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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 2436yesCoursera

The Syllabus

Videos
  • Introduction to the course “Multilatinas and Latin American companies”
  • How do multilatinas create competitive advantage?
  • The power of a brand
  • Technology to develop competitive advantage
Readings
  • Course presentation
  • Tips for success
  • The role of multilatinas in Latin American countries
  • Beyond cost leadership
  • Discovering how multilatinas compete
  • Connected products
Practice Exercises
  • Test your hypothesis
  • The competitive advantage of multilatinas

Videos
  • Ecopetrol and future sustainability of the hydrocarbon business
  • Strategy, natural resources, and country context 
  • Economic groups in Latin America
  • Modern industrial policy in Latin America 
  • The role of the state in Latin America’s development
Readings
  • Connecting companies' strategies with the country context 
  • La maldición de los recursos naturales (The resource curse or the paradox of plenty) 
  • Multilatinas' internationalization strategies 
Practice Exercises
  • Linking family, business and politics
  • I understand the role of the state

Videos
  • Internationalization process in detail
  • From Colombia to the world: The Avianca case
  • Entry modes
  • The accelerated growth of Asian multinationals
Readings
  • Where, how and when to internationalize: Multilatinas’ internationalization strategies 
  • Multilatinas in the region
  • How to choose a field of action
  • Multilatinas vs. Asian multinationals
Practice Exercises
  • Understanding strategic internationalization decisions

Videos
  • High-impact entrepreneurship, technology and sustainability in Latin America
  • Endeavor: High-impact entrepreneurship in Latin America
  • A technological unicorn transforming consumption in the city
  • Social and environmental impact of companies in Latin America.
  • Sustainability and entrepreneurship strategies in a multilatina: Grupo Bimbo
  • Creative industries in Latin America
  • End of the course
Readings
  • Entrepreneurship in Latin America
  • The economic impact of the creative industries in the Americas
  • Your video to promote Latin American companies
Practice Exercises
  • Innovación, emprendimiento e impacto en América Latina
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