Content Strategy for Professionals: Expanding Your Content’s Reach

Content strategy is the planning, execution, governance, and ongoing management of the content lifecycle to support critical business activities. The content marketing strategy is essentially your brand's game plan for driving traffic, leads, engagement, sales, and other business results via content. For professionals, it is one of the most crucial aspects of your marketing strategy. Content Strategy for Professionals: Expanding Your Content’s Reach certification is taught by John Lavine, who is the Founder, Professor, and Director, of Media Management Center, professor candy lee and Randy Hlavac from Northwestern University & CEO of Marketing Synergy, Inc is created by Northwestern University which Coursera offers. 

Content Strategy for Professionals: Expanding Your Content’s Reach online course is a self-paced learning program that involves 5 hours of comprehensive lectures that aims to provide learners with a thorough overview of the topic in content strategy as well as content specialization. Content Strategy for Professionals: Expanding Your Content’s Reach online classes provide an understanding of the topics such as utilizing content trends, social networks, and digital media, as well as interactivity and gamification which includes interacting with diverse digital groups across all social media channels.