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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 2421 | yes | Coursera |
The Syllabus
Videos
- Welcome
- What do we need to learn about Digital Transformation?
- Interview by Eric Veal on "Digital Transformation" for AppsJack podcast
- The Revolution
- Hype and adoption - Part I
- Hype and adoption - Part II
- Digital Master
- Embrace the present and build the future
- Leading for innovation
- Knowing and loving your customer
- The human factor
- How to get business and IT right?
- What did we learn about Digital Transformation?
Readings
- What is digital transformation?
- GERMAN: 2017 Study on Digital Transformation in Germany
- Keeping Score: Why digital transformation matters?
Practice Exercise
- Test your knowledge about Digital Transformation
Videos
- What will we learn about virtual, mixed, and augmented reality?
- Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers
- What is the difference between AR and VR? And why do I care?
- What do you need to experience and enjoy VR or AR content?
- Content rules all around! In 360 degrees, content rules even more
- Show me the money. Billions in the AR and VR markets
- What does NASA, Ikea, BMW, and others do with AR and VR?
- How to go shopping in a virtual world? The retail industry experience
- My own virtual experience
- Succeeding in Marketing and Advertising with VR and AR
- What did we learn about virtual, mixed and augmented reality?
Readings
- 2021: AR, VR and Mixed Reality in post-pandemic times?
- VR, AR, MR and What Does Immersion Actually Mean?
- Video: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide
- How VR And AR Can Enhance The Retail Experience
- A preview of the first wave of AR apps coming to iPhones
- How to Create a Content Marketing Strategy for Virtual Reality
- The Next-Generation of Virtual Reality for Brands and Marketing
- Augmented Reality: Marketing's Trillion-Dollar Opportunity
- Video: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)
Practice Exercise
- Test your knowledge about virtual, mixed and augmented reality
Videos
- What will we learn about Internet of Things?
- What is Internet of Things?
- Market trends and key companies and technologies
- The monetary and competitive opportunity of “The Internet of Things”
- How real companies embrace IoT
- A world of possibilities: IoT Communities for you
- The customer journey with IoT
- Blueprint Journey IoT
- What did we learn about IoT?
Readings
- 2017 Internet Of Things (IoT) Intelligence Update
- Video: Create the Internet of Your Things - Microsoft's Vision for IoT
- How The Internet of Things Will Impact Customer Service
- Unlocking The Value Of The Industrial Internet Of Things (IIoT) And Big Data In Manufacturing
- How The Internet Of Things Is Changing Online Marketing
- Video: From Field to Fork - a Single ERP Solution for the Entire Food Supply Chain
- Case study: manufacturing
- The Tesla IoT Car
- Why IoT and Why Now?
- Refillable cups, popcorn buckets, and coke freestyle at universal orlando – complete insider’s guide
- Data Privacy? Who Owns My Data?
Practice Exercise
- Test your knowledge about IoT
Videos
- What are we going to learn about Big Data and Artificial Intelligence?
- The key terms about big data and artificial intelligence
- The not so secret sources of all that data you should know
- The Who is Who of Big Data and AI
- Will Artificial Intelligence replace your and my job?
- Ways to leverage big data in your marketing strategy
- Intelligent Customer Engagement requires AI
- Learning from Companies using AI
- Getting Future Ready with AI
- Scenarios for your organization
- What did we learn about Big Data and AI?
Readings
- Between coffee sips: The Starbucks Case
- More terms you may want to know
- Contradictory views of technology and science leaders
- What Data-Driven Creative Means For The Future Of Advertising
Practice Exercise
- Test your knowledge about Big Data and Artificial Intelligence
Videos
- What will we learn about blockchain?
- Changing every game
- Building the foundations from Computer Science
- The key concepts of Blockchain technology
- Show me the money
- What is a smart contract?
- Funding on steroids
- Blockchain is everywhere: From Healthcare to Media
- Chain your customers with blockchain technologies
- How is trust in advertisement possible?
- Blockchain and black markets
- Communities on the move
- Blockchain based future is as unlikely as a future without the Internet
- Guest Lecture by Jeremy Epstein - Marketing with Blockchain Technology
- What did we learn about Blockchain?
- End of the course: Keep learning!
Readings
- Blockchain: a short-lived illusion or a real game changer?
- OPTIONAL: The CMO Primer For The Blockchain World (by Jeremy Epstein)
Practice Exercise
- Test your knowledge about Blockchain
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