Careers360 Logo
Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure
Compare

Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 2421yesCoursera

The Syllabus

Videos
  • Introduction to the course “Multilatinas and Latin American companies”
  • How do multilatinas create competitive advantage?
  • The power of a brand
  • Technology to develop competitive advantage
Readings
  • Course presentation
  • Tips for success
  • The role of multilatinas in Latin American countries
  • Beyond cost leadership
  • Discovering how multilatinas compete
  • Connected products
Practice Exercises
  • Test your hypothesis
  • The competitive advantage of multilatinas

Videos
  • Ecopetrol and future sustainability of the hydrocarbon business
  • Strategy, natural resources, and country context 
  • Economic groups in Latin America
  • Modern industrial policy in Latin America 
  • The role of the state in Latin America’s development
Readings
  • Connecting companies' strategies with the country context 
  • La maldición de los recursos naturales (The resource curse or the paradox of plenty) 
  • Multilatinas' internationalization strategies 
Practice Exercises
  • Linking family, business and politics
  • I understand the role of the state

Videos
  • Internationalization process in detail
  • From Colombia to the world: The Avianca case
  • Entry modes
  • The accelerated growth of Asian multinationals
Readings
  • Where, how and when to internationalize: Multilatinas’ internationalization strategies 
  • Multilatinas in the region
  • How to choose a field of action
  • Multilatinas vs. Asian multinationals
Practice Exercises
  • Understanding strategic internationalization decisions

Videos
  • High-impact entrepreneurship, technology and sustainability in Latin America
  • Endeavor: High-impact entrepreneurship in Latin America
  • A technological unicorn transforming consumption in the city
  • Social and environmental impact of companies in Latin America.
  • Sustainability and entrepreneurship strategies in a multilatina: Grupo Bimbo
  • Creative industries in Latin America
  • End of the course
Readings
  • Entrepreneurship in Latin America
  • The economic impact of the creative industries in the Americas
  • Your video to promote Latin American companies
Practice Exercises
  • Innovación, emprendimiento e impacto en América Latina
Back to top