Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Conversations with clients and stakeholders both inside and outside of a business can be initiated with the help of content strategy, which offers thought leadership. Conversations allow individuals to construct narratives that promote knowledge and use mental images while also being a natural approach for people to think about complex subjects. Content Strategy for Professionals: Engaging Audiences certification course is created by Northwestern University and is taught by John Lavine - Founder, Professor, Director, & Media Management Center, Candy Lee - Professor, and Randy Hlavac - CEO of Marketing Synergy, Inc which is delivered by Coursera.
Content Strategy for Professionals: Engaging Audiences online course is intended for practitioners at all organizational levels who wish to effectively apply their significant, strategic tales and information while utilizing tried-and-true tools and approaches to improve an audience's experiences and interests. Content Strategy for Professionals: Engaging Audiences online classes involve 6 hours of learning resources that cover subjects including brand management, content marketing, user experience, persona, media engagement, content strategies, and more.
The Highlights
- Shareable certificate of completion
- Self-paced course
- 6 hours effort
- 100% online content
- Flexible deadlines
Programme Offerings
- English video lectures with multiple subtitles
- 100% online content
- Learning resources
- Graded Assignments
- Graded Quizzes
- Case Studies
- Accessible on mobile devices and T
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
Depending on the monthly model of subscription, the Content Strategy for Professionals: Engaging Audiences certification fee is designed. The candidates requiring a certificate may choose from any one of the following:
Content Strategy for Professionals: Engaging Audiences Fee Structure
Description | Amount in INR |
1 month, 8 hours per week | Rs. 3,803 |
3 months, 3 hours per week | Rs. 7,606 |
6 months, 1 hour per week | Rs. 11,409 |
What you will learn
After completing the Content Strategy for Professionals: Engaging Audiences online certification, candidates will be introduced to the fundamentals of content marketing and brand management. Candidates will learn about various content strategies to draw in larger audiences as well as the tactics and strategies related to content creation. Candidates will gain knowledge of tactics for targeting an audience by using a story arc, appropriate tone, and voice for their content. Additionally, candidates will learn about the strategies used to engage the media and deliver a superior user experience.
Who it is for
The Syllabus
Videos
- Introduction from Professor Lee
- What is Content Strategy?
- John's Three Truths
- It's Not Smart if It's Not Strategic
- Intro to Audience and Experiences
Readings
- What is Content Strategy?
- Course Content and Schedule
- How Do I Get The Most Out Of This Course?
- Meet the Team
- Using Medill on Media Engagement
- An Introduction
Videos
- Understanding Your Audience
- Creating Personas
- Segmenting Your Audience
- Targeting an Audience with Experiences
- Marketing/Branding Your Content Pt. 1
- Marketing/Branding Your Content Pt. 2
- Creating a Core Creative Concept
Readings
- The Identity Experience
- Media Concepts
- The Case Study
Videos
- What Are Experiences?
- Why Do Experiences Matter?
- Understanding the Experiences
- How Experiences Apply to Content
- Development of Tone and Voice
- Importance of a Unique Content Voice
- Best Practices for Professional Writing
- Using a Story Arc with Content
Readings
- The Talk About and Share Experience
- The Makes Me Smarter Experience
- Join us for MOOC 2 - Managing Content!
- Other Resources