Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Connect with Diverse Audiences during a Public Health Crisis is a beginner-level fully online course that will help you understand the role of public health communicators. This course will let you know a meaningful connection with the audience can be established to understand their needs. Connect with Diverse Audiences during a Public Health Crisis certification by Coursera helps you to provide clarity and accuracy to communicate health information to the audience. In the course, you will learn how to focus on your audience, how to draw your communication strategy, and how to confidently give media interviews.
Connect with Diverse Audiences during a Public Health Crisis certification course also provides you with strategies to overcome stereotypes and assumptions about the crisis. The instructor of the course is Brenda Hoffman and is an Associate Professor of Practice at the State University of New York. You will also learn the importance of audience segmentation in the situation of the public health crisis.
The Highlights
- Offered by The State University of New York.
- 100% Online.
- 13 hours to Complete.
- Beginner Level.
Programme Offerings
- flexible schedule
- Shareable Certificate
- Subtitles.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
Connect with Diverse Audiences during a Public Health Crisis certification fees depend on the duration of the course candidate chooses. The course gives three duration options: 1 month, 3 months, and 6 months. Additionally, Coursera provides the flexibility of EMI payment and a 14-day refund policy.
Connect with Diverse Audiences during a Public Health Crisis Fee
Mode of Enrolment | Fee |
1 Month Plan | Rs.4,115 |
3 Months Plan | Rs. 8,230 |
6 Months Plan | Rs. 12,345 |
Eligibility Criteria
Certification Qualifying Details
By passing all the assignments you will earn your certification in Connect with Diverse Audiences during a Public Health Crisis training. The assignments can be quizzes as well as peer-graded assignments. In order to pass the graded assignments you can take help from readings and videos which are there in the course syllabus.
What you will learn
Upon successful completion of Connect with Diverse Audiences during a Public Health Crisis certification syllabus you will be able to motivate people to act on health information. You will also be able to develop communication strategies that will help you to reach out to your audience. The course also emphasizes persuasive communication and how to frame public health issues.
Who it is for
Connect with Diverse Audiences during a Public Health Crisis classes cater to individuals aspiring to pursue any of the following career paths:
Admission Details
To apply for the Connect with Diverse Audiences during a Public Health Crisis online course, you need to follow these steps:
Step 1: Log in to your account of Coursera by https://www.coursera.org/.
Step 2: Browse on to “Business” followed by “Leadership and Management” or directly access the course at https://www.coursera.org/learn/diverse-audiences-public-health-crisis
Step 3: Then click on the "Enroll for Free" button.
Step 4: For paid course, you need to pay the fees through their portal.
Step 5: For a free course, you can directly access the course without paying anything by just clicking on the audit option.
The Syllabus
Videos
- Introduction to Audience Segmentation
- Definition and Origins of Audience Segmentation
- Examples of Audience Segmentation
- Benefits and The Segmentation Process
Readings
- Digital Segmentation of Priority Populations in Public Health
- Audience Segmentation Techniques
- Segmentation in Health Communication Campaigns
- Audience Segmentation to Disseminate Behavioral Health Evidence to Legislators
- Stimulating Dialogues on Health Topics in Collaboration with Social Media Influencers
Practice Exercises
- Check Your Understanding
- Check Your Understanding
- Check Your Understanding
- Check Your Understanding
Peer Review
- Audience Segmentation Assessment
Videos
- Getting to Know Your Audience & Creating Memorable Messages
- Recognizing Biases, Assumptions, and Stereotypes
- Overcoming Your Curse of Knowledge
- Strategizing Your Talking Points
Readings
- The Science of Empathy
- CDC: Understanding Audiences in the Context of Crisis Communication
- WEBINAR: Selling without Selling Out: How to Communicate Science
- Empathy and the Health of Populations
- Duke Experts: Meet Vaccine Skeptics with Empathy
Practice Exercises
- Check Your Understanding
- Check Your Understanding
- Check Your Understanding
- Check Your Understanding
Peer Review
- Audience Analysis Case Study Assessment
Discussion Prompt
- Webinar Reflection
Videos
- Message Framing
- Artistic Proofs
- Information Source and Message Factors
Readings
- Framing Public Health Issues
- Risk = Hazard + Outrage
- Designated Spokesperson & Nonverbal Communication
- Narrative Health Communication: The Influence of Exemplars in the News
Practice Exercises
- Check Your Understanding
- Check Your Understanding
- Check Your Understanding
Peer Review
- Analyzing Source and Message Factors Assessment
Discussion Prompt
- Artistic Proofs in Practice
Videos
- Preparing for Media Interviews
- Interview Logistics
- Strategizing Talking Points for Interviews
Readings
- Working with the Media
- Media Interviews: Avoiding Pitfalls; Understanding Stakeholders; Preparing Messages
Practice Exercises
- Check Your Understanding
- Check Your Understanding
- Check Your Understanding
Peer Review
- Strategizing Assessment
Discussion Prompt
- Your Experience with the Media
Instructors
SUNY Frequently Asked Questions (FAQ's)
After your enrolment in the course, you will have access to all the lectures and assignments.
If you purchase the certificate, you will receive the certification of completion from the State University of New York and you will have access to graded assignments.
The duration of this course is 13 hours.
The mode of this programme is online.
Candidates from medical backgrounds would be beneficial from this course.