Executive Program in Management
By UC Berkeley
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Compare Quick Facts
Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
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English | Self Study, Campus Based/Physical Classroom | Video and Text Based |
Courses and Certificate Fees
Certificate Availability | Certificate Providing Authority |
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yes | UC Berkeley |
The Syllabus
- Introduction to innovation
- Introduction to innovative leadership
- Idea generation and the business model canvas
- Customer-focused experimentation
- Internally focused experimentation
- Leading innovative change
- Diagnostic survey results – using data to improve self-awareness and leverage strengths
- Understand your management challenges and opportunities
- Managing organizational dynamics
- How to succeed in a matrix organization
- Creating and managing high-performance teams
- Negotiation as a strategic communication tool
- Effective influence and persuasion
- Influencing people and leading change group exercise
- The leader as coach
- How to attract, develop, motivate, and retain talent
- Effective leadership
- Organizational strategy and product management
- The business model canvas
- Customer-focused design
- Market research
- Breakthrough results with pricing and power pricing
- Segmentation, targeting, and positioning
- Product life cycle
- Product portfolio planning
- Strategies, performance and decisions of the firm and its competitors
- Operational, financing and investment decisions
- Value creation, valuation and future financial performance
- Cost allocations and strategic project opportunities
- Performance evaluations and incentive designs
- Industry structure and analysis
- Strategic value curves
- Corporate strategy
- Strategic planning
- Competitive strategy
- Interactive strategy
- Growth strategies
- Leadership presence
- Enriching and effective feedback techniques
- Discovering your authentic leadership
- Introduction to coaching skills & tools
- Coaching demonstrations
- Inquiry – the art of asking curious questions
- Small group coaching practice
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