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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesCoursera

The Syllabus

Video
  • Introduction
Reading
  • How this course works

Videos
  • Platforms as Matchmakers...and beyond
  • The Platforms' DNA and value creation drivers
  • Activity 1 - Talking with Matteo Sarzana
Readings
  • Additional resources
  • Activity 1

Videos
  • Chicken and Egg Paradox
  • Collaboration to launch a platform
  • From linear value chain business to a platform-based one
  • The Avengers and the Knowledge Platform Strategy
Readings
  • Additional resources 
  • Additional resources 
  • Additional resources 
  • Additional resources

Videos
  • Quantity VS Quality
  • Moving towards multi-sided platforms: supply-side extensions
  • Moving towards multi-sided platforms: transactional advertising and data trading
  • Activity 2 - Talking with Alessandro Cadoni 
  • The process to implement Platform Thinking
Readings
  • Additional resources
  • Additional resources
  • Additional resources
  • Activity 2
  • Additional resources
  • Activity 3
  • Let's wrap up!
Practice Exercise
  • Quiz

Articles

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