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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 2422 | yes | Coursera |
The Syllabus
Videos
- What is Your Online Business?
- What is Your Online Business? Part 2
- Open Your Business Bank Account
- Meet the Business Owners
- Zoom Chat: "Introduction to Black Monarchy"
- Zoom Chat: "Introduction to Classic Knot"
- Zoom Chat: "Introduction to Stitch Buffalo"
- Zoom Chat: "Introduction to Elle James"
- Zoom Chat: "Introduction to Zandra Beauty"
- It’s All About Your Customers
- It’s All About Your Customers Part 2
- Zoom Chat: "Now Is The Time To Go Online" with Courtney from Elle James
- Zoom Chat: "Targeting Your Customers" with Phylicia from Black Monarchy
- Zoom Chat: "The Many Uses Of A Pitch Deck" with Phylicia From Black Monarchy
- Creating Your Brand
- Zoom Chat: "Defining a Brand" with Courtney from Elle James
- Creating Your Brand Part 2
- Zoom Chat: "Social Change as Part of Your Brand" with Zandra from Zandra Beauty
- What Makes Your Business Different From Your Competitors?
- What Makes Your Business Different From Your Competitors? Part 2
- Zoom Chat: "Telling Your Story" with Phylicia from Black Monarchy
Readings
- Course Acknowledgements
- Student Activity: Explore Online Businesses
- Student Activity: Naming Your Online Business
- Student Activity: Explore SBS
- Assignment #1 & Resources for ALL Course Assignments incl. Pitch Deck Template
- Student Activity: Build Your Persona
- Assignment #2: Bring More Value to Your Pitch Deck
- Resources Referenced in 'Creating Your Brand'
- Student Activity: Branding Your Business
- Assignment #3: Bring More Value to Your Pitch Deck
- Student Activity: Competitor Website Branding
- Assignment #4: Bring More Value to Your Pitch Deck
Practice Exercise
- #1
- #2
- #3
- #4
Videos
- Website Launch Overview
- Zoom Chat: "Your Website Can Sell More Than Your Products" with Zandra from Zandra Beauty
- Decisions to be Made
- Decisions to be Made Part 2
- Zoom Chat: "Choosing a Web Platform" with Courtney from Elle James
- Zoom Chat: "Choosing a Web Platform"-Continued, with Courtney from Elle James
- Design & Copy
- Design & Copy Part 2
- Design & Copy Part 3: Assignment Instructions
- Photography
- Photography Part 2
Readings
- Student Activity: Rate Competitor's Site
- Assignment #5: Bring More Value to Your Pitch Deck
- Student Activity: Platform Comparisons
- Student Activity: ECommerce Platforms
- Assignment #6: Bring More Value to Your Pitch Deck
- Student Activity: Browse Your Platform's Theme
- Student Activity: Your Copy Deck
- Assignment #7: Bring More Value to Your Pitch Deck
- Student Activity: Shot List
- Assignment #8: Bring More Value to Your Pitch Deck
Practice Exercise
- #5
- #6
- #7
- #8
Videos
- Getting Into Production
- Getting Into Production Part 2
- Behind the Scenes
- Behind the Scenes Part 2
- Zoom Chat: "Tracking Orders in a Small Business" with Shelden of Classic Knot
- Before You Go Live
- Before You Go Live Part 2
- Before You Go Live Part 3
- Developing Your Brand Launch KPI's
- Zoom Chat: "Keeping Up With Google" with Courtney from Elle James
- Developing Your Brand Launch KPI's Part 2
- Zoom Chat: "The Importance of Your Pitch Deck" with Phylicia from Black Monarchy
Readings
- Student Activity: DIY vs. Hire
- Student Activity: Scope of Work
- Assignment #9: Bring More Value to Your Pitch Deck
- Student Activity: Search Strategy
- Student Activity: Create SKUs
- Assignment #10: Bring More Value to Your Pitch Deck
- Assignment #11: Bring More Value to Your Pitch Deck
- Student Activity: Create an E-mail List and E-mail Marketing
- Student Activity: Google Analytics
- Assignment #12: Bring More Value to Your Pitch Deck
Practice Exercise
- #9
- #10
- #11
- #12
Videos
- Keeping Up Your Shop
- Zoom Chat: "Tracking Inventory As You Grow" with Dawne from Stitch Buffalo
- Keeping Up Your Shop Part 2
- Zoom Chat: "Listening to the Customer" with Zandra from Zandra Beauty
- Keeping Up Your Shop Part 3
- Marketing & Sales Part 1
- Zoom Chat: "How Social Media Drives Sales" with Dawne from Stitch Buffalo
- Marketing & Sales Part 2
- Marketing Channels
- Content Marketing
- Content Marketing Part 2
- Zoom Chat: "Growing Your Customer Base" with Courtney from Elle James
- PR Overview
- Create a Press Release
- Media Pitch
- Zoom Chat: "Alternate Ways to Use Your Social Media" with Dawne from Stitch Buffalo
- Zoom Chat: "Gaining Confidence" with Phylicia from Black Monarchy
Readings
- Student Activity: Website Refresh
- Student Activity: Staying on Track
- Assignment #13: Bring More Value to Your Pitch Deck
- Student Activity: Selling on Social Media Channels
- Student Activity: Email Campaign
- Assignment #14: Bring More Value to Your Pitch Deck
- Student Activity: Calendar Strategy
- Assignment #15: Bring More Value to Your Pitch Deck
- Student Activity: Add PR Activities to Your Content Calendar 2021
- Student Activity: Press Release
- Student Activity: Media Pitch
- Assignment #16: Polishing Your Pitch Deck
- Launch Your Online Business Closure
- Launch Your Online Business Key Take-aways
Practice Exercise
- #13
- #14
- #15
- #16
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