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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 2421yesCoursera

The Syllabus

Videos
  • Introduction to ethical social media
  • Navigating the MOOC
  • Introduction to module 1
  • What is ethical social media use? Interview with Dr. Fiona Martin, academic, University of Sydney
  • What are social media?
  • What is my online identity?
  • The selfie phenomenon and new digital economies. Interview with Associate Professor Kath Albury, University of New South Wales
  • Who uses social media?
  • Connect me to the bigger picture
  • Module 1 summary
Readings
  • Module 1 readings
  • Tweet your core affiliation
Practice Exercise
  • Social media concepts

Videos
  • Introduction to Module 2
  • What is the difference between a network and a community?
  • What is user-created content?
  • What motivates users to contribute to cultural production? Interview with Professor Axel Bruns, Queensland University of Technology
  • How to engage users through participatory projects. Interview with Jennifer Lam, Director/Digital Media Strategist, Bamboo Garden
  • Social media's hidden power agents
  • Community management. Interview with Venessa Paech
  • Module 2 summary
Readings
  • Module 2 readings
  • Optional activity: managing your social media
Practice Exercise
  • Who are the users of social media?

Videos
  • Introduction to Module 3
  • The impact of social media on cultural production
  • How are cultural institutions incorporating social media? Interview with Claire Joachim, Social Media Specialist, Sydney Opera House
  • How are global institutions using social media?
  • Participatory culture and media organisations. Interview with Rod McGuinness, Social Media Coordinator, Radio Division, Australian Broadcasting Commission (ABC)
  • What are precarious labour models?
  • Politics and social media. Interview with Dr Mitchell Hobbs, University of Sydney
  • Social media, politics and trolling. Interview with David Shoebridge, Australian politician, Member of the New South Wales Legislative Council
  • Module 3 summary
Readings
  • Module 3 readings
  • Optional activity: Explore a cultural institution's social media
Practice Exercise
  • Participatory Culture and Media Organisations

Videos
  • Introduction to Module 4
  • What are data analytics?
  • How do we generate meaning from social media data analytics?
  • How do we incorporate data analytics into user engagement strategies? Interview with Joe Cothrel, Chief Community Officer, Lithium Technologies Chicago, Illinois
  • Iterative social media design
  • Module 4 summary
Readings
  • Module 4 readings
  • Optional activity: Interpreting social media data
Practice Exercise
  • Social Media Data Analytics

Videos
  • Introduction to Module 5
  • University ethics. Interview with Dr. Margaret Faedo, Research Integrity and Ethics, University of Sydney.
  • Social media & disability. Interview with Professor Gerard Goggin, University of Sydney
  • The ethics of social media births and deaths. Interview with Dr. Tama Leaver, Curtin University
  • Module 5 summary3m
  • MOOC Summary
Reading
  • Module 5 readings
Practice Exercise
  • Social media ethics

Instructors

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