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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Course Overview

Why We Post: the Anthropology of Social Media certification is a 5 weeks online course that is free, and has been developed by FutureLearn in partnership with UCL (University College London). This certification course is dependent on the work done by 9 Anthropologists who had spent 15 months in the different field sites of Chile, Brazil, England, India, Trinidad, Turkey, and more.

With the Why We Post: the Anthropology of Social Media certification syllabus, candidates can discover a new meaning of Social Media Marketing which is not based on how capable the platform is but is focused on the posted content. This will help the participants why memes, photos, and selfies are important for communication.

Why We Post: the Anthropology of Social Media training for 3 hours every week will explain what impact social media has on education, Political Science, gender equality, privacy, Commerce, etc. Also, social media has different roles to play while in different regions, and participants will be able to know that by using an anthropological and comparative approach.

The Highlights

  • Course on social media anthropology
  • 5 weeks course
  • Every week 3 hours session
  • Self-learning process
  • Certificate of completion

Programme Offerings

  • 5 Weeks Course
  • Online Course
  • 3 Hours Weekly Sessions
  • Certificate of completion
  • Progress Mapping
  • Global Classroom
  • self paced course

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 1300yesFuturelearn

The information regarding the fee of  Why we Post the Anthropology of Social Media course by Future Learn is mentioned below

  • The course can be accessed free of cost but a certificate won’t be provided

The details regarding the fee are mentioned below

Course
Amount in Rupees
Limited Access
Free
Buy This Course
₹1,300/one-off payment
Subscribe and Save
₹6,500/month

Eligibility Criteria

Educational Qualification

  • Candidates applying can be certificate holders, or graduates, or even Ph.D. students.

Work Experience

  • It does not matter whether candidates have any experience in handling social media accounts or not can pursue this programme.

Certification Qualifying Details

  • As long as candidates completely undergo all the topics in the syllabus, and sit for the related assessments they are good to receive the Why We Post: the Anthropology of Social Media certification by FutureLearn.

What you will learn

Knowledge of Anthropology

As and when the course progresses, and ends, the candidates will be doing the following:

  • For evidence like cross-cultural quantitative, and qualitative ones, candidates will be applying critical thinking.
  • By using the anthropological perspective, candidates will work on mini-research projects, by analyzing social media.
  • Candidates will be coating their own perspective of social media with respect to those based on other cultural backgrounds.

Who it is for

Nothing specific is mentioned about the group of candidates pursuing this course. Only if the candidates possess an interest in developing knowledge, and skills in social media and its uses can anticipate learning this course.


Admission Details

Let us glance at the details of the admissions process for this specific certification course down below:

Step 1: Candidates can visit the official website in their browser of Why We Post: the Anthropology of Social Media course.

Step 2: After scrolling down a bit, candidates detect the button ‘Join the course for free.

Step 3: Candidates must click the ‘Join course for free’ button for further insights on the registration process.

Step 4: Learners will be seeing the registration page as soon as they click the above button.

Step 5: By providing some little details, candidates will create a new account that will give direct admission to this course.

Application Details

To avoid nuisance, FutureLearn has not prepared any application form. They have directly requested the candidates to create new accounts through the FutureLearn website, and then take admission. For the new accounts to be created, candidates need their correct Gmail ids or Facebook credentials.

The Syllabus

Introduction
  • What is this course about?
  • What are your assumptions about social media?
  • What does social media mean to you?
  • What are the most popular social media platforms?
  • Content, not platforms
  • Scalable Sociality - our definition of social media
Academic approaches to social media
  • Academic approaches to social media
  • How do anthropologists study social media?
  • What is anthropology?
The research project
  • Meet the team
  • Questions of methodology
  • A comparative approach: social media, work and leisure
The English fieldsite
  • Our English fieldsite: meet the people
  • The English fieldsite and the Goldilocks strategy
  • What is Twitter?
  • Practical uses of our research 1: the hospice
  • Practical uses of our research 2: the school
Summary and practical
  • Summary and practical task

Introducing the fieldsites
  • The image as communication
  • Introduction to our Trinidad and south Italy fieldsites
  • Meet the people: Italy
  • Meet the people: Trinidad
Social visibility
  • The look’ – what is social visibility?
  • Selfies
  • Meet Shanz from Trinidad
  • Meet Pietro from south Italy
Memes and values
  • Visual posts in Trinidad
  • Visual posts in south Italy
  • Memes
  • The moral meme
  • Images and aspirations – a discussion
Illiteracy, summary and practical
  • Visual posting and illiteracy
  • Summary
  • Practical exercise

Introduction to this week's fieldsites
  • Introduction
  • Introduction to this week's fieldsites
  • Meet the people: Turkey
  • Meet the people: South India
Social media and politics
  • Focusing on social media and politics
  • Social media and politics: key issues?
  • The appearance of politics on south Indian social media
  • Social media and politics - a global comparison
  • Is social media a conservative space?
Social media and gender
  • The impact on gender
  • The impact of social media on gender in southeast Turkey
  • Social media and gender - an illustration
  • Social media and gender - a global comparison
Platforms or users?
  • Should we focus on platform design or user content?
Conclusions and practical
  • So, what have we learnt this week?
  • Practical

Introducing this week's fieldsites
  • What’s special about China?
  • Getting to know 649 million Chinese internet users
  • Chinese social media platforms
Polymedia
  • The theory of polymedia
  • What do you think about polymedia?
  • A story about polymedia
Comparing the Chinese fieldsites
  • 'Traditional’ new media in rural China
  • Becoming urban in industrial China
  • Alternative uses of social media in China
Social media and education
  • School’s out: social media and education
  • Social media: from formal to informal learning
Social media and commerce
  • The business of Chinese social media
  • Business on social media
Social media and privacy
  • Privacy: sharing passwords
  • Keeping secrets: social media and privacy
Summary and practical
  • What have we learnt this week?
  • Practical

Introducing this week's fieldsites
  • Introduction to the week
  • A brief introduction to our fieldsites in Chile and Brazil
  • Meet the people: Brazil
  • Meet the people: Chile
Social inequality
  • Social media and social mobility in Brazil
  • Show-off Brazilians and humble Chileans in photos
  • Distinction, class differences and social media
  • 'Stush' and 'ghetto'
Identity and normativity
  • Social media and identity in Chile
  • Instagram during an earthquake in Chile
  • Normativity - behaving appropriately
Summary and practical
  • Summary and practical
Conclusions of course and further activities
  • Homogeneity or heterogeneity
  • Has social media changed what it means to be human?
  • Final thoughts
  • What next and acknowldgements

Instructors

UCL London Frequently Asked Questions (FAQ's)

1: How to get access for a lifetime for this course on FutureLearn?

For lifetime access candidates must choose from the Upgrade or Unlimited versions.

2: Can the candidates have any control over their learning speed?

Yes, the candidates can control when and at what time they can learn the Why We Post: the Anthropology of Social Media certification course.

3: Which university is the content supplier of this programme?

For this online programme, the UCL (University College London) is the content supplier.

4: What kind of online course is this programme?

Why We Post: the Anthropology of Social Media course is a course related to politics.

5: Are there any chances of getting a free achievement certificate?

There are no chances of getting a free achievement certificate by the candidates.

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