course with a degree, the applicant must pay Rs. 1000 for the examination fee.
Global Marketing Management fees details
Fee category | Amount in rupees |
Programme fee | Free |
Certification fee | Rs. 1000 |
Eligibility Criteria
Certification qualifying details
The requirements for achieving Global Marketing Management certification are such that, by combining both internal and external tests, a candidate needs to get an overall 100 percent score. The claimant must submit the best of its 8 tests out of a total of 10 out of the internal evaluation and must get 25 percent out of it, the nominee emerges from the external final-term examination assessment, and must get 75 percent out of all this.
What you will learn
By the end of the completion of the Global Marketing Management programme, the candidate will learn following segments and skills:
- More oriented instruction will be offered in the course to consider globalization.
- The core fundamental foundation of the Global Marketing Management certification syllabus is the current business climate.
- In order to grasp the elements of the financial climate, theoretical methodology preparation would be offered.
- Throughout the course, distinct models of global market analysis will be considered.
- Global marketing tactics will be a more focused topic and will be effectively considered.
- Global pricing is the launch of the model's core analysis and will be considered first.
- To make it more interesting, different methodologies and roles will be used in the project.
- As per the curriculum, the learners will concentrate on the analytical analysis of a given model.
Who it is for
Admission Details
The admission process of the Global Marketing Management online course is:
Step 1: A full look at the programme on the link https://onlinecourses.nptel.ac.in/noc22_mg28/preview is the initial step.
Step 2: Candidates can sign up for the Swayam website after reviewing all the details.
Step 3: The next step involves logging into the applicant's course enrollment portal.
Step 4: After signing into the account, the applicant will access the course by simply pressing 'Join'.
Step 5: The candidate is registered in the Global Marketing Management programme.
The Syllabus
- Globalization
- Global Economic Environment
- Financial Environment
- Cultural Issues Buying Behavior
- Political/Legal Environment
- Global Marketing Research
- Global Segmentation and Positioning
- Global Marketing Strategies
- Global Market Entry Modes
- Global Product Development
- Marketing Products and Services
- Global Pricing
- Communicating with the World Consumer
- Sales Management
- Global Logistics and Distribution
- Export/Import Management
- Planning
- Organization
- Control of Global Marketing Operations
- Marketing in Emerging Markets
- Global Marketing and the Internet
Evaluation process
The assessment is separated into two parts, the first being the assessment, which will be known as an internal evolution, along with the actual examination, which will be carried out only after the applicants have applied for it and will be treated as an external evolution.
Instructors
IIT Roorkee Frequently Asked Questions (FAQ's)
If they have any concerns, the candidate can contact their professors.
For this purpose, applicants are expected to contact the helpline number on the Swayam portal itself, which enables them to get maximum assistance in the admission process.
No, the course needs to be completed within the eight-week duration of the individual course.
An applicant with a background study in either MBA, M. Com, MIB, MBA-IB can qualify for this unique programme.
On the basis of the score, he or she will obtain in internal and external development, the success of the applicant will be decided.
The central module of the syllabus focuses on the interpretation of the core fundamentals of this particular field.
Prof. Zillur Rahman will take this course.
This is the undergraduate and postgraduate level preparation that will be offered for the course.
This specific scheme is a free government learning programme, there is no system of application fees, except for certification only the candidate must pay Rs. 1000.
During the course, the way of delivering lectures or instructions will stay the same, in English only.