What is ethical social media use? Interview with Dr. Fiona Martin, academic, University of Sydney
What are social media?
What is my online identity?
The selfie phenomenon and new digital economies. Interview with Associate Professor Kath Albury, University of New South Wales
Who uses social media?
Connect me to the bigger picture
Module 1 summary
Readings
Module 1 readings
Tweet your core affiliation
Practice Exercise
Social media concepts
Videos
Introduction to Module 2
What is the difference between a network and a community?
What is user-created content?
What motivates users to contribute to cultural production? Interview with Professor Axel Bruns, Queensland University of Technology
How to engage users through participatory projects. Interview with Jennifer Lam, Director/Digital Media Strategist, Bamboo Garden
Social media's hidden power agents
Community management. Interview with Venessa Paech
Module 2 summary
Readings
Module 2 readings
Optional activity: managing your social media
Practice Exercise
Who are the users of social media?
Videos
Introduction to Module 3
The impact of social media on cultural production
How are cultural institutions incorporating social media? Interview with Claire Joachim, Social Media Specialist, Sydney Opera House
How are global institutions using social media?
Participatory culture and media organisations. Interview with Rod McGuinness, Social Media Coordinator, Radio Division, Australian Broadcasting Commission (ABC)
What are precarious labour models?
Politics and social media. Interview with Dr Mitchell Hobbs, University of Sydney
Social media, politics and trolling. Interview with David Shoebridge, Australian politician, Member of the New South Wales Legislative Council
Module 3 summary
Readings
Module 3 readings
Optional activity: Explore a cultural institution's social media
Practice Exercise
Participatory Culture and Media Organisations
Videos
Introduction to Module 4
What are data analytics?
How do we generate meaning from social media data analytics?
How do we incorporate data analytics into user engagement strategies? Interview with Joe Cothrel, Chief Community Officer, Lithium Technologies Chicago, Illinois
Iterative social media design
Module 4 summary
Readings
Module 4 readings
Optional activity: Interpreting social media data
Practice Exercise
Social Media Data Analytics
Videos
Introduction to Module 5
University ethics. Interview with Dr. Margaret Faedo, Research Integrity and Ethics, University of Sydney.
Social media & disability. Interview with Professor Gerard Goggin, University of Sydney
The ethics of social media births and deaths. Interview with Dr. Tama Leaver, Curtin University