Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Video and Text Based |
Course Overview
Certificate Program in Search Engine Marketing & Digital Marketing Analytics Online Course introduces learners to the tools and techniques involved in effective search engine marketing and digital marketing. The course will equip learners with the right skills to develop and implement data-driven decisions with the help of analytical tools. The course is led by experienced faculty at NMIMS.
After completing the Certificate Program in Search Engine Marketing & Digital Marketing Analytics Training successfully, learners will be rewarded with a course certificate. The course is offered by the experts at NMIMS Global Access School for Continuing Education. The simulation platforms and curriculum is designed and delivered by the renowned content provider, Stukent Edge.
The Highlights
- Certificate of completion
- 6 months duration
- Updated curriculum
- Lifetime access to course content
- Hands-on learning experience
- Worlds leading simulation program
- Experienced NMIMS online faculty
Programme Offerings
- Certificate of completion
- 6 months duration
- Updated Curriculum
- Hands-on Learning Experience
- Worlds Leading Simulation Program
- Experienced NMIMS Faculty
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | NMIMS Mumbai |
The full fee for the Certificate Program in Search Engine Marketing & Digital Marketing Analytics by NMIMS is 52,500 + GST and the term-wise fee is 27,500 + GST. There is an admission processing fee of Rs. 1,200 that needs to be paid by candidates. While enrolling in a program, candidates should pay an initial amount of Rs.5,000 for registration. There is a special 20% concession on the program fee for the members of the armed forces. You can get access to different loan options without the use of a credit card. There are EMI options of 3, 6, 9 and 12 months available using the credit cards of HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, HSBC Bank, Kotak Mahindra Bank and Standard Chartered Bank.
Certificate Program in Search Engine Marketing & Digital Marketing Analytics Fee Structure
Description | Amount |
Programme Fee - full-term | Rs. 52,500 + GST |
Programme Fee - term-wise | Rs. 27,500 + GST |
Admission Processing Fee | Rs. 1,200 |
Registration Fee | Rs. 5,000 |
Exam Fee | Rs. 600 per subject |
Eligibility Criteria
Eligibility
Students who have completed HSC/10+2 from a recognized board are eligible to apply for the course.
Students with SSC + 2 years of experience are eligible.
Exam Qualification Details
Students need to pass the examination of every subject to obtain the certificate.
What you will learn
After concluding the Certificate Program in Search Engine Marketing & Digital Marketing Analytics Classes, you will gain knowledge about these topics:
- Working of search engines
- Search engine algorithms
- Ways to optimize web presence using Search Engine Optimization (SEO)
- On-page and off-page SEO
- Search Engine Marketing (SEM) tools
- Writing ad copy for target audiences using SEM tools
- Google Ads platform
- Optimization of the media mix and budget allocation with the help of marketing technology tools
- Data analysis and data visualization
- Website analytics and search analytics
- Social media analytics and email analytics
Who it is for
- The course can be opted by anyone interested in learning about search engine marketing and digital marketing.
- The course can be opted by Digital Marketing Executives or SEO professionals who wish to upgrade their skills.
Admission Details
Given below are the steps to enroll in the Certificate Program in Search Engine Marketing & Digital Marketing Analytics Live Course:
Step 1: Go to the official website by clicking on the URL given below -
https://online.nmims.edu/programs/certificate-program-in-search-engine-marketing-digital-marketing-analytics/
Step 2: Click on the "Register" option located at the top right-hand corner.
Step 3: Click on the "New Applicant' option if you are new to the website or sign in with your credentials.
Step 4: Choose the program, fill in the details and pay the course fee to complete registration.
The Syllabus
- Introduction to Search Engine Optimization
- On-page SEO
- Off-page SEO
- SEO Analytics and Tools
- Mimic Social Simulation
- New Website: Design & Architecture
- Introduction to Paid Search
- Google Ads
- Amazon Marketing Services
- Display Advertising & Shopping Ads
- Paid Search Analytics
- Programmatic Buying
- Mimic Pro Simulation
- Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data
- Data Technologies and Marketing Data Platforms
- Measurement Model & Data-driven decisions
- Data Analysis
- Decision Optimization and Data Visualization
- Metrics, dimensions, KPIs and Interpretation for POEM media
- Mimic Digital Marketing Analytics Simulation
Instructors
NMIMS Mumbai Frequently Asked Questions (FAQ's)
Yes, the Certificate Program in Search Engine Marketing & Digital Marketing Analytics Course is offered as an online certificate course.
Yes, the Certificate Program in Search Engine Marketing & Digital Marketing Analytics Online Course provides lifetime access to course content for all candidates.
Yes, the loans are available to candidates without a credit card.
Yes, the course has a duration of 6 months.