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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 2436yesCoursera

The fees for the course Launch Your Online Business is -

HeadAmount in INR
Certificate FeesRs. 2,436

 


The Syllabus

Videos
  • What is Your Online Business? 
  • What is Your Online Business? Part 2
  • Open Your Business Bank Account
  • Meet the Business Owners
  • Zoom Chat: "Introduction to Black Monarchy"
  • Zoom Chat: "Introduction to Classic Knot"
  • Zoom Chat: "Introduction to Stitch Buffalo"
  • Zoom Chat: "Introduction to Elle James" 
  • Zoom Chat: "Introduction to Zandra Beauty"
  • It’s All About Your Customers 
  • It’s All About Your Customers Part 2
  • Zoom Chat: "Now Is The Time To Go Online" with Courtney from Elle James
  • Zoom Chat: "Targeting Your Customers" with Phylicia from Black Monarchy
  • Zoom Chat: "The Many Uses Of A Pitch Deck" with Phylicia From Black Monarchy
  • Creating Your Brand 
  • Zoom Chat: "Defining a Brand" with Courtney from Elle James
  • Creating Your Brand Part 2
  • Zoom Chat: "Social Change as Part of Your Brand" with Zandra from Zandra Beauty
  • What Makes Your Business Different From Your Competitors? 
  • What Makes Your Business Different From Your Competitors? Part 2
  • Zoom Chat: "Telling Your Story" with Phylicia from Black Monarchy
Readings
  • Course Acknowledgements
  • Student Activity: Explore Online Businesses
  • Student Activity: Naming Your Online Business
  • Student Activity: Explore SBS
  • Assignment #1 & Resources for ALL Course Assignments incl. Pitch Deck Template
  • Student Activity: Build Your Persona 
  • Assignment #2: Bring More Value to Your Pitch Deck
  • Resources Referenced in 'Creating Your Brand'
  • Student Activity: Branding Your Business
  • Assignment #3: Bring More Value to Your Pitch Deck
  • Student Activity: Competitor Website Branding
  • Assignment #4: Bring More Value to Your Pitch Deck
Practice Exercise
  • #1
  • #2
  • #3
  • #4

Videos
  • Website Launch Overview 
  • Zoom Chat: "Your Website Can Sell More Than Your Products" with Zandra from Zandra Beauty
  • Decisions to be Made
  • Decisions to be Made Part 2
  • Zoom Chat: "Choosing a Web Platform" with Courtney from Elle James
  • Zoom Chat: "Choosing a Web Platform"-Continued, with Courtney from Elle James
  • Design & Copy
  • Design & Copy Part 2
  • Design & Copy Part 3: Assignment Instructions
  • Photography
  • Photography Part 2
Readings
  • Student Activity: Rate Competitor's Site
  • Assignment #5: Bring More Value to Your Pitch Deck
  • Student Activity: Platform Comparisons
  • Student Activity: ECommerce Platforms
  • Assignment #6: Bring More Value to Your Pitch Deck
  • Student Activity: Browse Your Platform's Theme
  • Student Activity: Your Copy Deck
  • Assignment #7: Bring More Value to Your Pitch Deck
  • Student Activity: Shot List
  • Assignment #8: Bring More Value to Your Pitch Deck
Practice Exercise
  • #5
  • #6
  • #7
  • #8

Videos
  • Getting Into Production
  • Getting Into Production Part 2
  • Behind the Scenes
  • Behind the Scenes Part 2
  • Zoom Chat: "Tracking Orders in a Small Business" with Shelden of Classic Knot
  • Before You Go Live
  • Before You Go Live Part 2
  • Before You Go Live Part 3
  • Developing Your Brand Launch KPI's
  • Zoom Chat: "Keeping Up With Google" with Courtney from Elle James
  • Developing Your Brand Launch KPI's Part 2
  • Zoom Chat: "The Importance of Your Pitch Deck" with Phylicia from Black Monarchy
Readings
  • Student Activity: DIY vs. Hire
  • Student Activity: Scope of Work
  • Assignment #9: Bring More Value to Your Pitch Deck
  • Student Activity: Search Strategy 
  • Student Activity: Create SKUs
  • Assignment #10: Bring More Value to Your Pitch Deck
  • Assignment #11: Bring More Value to Your Pitch Deck
  • Student Activity: Create an E-mail List and E-mail Marketing
  • Student Activity: Google Analytics
  • Assignment #12: Bring More Value to Your Pitch Deck
Practice Exercise
  • #9
  • #10
  • #11
  • #12

Videos
  • Keeping Up Your Shop
  • Zoom Chat: "Tracking Inventory As You Grow" with Dawne from Stitch Buffalo
  • Keeping Up Your Shop Part 2
  • Zoom Chat: "Listening to the Customer" with Zandra from Zandra Beauty
  • Keeping Up Your Shop Part 3
  • Marketing & Sales Part 1
  • Zoom Chat: "How Social Media Drives Sales" with Dawne from Stitch Buffalo
  • Marketing & Sales Part 2
  • Marketing Channels
  • Content Marketing
  • Content Marketing Part 2
  • Zoom Chat: "Growing Your Customer Base" with Courtney from Elle James
  • PR Overview
  • Create a Press Release
  • Media Pitch
  • Zoom Chat: "Alternate Ways to Use Your Social Media" with Dawne from Stitch Buffalo
  • Zoom Chat: "Gaining Confidence" with Phylicia from Black Monarchy
Readings
  • Student Activity: Website Refresh
  • Student Activity: Staying on Track
  • Assignment #13: Bring More Value to Your Pitch Deck
  • Student Activity: Selling on Social Media Channels 
  • Student Activity: Email Campaign
  • Assignment #14: Bring More Value to Your Pitch Deck
  • Student Activity: Calendar Strategy
  • Assignment #15: Bring More Value to Your Pitch Deck
  • Student Activity: Add PR Activities to Your Content Calendar 2021
  • Student Activity: Press Release
  • Student Activity: Media Pitch
  • Assignment #16: Polishing Your Pitch Deck
  • Launch Your Online Business Closure
  • Launch Your Online Business Key Take-aways
Practice Exercise
  • #13
  • #14
  • #15
  • #16
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