Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Marketing Research and Analysis-II online programme is an extension of the Marketing research and analysis course. In the second part, emphasis will be laid on practical aspects and application for data analysis and research. To achieve that, the programme undertakes a step-by-step approach for researchers who have employed data analysis for thesis or publication work.
Through the Marketing Research and Analysis-II programme, industry professionals can experience how data analysis feels in real-time. It covers confusing topics like multivariate data analysis, which professionals and students find particularly challenging. Moreover, it also teaches research tools like various regression analysis techniques, univariate tests, factor and cluster analysis, and discriminant analysis.
For individuals looking for hands-on training, the Marketing Research and Analysis-II online training also provides training in platforms like AMOS and SPSS. The course also features a ton of video lectures, along with weekly assignments. Students can also earn a certificate after passing the final exam.
The Highlights
- Marketing and management studies programme
- Undergraduate/Postgraduate-level of difficulty
- 12-week training
- An IIT Roorkee offering
- Free audit
- Paid exam and certificate
- 100% online
- Proctored final exam
- FDP course approved by AICTE
Programme Offerings
- Free Audit
- Paid exam and certificate
- Undergraduate/Postgraduate-level of difficulty
- FDP course approved by AICTE
- 12-week training
- An IIT Roorkee offering
- 100% Online
- Proctored final exam
- Marketing and management studies programme
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 1000 | yes | IIT Roorkee |
An examination fee of Rs 1,000 must be paid if candidates wish to get the certificate. However, accessing the Marketing Research and Analysis-II course assignments and lectures is free of cost.
Marketing Research and Analysis-II fee structure
Course Name | Fees |
Marketing Research and Analysis-II | FREE |
Marketing Research and Analysis-II – (Certificate + Exam) | Rs. 1,000 |
Eligibility Criteria
No prior experience is required of students looking to enrol in the Marketing Research and Analysis-II training programme.
Certification qualifying details: Students will receive the certificate when they complete and submit all the assignments and pass the final offline exam.
What you will learn
By the end of the Marketing Research and Analysis-II training, you will have in-depth knowledge about concepts like:
- Research design
- Non-parametric
- Data purification
- Correlation and regression
- Cluster analysis
- ANOVA and its types
- Types of regression
- Exploratory factor analysis
- Confirmatory factor analysis
Who it is for
The intended audience for Marketing Research and Analysis-II online programme is:
- Undergraduate, Postgraduate, and PhD students in Social Sciences and Management
- Corporate Executives
Admission Details
- https://onlinecourses.nptel.ac.in/noc22_mg22/preview: Use this link to visit the Marketing Research and Analysis-II training webpage.
- Click on the ‘Join Now’ option after landing
- Login using your credentials. Register if you don’t already own a Swayam account.
- After successfully signing in, you can start learning.
Application Details
No dedicated application form needs to be filled in order to enrol in the Marketing Research and Analysis-II online course. However, if learners don’t have a Swayam account, they must provide details like name, email ID, work experience information, educational background for account creation.
The Syllabus
Evaluation process
Submission of all 12 assignments and clearing the final proctored test is necessary if students wish to earn the completion certificate Swayam offers. To do so, you will have to obtain a minimum of 40% in the assignments (Best of eight) and at least 40% in the final examination conducted at the offline NPTEL centre.
IIT Roorkee Frequently Asked Questions (FAQ's)
Yes, this is an AICTE approved FDP programme.
The course materials are open for access free of cost.
Yes, you need to pay Rs 1,000 to appear for the exam.
The course features 12 assignments.
IIT Roorkee offers the Marketing Research and Analysis-II programme.